Lujiao Coffee has 50 stores in Beijing.
They opened at the same time on the last day of October.
On the opening day, we received online orders for 190,000 cups.
Shocked the circle.
You should know that Lujiao Coffee clearly states that each person can only order a maximum of one cup of Orchid Latte at 9.9 yuan per day.
In this way, it received orders for 180,000 cups on the first day of its opening.
The super internet-famous coffee brand was born.
Lujiao Coffee, which Shanghai invested 200 million yuan in, opened on the same day, November 9th.
It even achieved an epic order volume of 290,000 cups.
In terms of marketing, Lujiao Coffee became famous overnight as soon as it was released.
Now, it seems as if stores have opened up all over Shanghai and Beijing overnight.
The generosity of Lujiao Coffee is evident from the strength of the capital behind it.
Yang Qian, Jiang Wei, Qin Xue and others are now stationed at the Shanghai headquarters.
Commanding Lujiao Coffee to capture cities and strongholds.
Chen Pingsheng even spent another 300 million yuan in the cities surrounding the Magic City with a wave of his hand in Beijing.
Lujiao Coffee first invested heavily in opening 150 stores in super first-tier cities.
Now we are investing another 300 million yuan to build about 500 stores in the new first-tier cities.
The payback period for a two million yuan investment in a single store is too long.
It will only be used as a signature flagship store, and the cost of all subsequent store investments will be controlled between 600,000 and 800,000.
In the future, we will further explore the best ways to reduce the cost of opening a store.
Even with the allocation of 300 million, Lujiao Coffee still has more than 200 million in liquid funds.
This is mainly used for online promotion and spending money to expand the market.
Any newly created star brand is basically created by burning money, and Lujiao Coffee is no exception.
In less than three months after its establishment, it burned through nearly 700 million yuan.
Let’s not talk about how his business is going.
Even with the amount of capital, Lujiao Coffee is unmatched by any small and micro entrepreneur.
It directly used massive capital to become a leading brand in the coffee industry.
In fact, everyone in the capital circle, including the entertainment circle, knows that Lujiao Coffee is now very powerful and unstoppable.
It was founded by the original investment team of Bobo Milk Tea.
People just switched from buying milk tea to the more high-end coffee market.
The total investment in Bobo Milk Tea is less than 100 million yuan.
It was established less than a year ago and already has thousands of directly-operated stores.
There are now nearly 3,000 franchise stores.
After completing the listing in one fell swoop, the current market value has reached 5 billion.
Although there were some minor setbacks in the middle, the major shareholder, who is also the original investor of Bobo Milk Tea, is strong.
It also impressed the capital market.
It is no exaggeration to say that when people come to sell milk tea, it is really a dimensionality reduction attack.
He is definitely a real capital tycoon.
The kind that can take out billions of cash at any time.
If Bobo Milk Tea encounters a crisis, the major shareholder can easily lift it up and rush over it.
The current popularity of Lujiao Coffee has surprised some people and once again allowed everyone to see the cross-track dimensionality reduction attack by capital giants.
Lujiao Coffee is undoubtedly another new work of this team.
It is not clear what the specific direction will be.
But it is clear that it has no rivals at the moment.
People come here just to go to Starbucks.
…
Beijing, Tencent Pictures headquarters.
Chen Pingsheng returned after a two-day business trip to Guangdong.
The main reason for going to Guangdong was to see how Gao Hu's Fei Yang Yang was developing there.
It turns out that first-class environment, third-class price, and second-class taste are all good.
Wherever you open it, it explodes.
The reason why it can only achieve the second-grade taste is mainly because Feiyangyang has an extremely high standard serving process.
A table of three meat dishes and seven vegetable dishes must be served within fifteen minutes.
If the time exceeds this, the price will be cut in half.
If it takes more than five minutes, the food on the table will be free.
Despite such requirements, business is still very good, and all dishes can only be pre-prepared in advance.
You are like live fish and seafood. Of course, they taste best when they are killed and cooked immediately.
Preparing it a few hours ahead means freezing it for a few hours.
That will naturally lose a certain taste.
Fortunately, Feiyangyang’s selling point is not based on a single flavor.
Instead, it attracts customers with super high cost performance.
Let me put it this way, you won’t be able to find a store in this environment that’s cheaper than Feiyangyang.
Moreover, the fast serving of food also guarantees the service.
Everyone who has eaten it says it’s good.
Of course there are some weird ones.
At Feiyangyang's dinner party, he was eating a table of three meat dishes and five vegetable dishes for 200 yuan, but he actually went to tell the chef that the taste was worse than what he had eaten in a five-star hotel.
Can this horse be compared?
Chen Pingsheng himself often ate at state banquets that cost 88,000 yuan per table, and the dishes took at least half an hour to prepare.
It must taste better than the spicy fried pork at Feiyangyang, which costs 29 yuan per portion.
So, when doing business, customers’ opinions are very important.
But you can't listen to everything.
You have to listen selectively, for example, just ignore these customers.
People who go to cheap restaurants to show off that they ate in five-star hotels are basically flashy.
A truly wealthy person would never do such a stupid thing.
Feiyangyang has developed very well in Guangdong, a place that has been home to many migrant workers since ancient times.
The love story of the factory beauty and the factory workers.
It's quite popular over there.
Feiyangyang's IPO has reached a critical step. You should know that he owns 35% of Feiyangyang's shares.
Subsequent financing did not dilute the shares at all.
He paid for his share out of his own pocket.
Once the IPO is successful with a valuation of 6 billion.
If he dilutes his 21% stake, he can get 1.3 billion in funds.
1.3 billion. After deducting all the initial investment costs, there is still 600 to 700 million in revenue.
Then use the cheat code to randomly increase it.
He is sure to have a few big paydays this year.
I had so much money that I didn't know how to spend it all of a sudden, and I was quite confused.
Buying a house is no longer interesting, and it is difficult to increase the capital.
Buying a car is even more boring, as he already has as many cars as cabbages.
After dividing the money with Tong Zelan last month, he heard that Koenigsegg had a super limited edition car for sale.
I took decisive action and got it, and it was just like that after a few days.
I gave it to my mother Peng Ying and asked her to drive it to buy groceries every day.
Even my father, who is the village chief in my rural hometown, drives a convertible Toyota Corolla to work at the village committee.
It has nothing to do with being high-profile.
It's simply that he has to spend tens of thousands of dollars a year on insurance alone. I can't understand why he doesn't drive.
Secretary Bai Xin came to see him with a statistical data from the Human Resources Department in her hand.
"Uncle, this is the list of new recruits our group needs this time."
Chen Pingsheng took it and took a look. It listed the specific number of new hires needed by each of the group's companies.
Among them, Tengying Entertainment needs to recruit 200 new people to supplement various departments.
Lujiao Coffee's Beijing branch needs to recruit 100 new people.
Including Bobo Milk Tea, department stores, fresh food and other enterprises, the group will need to recruit about 1,500 new employees this time.
It is graduation season now, and they have received many recruitment invitations from universities.
We need to go in there to recruit new members.
Chen Pingsheng turned to the second page and frowned slightly. "The internship period is three months, and the intern salary is 2680, and it doesn't include food or accommodation?"
"Who decided this?"
Bai Xin also went to see it. She said, "The new HR analyst said that according to the minimum salary in Beijing, our salary is already quite good."
"Is this good?"
Chen Pingsheng wondered, "When did it become popular in our group to withhold employee wages to increase profits?
"I've been studying for over twenty years, and have been supported by my parents for over twenty years. Do I have to rely on my parents for money to eat even after I graduate and start working?"
"Immediately fire all HR analysts. These nonsensical experts actually made such an outrageous suggestion. Let them go to Beijing and earn less than 3,000 yuan a month, with no food or housing, and see how they survive."
The group has grown, and its industries involved span food, drink, entertainment and recreation.
He could understand why various analysis groups were set up internally, but what he couldn't understand was that these people couldn't even figure out the standard of a person's normal life.
2680?
No food or accommodation provided in Beijing?
They are interns who graduated from prestigious universities. How did they come up with this idea?
This report was also submitted to the President's Office.
Chen Pingsheng said, "We'll raise their internship salary to 8,000, and the group will rent a single apartment for them, with lunch and dinner provided."
"Go to the group's internal network and warn the experts in other departments. While our group may not be a great company, if we can't even provide basic employee benefits, they'll be the first to go."
"Any department head who attempts to withhold employee benefits and income will be the first to be punished by the group."
Bai Xin nodded quickly. She also felt that the salary research report issued by the Human Resources Department was too exaggerated.
This was the result of a month-long discussion among more than a dozen expert representatives.
She didn't know how they found out.
Do they all go to the countryside to investigate the living standards and then use them in the capital?
Now, the boss chopped them all out with one knife.
It can also be regarded as a reassurance to the group.
If all of this works, then the next research direction of the group's experts will probably be to reduce wages.
At the same time, it is also a warning to analysts in all other departments not to target these ordinary employees again.
The boss will never allow this to happen.
The group must rely on the market to make money.
No matter how bad the market is, he must ensure that his employees can get a salary that they are somewhat satisfied with.
If they can’t get it, the first person to cut their salary will be the management.
(End of this chapter)
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