Chapter 22 Second Store Activity Opens
Mid-April.
Chen Ping accomplished two major things in his life. One was building a super large freezer in Beixin'an.
Another option is of course to invest in TV series. This outsider with little education has taken a preliminary step into the entertainment industry.
On the 15th of this month, the store distributed dividends again.
The net profit was a little over 70,000, and Song Yanxi personally received less than 40,000.
She was so happy that she couldn't stop smiling, and secretly dressed up as a rogue policewoman at night.
He had a whip in his hand to punish this villain.
She said she wanted to punish him, but Chen Pingsheng felt that she was rewarding himself in disguise.
Even after I told her, she was still stubborn and refused to admit it.
I pestered him to come for an hour.
Song Yanxi mainly felt that her family had a stable income and she no longer had to worry like before.
As long as she can have a stable income of 30,000 to 40,000 yuan every month, her family will definitely live a good life.
She was easy to satisfy, but Chen Pingsheng himself felt that this was just the beginning.
He also planned to buy a fully furnished house of at least 300 square meters with full payment when Xiao An'an started elementary school.
He has no interest in pre-sale properties.
If you're going to buy one, buy one that you can move into right away.
He also went to see the house specifically and found that the price of fully-furnished houses in Beixinan had risen to 20,000 yuan per square meter.
If you want to choose one with nice scenery and a good location, it will cost at least 210,000 or 220,000.
The total amount is almost seven million.
He is confident that he can earn this money in May.
The number of visitors to the second store has increased to an average of 500 per day, and there is still room for growth.
As for the third, fourth and fifth stores, they are still in the early stages of attracting traffic.
He plans to start the recharge activity in June.
I made all the money in one month and was afraid that I would expand too quickly.
The headquarters is still deserted. After the establishment of the cold storage, the core goal this month is to control the fruit loss in the store to 5%, the highest level in the industry.
To this end, he came up with a series of plans.
The first step is to join a food delivery platform that is not very popular yet.
Secondly, a new plate-cutting mode has been added to all major stores.
He learned this from the big chains. To put it bluntly, it focuses on convenience.
In fact, fruit shops that sell cut plates generally have huge additional labor costs.
The selling price of fruits is at least 30% higher than those stores that do not sell cut plates.
There are almost no companies like him that sell at cost price and provide cut plates.
He doesn't make money from profits anyway, so it doesn't matter to him.
At least before the recharge activity ends, the benefits of doing so are still huge.
After the recharge activity is over, you can simply raise the price after locking in a group of old customers.
Anyway, Tengsheng Fruit Supermarket is becoming more and more famous in Beixinan.
Time flies, and it is the end of April in a blink of an eye.
The second store on East Street has completed the initial traffic diversion and customer accumulation.
May Day is coming soon, which is definitely the peak season for fruit sales.
In preparation for this large-scale recharge event, Chen Pingsheng stocked up two thousand durians in the market half a month in advance.
When he stocked up, durian was still 560 yuan per piece.
One piece of pure fruit weighs about 35 kilograms.
For five to seven pieces, the cost price is about 16 yuan per catty.
Half a month later, the price of durian had risen to 750 yuan per piece.
This is the benefit of having your own freezer, which allows you to keep fruits refrigerated when prices are low.
Sell it when the price is high.
In fact, many large wholesalers in the fruit business do this.
Apples are the most stockpiled item. Some people buy them directly at low prices at the place of production, store them for a year, and then sell them when the market is good.
This is what you have to do if you want to make big money.
His store is relatively small, mainly because there are not many stores.
These two thousand pieces of durian are more than enough.
Of course, these durians are not only for the second store. When the third, fourth and fifth stores hold recharge activities, this batch of durians will all be used.
"Everyone, it's the same old routine."
In the headquarters office, Chen Pingsheng specially called Liu Jing, Chen Hao and others to come for a meeting.
"On May 1st, the East Street Second Store officially launched a large-scale top-up promotion. In addition to the standard top-up of 1,000, you can also choose any five items when you top up 3,000."
One thousand for one, three thousand and five, this can be considered as increasing the intensity of the activity.
In fact, many stores offer recharges, especially the barber shops nowadays, which almost all use discount cards.
For example, there is a discount of 1,800 yuan for recharging, 3,600 yuan for recharging, 5,500 yuan for recharging, etc.
The more you charge, the cheaper it is.
Although this type of recharge activity is very attractive, it can easily harm new customers in subsequent consumption.
For example, the original price of a haircut is sixty-eight.
After the discount, a top-up of 5,000 yuan only costs 34 yuan.
It’s twice as expensive if you don’t pay. What do you think if you are a new customer?
Most people will just think it is a huge loss and not worth it.
Why does he have to pay so much more? Isn’t this just fooling people?
The reason why Chen Pingsheng doesn't offer discount cards is to prevent new customers from feeling disadvantaged.
It’s simple. You recharge the money and I will give you the discount in one go.
Subsequent consumption will be priced the same as for new customers, which makes it easier for him to set prices.
There is no need to set the price of fruit too high just because of the membership card.
This is also the sales plan he decided on after considering all the actual conditions.
"The recharge target for the East Street Second Store in May is four million."
If he could really top up four million, he could use the golden finger to randomly increase the amount, even if it was just five times the middle number.
That’s almost 10 million.
By then, not only will I be able to pay off the three million yuan owed for the TV series investment, but I can also use the remaining money to buy an apartment in full.
To achieve this goal, the people below must be driven crazy.
He himself sat leisurely in his office collecting money.
"Let's make this clear first. If we achieve this goal, store manager Chen Hao will receive a reward of 10,000 yuan, and the other employees will receive rewards ranging from 3,000 to 8,000 yuan."
For employees, this bonus is equivalent to an extra month's salary, and the same goes for store managers.
After Chen Pingsheng had everything settled, the second store on East Street had been open for nearly two months.
The atmosphere was completely heated up on May 1st.
…
May 1st is Labor Day.
Not only students have seven days off, but adults and parents also have the same holiday.
Those who do not have holidays are generally the service industry and some small businesses.
East Street has always been the busiest commercial street in Beixin'an.
During statutory holidays, the place is even more crowded.
Countless parents bring their children here to hang out, one to join in the fun, and the other to buy some food and daily necessities for their children.
The second store is not located in the center of East Street, but near a residential area nearby.
The entrance is spacious and bright.
In order to attract more new and old customers, Chen Pingsheng shamelessly put up a banner offering free durian.
This is definitely suspected fraud.
Two hundred pieces were piled outside early in the morning.
Nearly a thousand durians put together look like a small mountain.
The smell of durian filled the streets.
Regardless of whether you have been there before or not, who wouldn’t stop to watch this scene?
In order to cooperate with this sales event, four more cashiers were directly brought over from four other stores.
Six people collect money and pay the bills at the same time to ensure that the customer's money is received as soon as possible.
Avoid impatient customers leaving directly.
This kind of activity doesn't require sales talk at all. If you want to take advantage of the deal, just top up. If you don't want to, they won't persuade you.
The main theme is a story about Jiang Taigong fishing, and those who are willing will take the bait.
Even so, at the end of the day.
Chen Pingsheng still received the golden finger prompt, the sound was so beautiful.
"Ding, congratulations to the host for earning 160,000 today. Would you like to enable random multiplication?"
It seems that the first day was pretty good, and I recharged about 320,000.
Chen Pingsheng turned his chair. His previous balance had already been used up by investing in several stores and TV dramas.
Now that I finally have a large amount of income, I feel very secure.
"Open."
(End of this chapter)
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