Zhong Hua's design studio also launched an internship program, providing valuable practical opportunities for college students passionate about art and design. She personally serves as an internship mentor, patiently guiding interns from basic drawing skills to complex artistic concepts. She takes interns to art exhibitions, sharing her understanding and insights into different works to broaden their horizons and cultivate their art appreciation. In the studio, she encourages interns to create boldly, expressing their ideas through their brushes, and then provides specific feedback on each individual's work, helping them continuously refine their creative style. Many interns, leveraging their rich experience and outstanding performance at the studio, have successfully landed jobs at renowned design companies after their internships. They are all deeply grateful to Zhong Hua, and Zhong Hua is immensely gratified to have helped these young people realize their artistic dreams.
Su Yao is frequently invited to give lectures at various universities. Each time she stands on the stage, she enthusiastically shares her successful experiences and lessons learned in the field of international business. She recounts her nervousness and awkwardness during her first international negotiation, and how she gradually became adept at negotiating through continuous learning and experience accumulation, encouraging students to bravely pursue their dreams and not be afraid of failure. For students with entrepreneurial aspirations, she also leverages her network to provide guidance and resource connections, helping them take their first steps in starting a business. Looking at the energetic and knowledge-hungry young faces in the audience, Su Yao seems to see her younger self, further strengthening her resolve to contribute to the growth of young people.
Chapter Six: Participation in Cultural Exchange Activities
By chance, they learned that an international cultural exchange activity was recruiting volunteers. Ah Yu, Zhong Hua, and Su Yao felt that this was a great opportunity to broaden their horizons and spread culture, so they signed up together without hesitation.
During the event, Ah Yu, with his excellent communication skills and deep understanding of local culture, became a disseminator of Chinese advertising culture and modern marketing concepts. Standing in front of the exhibition area, he introduced the development history of China's advertising industry to foreign friends in fluent English, vividly showcasing the unique charm of Chinese advertising culture, from ancient signs and billboards to today's ubiquitous digital advertising. He also shared some marketing cases with Chinese characteristics, such as emotional marketing using traditional festivals, and how to cleverly combine products with the festive atmosphere to touch consumers' hearts. The foreign friends were full of praise for the innovation and development of China's advertising industry, and they gathered around him to exchange ideas and discuss, wanting to know more details.
Zhong Hua showcased China's unique artistic style and cultural connotations through exhibiting her artworks and demonstrating live creation. She unfolded exquisite ink paintings and meticulous brushwork paintings, introducing the unique aspects of Chinese painting's artistic conception, brushwork, and color application to the foreign artists. During her live creation, she held a brush, dipped it in ink, and swiftly painted a charming landscape in one go, drawing applause from the surrounding foreign artists. They were captivated by the unique charm of Chinese painting art, and many approached Zhong Hua to exchange ideas, sharing their own countries' artistic characteristics, thus promoting mutual learning and integration of Chinese and foreign art and culture.
During the event, Su Yao actively exchanged ideas with business people from various countries, sharing the experiences and achievements of Chinese enterprises in international cooperation. She recounted how Chinese companies have established positive cooperative relationships and achieved mutual benefits while respecting different national cultures. At the same time, she listened attentively to the sharing from business people from other countries, gaining insights into their business cultures and development trends. She also collected a considerable amount of potential business cooperation information, accumulating valuable resources for her future broader international business collaborations.
Chapter Seven: Gains and Insights from the Activity
Through this international cultural exchange activity, Ah Yu gained many new ideas about advertising and marketing from abroad. He discovered that different countries have unique approaches to target audience positioning and channel selection. For example, some target audiences emphasize brand promotion through offline art exhibitions and cultural events, deeply integrating the brand with culture to attract consumers with high artistic tastes; while some Asian countries are adept at leveraging the influencer effect on social media, quickly opening up the market for their products through influencer recommendations and trials. These findings greatly inspired him, and upon returning to his company, he organized his team to conduct in-depth research and study, attempting to integrate some suitable international concepts into domestic projects.
In a project promoting a domestic tourist attraction, they drew inspiration from European cultural marketing strategies, delving into the historical and cultural stories of the site to create a series of offline cultural experience activities. Combined with online promotion, this attracted a large number of tourists, achieving excellent innovative results and opening up new business directions for the company in the field of tourism marketing.
Through exchanges with foreign artists, Zhong Hua gained a deeper understanding of the cross-cultural expression of art. She began to incorporate cultural elements from different countries into her paintings, combining the techniques of light and shadow in Western oil painting with the artistic conception of traditional Chinese painting, creating a series of works that possess both an international perspective and a Chinese charm. These works received high praise upon being exhibited in art exhibitions both domestically and internationally. Foreign audiences were attracted by the unique cultural fusion in her works, praising them for showcasing the borderless charm of art; domestic audiences also felt that this innovation breathed new life into traditional painting. Her reputation further increased as a result, leading to numerous invitations to participate in international art exhibitions and enhancing her influence in the international art world.
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