Chapter 90 This is the high-end entertainment
"Boss, look, we're trending now."
Feiyangyang Hotpot City is bustling with people on Saturdays.
Don't turn over too many tables in one day. There are a total of thirty-eight tables and seven small private rooms.
There were quite a few people queuing outside, and the seats were all packed.
Gao Hu himself will be the head chef on these two days on weekends, and he is still responsible for training and researching cuisines at the headquarters during the weekdays.
He turned his head and saw that Zhao Liying's dinner here was indeed on the hot search.
It ranks nineteenth on the entertainment list, and also includes a picture of Feiyangyang’s storefront.
"This must be the work of our chairman. Let's get started, brothers."
When Gao Hu cooks, his butt is full of passion.
The fire was spewing oil and burning so high.
In two days, the other four shopping mall stores will open on the same day, and Zhao Liying will come in person to cooperate with the promotion.
It was full of vigor and completely different from what he had done before.
After the four stores there are opened, Feiyangyang will officially announce the establishment of Feiyangyang Catering Management Co., Ltd.
The newly established Tenghui Capital then announced an investment of 100 million yuan to complete its Series A financing.
The valuation directly reached 200 million.
Tenghui Capital’s registered capital is only 10 million, and it was naturally founded by Chen Pingsheng.
This is also a signal that he has officially entered the capital field.
Initial investments will only be concentrated in these few companies under its own umbrella.
Whether it is Boiling Sheep or Water Cloud, there are rising fruits.
In the future, all his personal investments will be injected through Tenghui Capital.
It is worth mentioning that newly established enterprises generally have a three-year tax exemption period as long as they meet the requirements.
Companies like his current ones, except Tencent Film, are all in traditional industries, so they naturally meet the requirements.
More traditional beauty and hairdressing businesses have never been subject to tax.
However, once a company goes public, it will definitely have to pay corporate income tax.
Gao Hu was very excited, and his waiters were even more so.
They also introduced some customers to the trending news about their store. This is the benefit of having celebrities join.
The exposure is totally not on the same level as those of small chains or single stores.
…
"Uncle, are we opening a new investment company now?"
The full name of Tenghui Capital is Tenghui Investment Management Co., Ltd.
It is the fifth company officially registered by Chen Pingsheng and also the platform he uses to connect with capital.
They didn’t even rent a separate headquarters, they just hung a sign at the door of Tengying Entertainment.
On the left is Tengying Entertainment, and on the right is Tenghui Capital.
"That's right. From now on, we will not only be an entertainment company, but also a high-end entertainment company that spans capital."
Adding the word "capital" instantly made it different, and Bai Xin was also proud of it.
There are now only two regular employees left, including her.
Jiang Yile earns 30,000 yuan a month and still works hard surfing the Internet.
Unexpectedly, on the first day of Tenghui’s opening, he welcomed an unexpected guest.
Wang Yanfeng from Feiying Entertainment happened to pass by. He also launched the famous Banana Project in the entertainment industry.
It has a great reputation and is hyped a lot, but it's useless.
"Mr. Chen, your new company is opening, but there's no one to cut the ribbon!"
“Does a good company still need someone to cut the ribbon?”
Chen Pingsheng never invited him in for tea.
Wang Yanfeng was still a little proud in front of him. The rich second generation had a strong sense of superiority, especially since his father was a real estate tycoon.
It's normal to look down on those who sell fruits and run restaurants.
"Mr. Chen, let me say the same thing again. If you are willing to give up half of Hua Qiangu's investment, we can still be friends."
"Is your face bigger than your ass?"
Chen Pingsheng was angry, but he could do it once or twice, not three times.
"You're such a jerk. Just because you have a good father, you think everyone has to give you respect, right?"
"Flop..."
Wang Yanfeng almost started a fight on the spot. He didn't come here on purpose. He just came here to discuss something and happened to see Chen Pingsheng hanging up the sign of his new company.
A fruit seller also set up a capital investment company. It's really like a farmer holding a golden broom. No matter how clean he sweeps, it can't change his essence as a farmer.
Wang Yanfeng pointed at him and left with his men.
We are all bosses, so who doesn’t have some basic qualities?
Only a man like Chen Pingsheng would dare to show him such a look.
After returning to his Rolls-Royce downstairs, Wang Yanfeng punched the car window next to him hard.
It's not a big deal, nothing serious.
"Mr. Wang, look at today's trending searches."
Zhang Geming, the military advisor of Feiying, who was also assigned to Wang Yanfeng by his father, said: "Feiyangyang is on the trending search."
Wang Yanfeng is not really stupid, he just can't control his temper sometimes.
"What's so strange about this? Isn't it just that Zhao Liying went out for a meal?"
"Master Wang, don't judge by appearances."
Zhang Geming explained, "Four Feiyangyang stores are about to open on the same day, and the trending searches here have been arranged immediately. Then, Tengying Entertainment established Tenghui Capital. I think this newly established Tenghui Capital will immediately announce an investment in Feiyangyang. They have been building momentum from the beginning."
"What's he trying to do with this hype? I've seen his Fei Yang Yang (Fried Sheep Sheep) before, it's so cheap I'm afraid I'll get sick if I eat it."
A look of disgust.
Wang Yanfeng looked down on this kind of affordable dining at all, always feeling that it was tiring and unprofitable.
Not like his dad.
You have a piece of land in your hand and you haven't built a house yet. You can easily make a few small profits in a few years.
"Young Master, you can't look at it like that. The restaurant industry is so big."
Zhang Geming said patiently, "From what I can see, everything was planned from the moment they opened Feiyangyang Hotpot City. They used low prices to build word of mouth, then had an entertainment company collaborate on promotions to boost brand awareness, and then they set up a capital company to directly bring it to the capital level."
"From the current perspective, Tenghui will definitely complete Feiyangyang's most profitable angel and Series A rounds. Once it connects with other large investors, Feiyangyang will directly go public. This is not a catering company at all, it's clearly invented a set of tactics to take its catering business public."
"If he can really make this model work, the catering industry will be so huge, with countless branches. Both Tengying Entertainment and Tenghui Capital will become one of the largest companies in the industry. Even more exaggerated, they may be split into independent large groups."
The military advisor is worthy of being a military advisor.
Knowing that his son was not very promising, Mr. Wang sent the group development consultant who had been with him for many years over.
The second generation of rich people have such strong connections when they start their own business.
"You think he's very promising?"
Wang Yanfeng was a little surprised. He always thought that the most valuable project in Chen Pingsheng's hands was the "Hua Qiangu" that was currently being filmed.
The forbidden love between a master and a disciple, his analysts all think that this drama has a high chance of becoming a big hit.
After all, it is a unique subject matter that has never been seen on the market.
"This isn't just a good idea, it's a very good idea."
Zhang Geming said, "Think about it. We established Feiying Entertainment mainly to make money by investing in TV series and movies. The risks involved are extremely high, and the profits are just so-so. Making 100 million in a year is a remarkable achievement."
"His business is different. Investing in the entertainment industry is completely a sideline for him. His main business is to support Tencent Film to build a listed company under his umbrella. Once completed, within three to five years, the profit will be at least tens of billions, and possibly several billion."
"You said that if the capital market finds that his strategy is successful, he can just repackage Tengying Entertainment and list it on another listed company, which will bring in tens or even hundreds of billions."
"The profits from these two areas far exceed those of the entire industry."
"Compared to those who only know how to make TV series or movies, this is so much more advanced. This is the high-end way of playing in the entertainment industry."
"Compared to him, our Feiying is just catching shrimps in the river, while he is directly draining the river to catch fish. How can it be the same?"
Wang Yanfeng took a deep breath. That fruit seller has this kind of business thinking?
(End of this chapter)
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