Chapter 97 A Storm
A storm is brewing out of nowhere.
Shuiyunjian is not only causing a sensation on the Internet.
It has also created a storm in the beauty industry.
If we talk about the city with the most developed beauty industry, it is undoubtedly Shanghai.
Whether it is Wenfeng, a benchmark in the beauty and hairdressing industry, or Yongqi, both have developed from the city of Shanghai to the whole country.
I don’t get a haircut in Hangzhou, but I was brought there by the teams from these two major brands.
To put it bluntly, these two brands were the first in China to offer card-charging beauty and hair salons.
The boss must be making a ton of money, but the consumers are also being cheated.
There are two main reasons why beauty and hairdressing are combined.
First, hairdressing is a basic need and the profit margin is extremely low.
Beauty is different. It is not a basic need, but a health club for high-end consumption.
Although there are often some very cheap discount cards, such as experiencing three projects for 99 yuan.
When you get to the beauty salon, you'll find that the smallest card costs thousands.
Combining beauty and hairdressing can easily solve the problem of lack of customers for beauty salons.
Using hairdressing to promote beauty is the current survival status of this industry.
After all, those who really understand hairdressing know that the profit margin is too low, but beauty care is different.
Absolutely high profits.
If you take the customer to medical beauty treatment, the cost of one order will be hundreds of thousands.
This is not something you can imagine simply by cutting hair.
Inside a building in Shanghai, the shimmering light reflects some gorgeous flowers.
Han Qiudong, who is nearly 40 years old, is also paying attention to the news from Shuiyunjian in the capital.
There were two "knock knock" sounds, and someone was knocking on the door outside.
After Han Qiudong shouted "Come in", the double office doors opened.
"Boss Han, are you also following the news from the capital?"
The visitor was also a big shot in the beauty industry in Shanghai, a very elegant woman.
Of course, Han Qiudong herself is also a woman.
"It's quite surprising that an outsider could overturn our beauty industry in such a short time."
"This guy is making such a big noise, I think he'll come to our Magic City soon."
“It probably won’t take a year.”
Han Qiudong turned off the computer. She had been working in the beauty industry for more than 20 years. She had gone through so much to build her business from nothing to her current position as the vice president of the Shanghai Beauty Industry Association.
But she won't let anyone step on her plate easily.
"You should have investigated it."
Yu Jinglian, who was wearing high heels, a blue slim-fit suit, and a Richard Miller worth over six million, said:
"We checked last month. It turns out that Song Yanxi is listed as the chairman of Shuiyunjian, but the real decision maker is her husband. The speed at which this couple has risen in Beijing is nothing short of miraculous. They also own the somewhat famous Feiyangyang Hotpot City."
"They also own the even larger Tengying Entertainment and Tengsheng Fruit. This couple are complete outsiders to the beauty industry, but they've quickly carved out a niche in the high-end beauty market in Beijing by spending a fortune like crazy."
"A few people I know said Shuiyunjian didn't follow the rules at all. They invited Yang Mi to personally endorse both events, especially this time's Ladies' Night. They went to the event and were absolutely crazy about it. At least 100 million yuan was sold on the spot."
This is indeed an exaggeration.
Han Qiudong and Yu Jinglian both knew very well that the beauty industry was an industry with absolutely huge profits.
Still high consumption.
As long as you can run a high-end beauty salon, it won’t be easy to make tens of thousands of dollars a year.
Not to mention this kind of top-notch beauty salon.
Also because of the characteristics of their industry, countless wealthy women come to invest.
Ten out of ten lose money.
It is not easy for outsiders to get in.
Han Qiudong and Yu Jinglian were able to develop step by step from being the earliest beauticians to where they are today, in fact, they also had the help of outsiders.
That is, their own customers.
After all, those who are experts in the field lack money to open a beauty salon, and those who are not experts lack the skills to open a beauty salon.
There is a certain possibility only when the two are combined.
Even so, it is no exaggeration to say that outsiders investing in this industry will lose money every time they invest.
This shows how deep the water is.
Han Qiudong thought for a while and said:
"I've researched Shuiyunjian carefully. They initially recruited people from small places like Shacheng when they opened their shop. Then, thanks to Yang Mi, they became famous overnight. Then, as you and I all know, they bought a villa in Beijing that's over a thousand square meters to use as their staff dormitory."
With a sneer, Han Qiudong added, "From the employees' perspective, this might be providing them with the best accommodation. We both understand that it's indirectly speculating on housing. We're speculating on housing too, but we don't provide it for employees."
"This is where we're inferior to them. What really intimidates me about Shuiyunjian is the pre-job training at their headquarters. They spend six months hiring the best teachers to train hundreds of beauticians. This shows they're very ambitious and have a complete understanding of our industry. To serve top-notch women, you must have top-notch qualities. In our industry, the level of education isn't high, and they're raising the bar for cultural literacy."
"Now, they're even investing heavily in beauty schools, only recruiting students from top-tier high schools. They provide food and accommodation during their studies, and also offer a monthly salary of 3,000. Just use a calculator and calculate how much money they're losing each month based on this standard."
"No need to calculate, the minimum is five million per month."
Yu Jinglian said, "At least 60 million a year, which is almost 100 million in two years. This is just what he spends on students. With so many top teachers, the cost is definitely not low. I estimate that at this rate, he will have invested at least 200 million in two years."
"Yes, two hundred million."
Han Qiudong laughed at himself, "When we were beauticians, we never encountered such a company. Even now, if Shui Yunjian hadn't emerged, we wouldn't have dared to imagine that someone would spend so much money to cultivate talent in this industry."
"But the scary thing is what happens two years later?"
"He will acquire a group of truly top-tier talents in the industry, the kind who will stick closely to him. He will train them from scratch, starting with a blank canvas. He will be able to develop his employees step by step according to his needs. This is the most terrifying thing."
"If a group of people like this were to parachute into our Magic City and utilize the Tengying resources in their hands, Magic City would be welcoming a real tycoon."
"This giant shark might be able to eat up half of Shanghai's high-end market in one gulp."
This is very scary.
Both of them had anticipated this result; the coming of demons to Shuiyunjian was inevitable.
Only when it can truly gain a foothold in Shanghai can Shuiyunjian dare to call itself an industry benchmark.
The devil can't stand, so just go back to where you came from.
Competition in the foreign concessions has always been like this.
There is money in this place, but you also need to have the strength to pick it up.
It took them twenty years to gain a foothold in Shanghai, and they don't want anyone to step on them.
Whether they were forced to do so or to prevent competition between Shuiyun and Shuiyun, both of them would definitely increase the welfare benefits for their employees.
If the gap is too big, people on your side will just run to his side. Is there still a need to compete?
Why not just tie up his feet and let him kill him?
(End of this chapter)
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