Chapter 335: Taking Over the Club



Muddy Waters shorted Angler Coffee.

This Chinese company had no ability to resist the short-selling giant, and its stock price quickly plummeted.

The US media used many words to report this short-selling incident.

Countless local retail investors gritted their teeth and were once again slaughtered by the Wall Street short-selling giants.

Retail investors cannot provide sufficient proof of assets or a guarantor for stock borrowing, so they cannot borrow stocks from investment institutions for short selling.

Every time they encounter a short-selling giant, they are the ones who actually suffer the biggest losses.

Chen Pingsheng listed his newly purchased single-story headquarters as Tenghui Capital.

The main business is investment and stock trading.

In addition to the team he brought with him, he also advertised and hired some graduates from prestigious universities.

Basically, he relies mainly on international students. After all, he cannot speak foreign languages, so it is much more convenient to communicate with domestic international students.

There are very few people who have studied in the United States who are willing to return to China to find a job.

Unless your parents have a business to inherit.

Working five days a week and two days off, an eight-hour day, and still getting a high salary, I guess the only way to get this in mainland China is to take the civil service exam.

In just a few days, he also established a North American branch on Wall Street.

Tong Zelan often came up and asked him what he thought about Muddy Waters' short selling. Chen Pingsheng had no opinion.

Tong Zelan understood immediately. No wonder Hong Kong has been releasing some trivial news without making any clarification at all.

It turns out that Chen Pingsheng himself is also planning to rob retail investors.

Okay, then let Muddy Waters bring down the stock price.

When the stock price of Lujiao Coffee falls below the issue price, she is prepared to spend hundreds of millions to buy some back.

Lujiao coffee has developed very well in the country and is now mainly entering the global market.

They are planning to open stores in several other developed countries simultaneously, probably to compete with Starbucks.

Chen Pingsheng checked international news in his president's office and learned about Premier League clubs.

It has to be said that football is still very attractive.

If you want to make a brand famous around the world quickly, the best way is to directly acquire a Premier League club.

But that thing is not something that costs a lot of money, only the really rich can afford it.

Chen Pingsheng also has a more far-reaching idea. He wants to try to acquire a Premier League club and then select some outstanding young football players from the country to train.

Only by avoiding the domestic football mechanism and starting to train directly from abroad, may Chinese football have hope of rising.

This is also the path that Lao Wang once took, and facts have proved that there is nothing wrong with him.

The only pity is that we shouldn’t play ball in our country.

Chen Pingsheng told Tong Zelan about the idea of ​​buying a Premier League club, as it would be impossible for an ordinary old and wealthy club to be sold.

It’s different for those who are not from wealthy clubs. If they produce a slightly better player, he will be bought immediately by the top clubs.

It is absolutely impossible to play football without money.

He is also prepared to spend billions to buy a Premier League club as a long-term investment.

After all, didn’t Ah Li buy an NBA team?

Tong Zelan asked people for advice everywhere and finally found a suitable Premier League club.

That is Leicester City in England.

Last year, the team miraculously won the Premier League championship two rounds in advance.

Afterwards, those star players were quickly bought up by major established clubs.

Of course, this is also the most profitable way for the club, and the transfer of stars often requires high transfer fees.

The owner of Leicester City is also an Asian.

His successful management of Leicester City has allowed his personal wealth to rise rapidly in just a few years.

It reached about 2 billion US dollars.

Net worth includes many types, including share value, corporate value, and personal assets.

It is impossible for a boss with a net worth of 2 billion to build a wealthy club.

Didn’t you see that after winning the championship, Leicester City’s star players were immediately bought away?

Kante and Drinkwater were both bought by Chelsea, while Mahrez was sold to Manchester City.

It's normal for many players to want to join a top club.

Tong Zelan only contacted the boss who was willing to sell, and the specific price still needed to be negotiated.

"Old Chen, with your wealth, you can definitely start a wealthy club!"

Being a wealthy club means spending a lot of money on shopping.

The transfer fee of a high-quality star player is often no less than 30 million pounds.

As for the top stars, the salaries are obviously even more exaggerated, often reaching 500 to 600 million RMB.

If you want to build a wealthy club, it is impossible without tens or hundreds of billions of dollars.

"Let's talk about that another time. The key is to buy the club first."

"Okay."

Tong Zelan said, "I'll have my team contact them. You're not short of money anyway. If you really manage to build a wealthy club, it will be a huge help to Lujiao Coffee's global development!"

It means something extraordinary not only to Lujiao Coffee, but also to his entire Tengying Group.

This means that he has to officially step into the global market from the domestic market.

Negotiation is nothing more than a matter of price.

Leicester City's owner has made hundreds of millions of dollars from the club over the years and won the league title last year.

This is when the team's offer is the highest.

Unfortunately, half of the star players on his team were transferred out.

Now the offer is £250 million.

In 2014, its club valuation was only £39 million.

In 2016, it rose to 100 million pounds.

Now they have directly quoted a price of 250 million pounds, which is equivalent to 2.3 billion yuan.

The price was acceptable, and Tong Zelan suggested further discussion.

Seriously speaking, after losing Kante and others, Leicester City is not worth the money.

Chen Pingsheng didn't hesitate too much and chose to sign the contract.

Take your own private plane directly from New York to England.

With his current strength, he is enough to support a semi-top-tier club.

Important financial news and football news were also released on the day of the signing.

Chen Pingsheng didn't need a loan, so naturally there was no need to hesitate.

All payments were made in US dollars, and the company acquired absolute controlling stake in the club.

He did not touch the club's management team. After all, in his opinion, he was just a complete layman.

only.

He also offered his own financial encouragement.

After all, a new boss is here, so he has to get things started.

His rules are very simple, and they will be used in the next 17 to 18 years of the English Premier League.

Whoever can score a goal will receive a reward of 10 million RMB.

In addition, as long as they can make it into the top three, the management team will share the 100 million bonus equally.

The teams will then split another 100 million.

He learned this from Xu Daipi, that when there is a big reward, there will always be brave men.

besides.

He also announced that he would invest 4.5 billion to build a super stadium in England.

To put it bluntly, he is not short of money now, but what he lacks is global influence.

And a brand channel that allows his brands to quickly go global.

Compared to the money he was going to make, the money invested in the club was nothing.

Tong Zelan knew him well and knew that he would spend a lot of money when he came.

Compared with the former owner of Leicester City, Chen Pingsheng's net worth is much higher.

In addition to rewarding players for scoring goals, the fastest way to quickly improve performance is undoubtedly to buy some top stars from other clubs at high prices.

Every club has scouts, and Leicester City is no exception.

That is, by analyzing the situation of other clubs, you can buy some potential stocks.

Of course, if you want to buy a famous star, you must have strong financial resources.

In the past, the combined valuations of the three Leicester City players were not enough to pay for the transfer fee of Cristiano Ronaldo.

It’s different now. Since Chen Pingsheng has entered the field of football, he must invest a lot of money.

How can you do good football by just doing small things?

He asked Charlie, the club's headhunter, to boldly look for top stars.

Price is not an issue.

After the team changed owners, the new boss exuded a sense of tyranny.

The most important thing is that he does not interfere with the management of the team at all.

Just like group management, leave professional matters to professionals.

Compared to buying a team in the country, it is much more impressive for him to directly buy a Premier League club.

Various kinds of news were emerging in the country, but Chen Pingsheng ignored them.

During this trip, he first spent 120 million US dollars to buy a headquarters in Manhattan, then spent 250 million pounds to buy Leicester City Football Club, and now he is spending 4.5 billion to build a super stadium in England.

It can be regarded as a preliminary completion of capital expansion in overseas markets.

He stayed in the club for three days, and Charlie, the club's talent scout, actually asked him to recruit a young French player, Mbappé.

Mbappé played for France at last year's European Championship.

Unfortunately, he missed the penalty in the shootout, becoming the first player in that European Cup to miss a penalty in a shootout.

Just a small mistake cannot hide the genius of this young French player.

Charlie believes that their club urgently needs such a brave center who runs very fast.

Chen Pingsheng didn't have many opinions, so just let him talk.

Mbappé is not a well-known star yet, at most he is a potential stock with good qualifications.

It wouldn't cost too much to negotiate a transfer at this time.

Because of his penalty miss, the club cannot offer him too high a price.

Sure enough, the quotation came out within two days.

The Monaco Football Club youth team asked for a sky-high transfer fee of 50 million pounds.

Chen Pingsheng didn't hesitate for too long and agreed directly.

If he can't build a world-class club, it will be meaningless to him.

Charlie was extremely excited. The new boss was so generous.

Tens of millions of pounds without blinking an eye.

Mbappé is still a young player and cannot directly enhance Leicester City's global reputation.

Charlie also proposed to buy a world-famous football player.

That's Ding Ding, Kevin De Bruyne.

This one is difficult to buy. The first reason is that he is very famous.

The second reason is that his club is the wealthy Manchester City.

If you want to buy someone from such a wealthy football club, you will undoubtedly have to pay an extremely high transfer fee.

In July 2015, De Bruyne was elected German Footballer of the Year 2015.

In August of the same year, De Bruyne joined Manchester City Football Club with a basic transfer fee of 74 million euros.

If he wants to buy it, he has to pay at least 100 million euros.

Of course, once Leicester City can buy this Footballer of the Year, its influence will directly increase by three levels.

Chen Pingsheng tapped the table and thought for a while, and finally decided to spend the money.

A club without top stars would have far less influence.

What Leicester City lacks is top stars.

One hundred million euros is less than 800 million yuan, so he can still afford it.

Seriously speaking, he also wants to buy Ronaldo.

The main reason is that he has a huge influence in China and the world.

With him around, Leicester City will never have trouble selling tickets.

The transfer fee for this player will undoubtedly be higher, estimated to be at least 100 million euros.

In addition to transfer fees, annual salary is also a big problem.

If too many top stars are signed at once, the team's valuation will definitely rise rapidly, and the team's losses will also be immeasurable.

Team valuation is so unrealistic.

Once you don't think about selling it, it's impossible to cash out.

But the cash paid out is real.

He has already found a center position, and he also needs to consider outstanding players in other positions.

After all, football is a team sport.

When you run a football club, the money really just flows out.

Hopefully, spending this much money will pay off.

Chen Pingsheng can only wish this, as his Tengfei new energy vehicle is expected to be put into mass production in 2019.

There has been no advertising so far.

Let’s start with this football club. First, build its reputation abroad, and then when it returns to China, it will be a world-renowned brand.

The brand value will immediately become high-end.

This is also the reason why he spent a lot of money to acquire a football club.

Who isn’t aiming for ultimate commercial realization?

Chen Pingsheng also hopes to use Leicester City to turn his Tengfei new energy vehicles into a world-renowned automobile brand.

However, he also wants to acquire a well-known new energy vehicle factory in the United States.

It’s not because of how good its car is, but mainly because it has the new energy chassis technology that it desperately desires.

Once the amount of funds reaches a certain level, acquisition will undoubtedly be the fastest technological expansion.

We need to take our time with this matter and run the club well first.

Mbappé has been bought, but Ding Ding still needs to talk slowly, so there probably won’t be much news for a while.

After all, Manchester United is a wealthy club, and those who can be called wealthy are naturally not short of money.

Ronaldo can also contact them, as long as they can buy one of them.

To do this, he has to pay at least 600 to 700 million yuan in transfer fees.

This is all small money.

Chen Pingsheng established a Leicester City Development Fund in England and invested US$1.5 billion in it at one time.

Whether it is the 4.5 billion yuan to build a super stadium or the 250 million pounds to acquire the club.

And the 50 million pounds transfer fee for Mbappé is all included in this.

Later on, it also included buying Ding Ding and Ronaldo, and paying club salaries.

All of this is funded by this fund.

He didn't have time to stay in England for too long, so he hired a professional investor to take care of the business.

The controlling shareholder of the Leicester City Fund is still Tenghui Capital, located in the North American branch.

It was not until the end of February that Chen Pingsheng took his private plane back to Shanghai with Tong Zelan.

There were dark clouds outside, and it was obvious that it was going to rain heavily.

Chen Pingsheng frowned, "This day is not peaceful."

"You said that in a sarcastic tone. Are you hinting at something?"

Tong Zelan asked him with a strange smile.

“It does have a certain meaning.”

Chen Pingsheng put down the curtains in his hand. "I always feel a little uneasy after returning from Manhattan this time. Our country is in the midst of a major economic transformation. If we continue to develop like this for a few more years, it is bound to lead to a huge industrial conflict with New York."

"You noticed that, too."

Tong Zelan said: "Actually, since the reform and opening up in the 1980s, we have been a full industrial chain cluster, doing everything.

"But everything is still relatively low-end. In the 1990s, there was a proposal to exchange market for technology, which led to the establishment of a large number of joint ventures, but the technology is still truly in the hands of those developed countries."

"Now the country is vigorously developing new energy, supporting scientific and technological entrepreneurship, and even more vigorously encouraging enterprises to conduct their own research and development. The purpose itself is to seek overall industrial upgrading.

"The shift from low-end manufacturing to high-end technology-based industries happens to be the biggest advantage of the United States and other developed countries.

"You think it can just sit back and watch us step by step move into the high-end market and steal their jobs?"

"really."

Before 2010, China had always been known as the world's OEM factory.

The so-called OEM factory relies on cheap labor to pick up some leftovers.

The real big profits are basically taken by those large companies that master the technology or core technology.

They are responsible for technology and design.

We are responsible for OEM production and then vigorously distribute these products to the domestic market.

The profit sharing ratio has always been 10% for us and 90% for others.

This will definitely not work in the long run.

Chen Pingsheng said: "If we try our best to break through, others will inevitably chase and intercept us, which is a contradiction in itself.

"The key is that we have the world's largest consumer market. Domestic demand alone can support a number of core technology companies with market capitalizations exceeding 100 billion US dollars. This will make everyone highly vigilant."

For Chen Pingsheng, investing in a football club is obviously not as stressful as this trend.

When it comes to football, whether you can succeed by spending $1.5 billion depends entirely on luck.

Compared to the general trend, football is just an inspiring sport.

To become a moderately successful businessman, all you need is a little luck and vision.

Chen Pingsheng felt that it might not be long before the battle between the two powers would begin.

This is bound to involve the entire global economy, as well as the future domestic economic situation.

This is what he should really pay attention to.

(End of this chapter)

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