Chapter 180 Summer
June summer.
The warm morning sun shines into my little room through the balcony.
Today is Children's Day, and big-breasted Chen Anan has a performance at school, so he and Song Yanxi both got up very early.
Maybe it was because he knew he was going to transfer schools soon.
Chen Anan prepared carefully for a long time for her final performance at Shijingshan Primary School.
He also asked his father to play the guitar for her.
The couple drove a Bentley SUV to school, and the little kid was still asleep.
If she gets up too early, she will feel listless all morning.
When we arrived at Shijingshan Primary School, there were many parents there and the roadside was full of parked cars. We were stuck outside for a long distance.
Chen Pingsheng simply let them go first and he found a place to park the car.
If the traffic police comes, just fine him.
In this situation, it is impossible to move, so just stop by the side of the road.
The school has built a special performance venue a long time ago, and parents all sit on the playground.
After Chen Anan went in and changed into her performance costume, Chen Pingsheng and Song Yanxi were arranged to sit in the front row.
It doesn't depend on grades, it all depends on having a little money.
Many people greeted him and Chen Pingsheng responded to them one by one.
The performance started on time and teacher Shen Qing came on stage to host it.
Chen Anan's program was no longer as exaggerated and funny as before, but she seriously read a short essay about Shijingshan that she had written herself.
"Ah~ I'm leaving now."
"Wow~ I will miss you guys."
My writing skills are still as bad as ever...
"Ah~ I can't finish all my snacks without you guys."
"Woo~ I really have to go."
As he spoke, he started to shed tears.
Perhaps this is what every transfer student will encounter.
Chen Anan is no exception. According to her parents, she is obviously more suitable to attend an international school.
The tuition there is very high and the teaching methods of the teachers are completely different from those of traditional primary schools.
Many of her classmates were reluctant to part with her, but they still had to say goodbye after all.
Children's friendship is still very sincere.
Chen Anan, the leader of the second grade, is leaving as she can survive on a few bags of snacks.
When she got home, she was still in a bad mood.
There is still half a month before the holiday, and after this half month, they will move to the courtyard house in the second ring road.
After returning home, Chen Anan was bored and took the little kid to play.
The one-year-old kid can already walk normally and calls mom instead of sister.
Chen Anan also went to teach her every day.
By June, Chen Pingsheng himself had a lot of things to do.
First of all, Feiyangyang has just received 450 million yuan in financing and is now rapidly opening stores in Guangdong.
It is estimated that this money will not be completely spent until September, and Feiyangyang’s new stores will not be able to open until July.
On the other side is the newly spun-off Tengsheng Fresh, which accelerated its development in Beijing after receiving 100 million yuan in financing from him.
But I would also deliberately avoid Tengsheng Fruit, because it would be meaningless to compete with myself.
Most fresh food stores are opened near large communities, and with an investment of 100 million yuan, only about 25 to 30 stores can be opened.
The investment for a single store is between three and four million.
As for Zhang Tao, he has already taken his team to Ningxia.
After the inspection there, we will probably invest tens of millions to build a breeding base for Ningxia desert melons.
Watermelon is an absolute big product in the fruit business. In summer, countless small fruit stores rely mainly on the sales of watermelons.
This year, Tengsheng Fruit’s goal is to develop two common varieties, watermelon and apple.
Ningxia Desert Melon is just one variety of watermelon, and the best-selling one is the Meiduo seedless watermelon.
The taste is sweet and the bite is crispy.
It is estimated that the investment in these two watermelon farms this year will be no less than 100 million yuan.
As for Apple, it has more categories.
Apples can be stored for a long time as long as they are placed in the freezer.
Tengsheng Fruit’s goal in recent years has been to open stores while developing its own breeding base.
The goal is to become one of the top five domestic fruit brands in another three years.
We don’t seek to go public, but we do seek to maintain high growth and stable income over the long term.
As for fresh food stores, they are not as easy to replicate as milk tea stores.
To open a fresh food store, you must wait until the talent is well trained.
These people basically do not have high education. They are all native rural people and are trained from the most basic waiters to management talents.
It takes a long time.
Even if only 100 million yuan is invested, it is estimated that it will take at least half a year to digest.
This is the trouble with dry fresh food.
Chen Pingsheng still went to Tengying Entertainment, and the artists here went out to film movies or variety shows.
Bai Xin, who was the only secretary left behind, simply organized the company employees to do square dancing for the elderly.
Twist your waist in the morning, move your butt at noon, and end the day happily.
Chen Pingsheng asked her to prepare for the broadcast of Hua Qiangu, and there was no need for warm-up.
Mango TV spent nearly 500 million to buy the drama, so there is no way it will flop.
The early publicity is already in full swing.
Even Zhao Liying has appeared on Happy Family several times.
Whenever there are many audiences during prime time, Hua Qiangu will be preheated every day.
What they need to do here is mainly a series of capital operations around Hua Qiangu.
For example, Bobo Milk Tea held a national investment and franchise conference in mid-July.
At that time, Yang Mi will participate in person to cooperate with the offline promotion of Bobo Milk Tea.
Currently, Bobo Milk Tea has opened 138 directly-operated stores in four super first-tier cities.
Business has good days and bad days, but there is no loss.
Yang Mi’s influence is still huge, and their milk tea is not priced high, which is just the mass consumption level that young people can accept.
The taste is pretty good, and there are all kinds of online marketing going on every day.
Just wait for Hua Qian Gu to be broadcast and then release another joint venture, then it will be considered a hit.
The national franchise investment conference held in Shanghai in mid-July is particularly important.
Collecting franchise fees is only one aspect; the key is to rapidly expand the national market.
This is the most critical step to take in order to go public through a backdoor listing.
As for Hua Qiangu’s peripheral toys, they are already available in the online store, and even those toys have already been mass-produced.
We can start selling the tickets as soon as the show is aired, which is also a small profit.
Tencent Film began to cooperate with major online publicity campaigns, and as the work became busier, the impact naturally came out.
On June 9th, Hua Qian Gu was officially broadcast.
The entire company was watching the drama online. Even Michelle Song at home turned on her 100-inch TV to enjoy this drama, which was Tencent Film's most important investment.
To be honest, TV dramas can actually boost the fan economy.
The main reason is that the movie is too short, and after watching it, there are only one or two lines that might become famous.
Basically it's gone after you finish watching it.
TV series are different. With dozens of episodes, their audience is much wider than that of movies.
It takes a month or even two months to finish watching a series.
The fan effect generated at this time is simply incomparable to that of movies.
This is also the reason why Tencent Film Group ties its commercial projects to TV series rather than movies.
To put it bluntly, movies are made to make money at the box office, and it is difficult to generate any economic benefits in the later stages.
In the past, you could sell genuine CDs, but now you can’t even sell CDs.
Box office revenue is the main source of income.
Hua Qiangu, which only aired two episodes on June 9th, has become a small hit but has not had a particularly big influence.
The main reason was that it was too short. When it really became popular, it was Hua Qiangu and Changliu.
By the eighth episode, Hua Qiangu had become a visibly popular online sensation.
(End of this chapter)
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