International Film and Television Talent Development Program: Ushering in a New Era of Cross-Disciplinary Cooperation
Project Origin: Talent Vision Catalyzed by Success
After achieving remarkable success in a series of cross-disciplinary international film and television projects, the team led by Ayu, Zhong Hua, and Su Yao has reached new heights in the industry. They deeply understand that the key to continuously promoting the prosperity and development of the international film and television industry lies in cultivating a large number of professionals capable of adapting to complex and ever-changing cross-disciplinary collaborative environments. The success of previous projects not only demonstrated the enormous potential of cross-disciplinary collaboration in film and television creation but also highlighted the scarcity of talent with diverse abilities and a global perspective. Based on this, and with profound expectations for the future of the industry, they resolutely decided to launch an international film and television talent training program, determined to continuously supply the global film and television industry with fresh blood.
Course Structure: Constructing a Knowledge System from Multiple Dimensions
Advertising and Marketing: Cultural Adaptation and Strategic Innovation
Ah Yu, a leading figure in advertising and marketing, took on the responsibility of designing this curriculum. She understands that in the globalized film and television market, marketing strategies must precisely align with the cultural backgrounds of different countries and regions to resonate with audiences. From the outset, the course focuses on analyzing the characteristics of major global cultural spheres, from the collectivism and reserved nature emphasized by Eastern Confucian culture to the individualism and directness valued by Western culture, helping students understand how cultural differences profoundly influence consumer psychology and behavior.
Following this, Ah Yu introduced numerous real-world case studies, such as the localized marketing and promotion of Hollywood blockbusters in the Asian market, and strategies for Asian films to break into the European and American markets. Through detailed case analysis, participants learned how to develop differentiated promotional plans across diverse channels, including social media and traditional media, based on media usage habits in different cultural contexts. For example, in countries with highly developed social media and high user activity, highly interactive online activities can be designed to leverage influencer marketing to expand the film's reach; while in regions where traditional media still dominates, high-quality television and print advertisements can be meticulously crafted. Furthermore, the course also covered crisis public relations and brand building, enabling participants to comprehensively master the skills of developing effective marketing plans in complex cultural environments.
Art and Design: Diverse Integration and Creative Expression
Zhong Hua, with his profound expertise in art and design, leads the art and design course. He firmly believes that in cross-disciplinary film and television creation, art and design are not only visual presentations but also crucial elements of cultural integration and creative expression. The course uses global diverse cultures as a treasure trove of materials, delving into the artistic styles, color symbolism, and symbolic meanings of different cultures. Students travel between the mysterious mural art of ancient Egypt, the artistic conception of traditional Chinese meticulous brushwork painting, and the Gothic architectural aesthetics of medieval Europe, drawing rich artistic inspiration.
In terms of practical creative skills instruction, Zhong Hua guides students through project-based learning on how to skillfully integrate diverse cultural elements into scene design, character design, and special effects production. For example, when designing a film scene that blends Eastern mythology and Western science fiction elements, students learn how to use modern building materials and digital technology to recreate the charm of traditional Eastern architecture and combine it with Western science fiction-style lines and lighting to create a unique and stunning visual effect. At the same time, Zhong Hua emphasizes the autonomy and uniqueness of creativity, encouraging students to boldly innovate and break free from the constraints of traditional thinking, creating artworks with global appeal, while respecting different cultures.
Business Investment: Risk Insight and Value Assessment
Su Yao has extensive experience in business investment, and her courses aim to cultivate students' keen insight into the value and risks of international film and television projects. The course begins with a systematic introduction to the global film and television market landscape, including the industry scale, development trends, and policy environment of different countries and regions. Through in-depth research into Hollywood's industrialized production model, Bollywood's unique musical film style, and the rise of emerging Asian film and television markets, students gain an understanding of the diversity and complexity of the global film and television industry.
In terms of project valuation, Su Yao taught a series of practical analytical methods, such as financial indicator analysis, market demand forecasting, and IP value assessment. Students learned to use professional tools to comprehensively evaluate the potential revenue, cost structure, and market competitiveness of a film and television project. Simultaneously, addressing common risks in international film and television projects, such as market acceptance issues due to cultural clashes, legal and policy risks in cross-border cooperation, and financial risks arising from exchange rate fluctuations, Su Yao guided students to develop effective risk management strategies through simulated cases and real project debriefings. The course also covered investment negotiation skills and cooperation model design, helping students navigate the field of business investment with ease.
A Gathering of Students: The Dream-Chasing Journey of Global Dreamers
This forward-thinking and innovative international film and television talent training program quickly attracted young people from all over the world with dreams of working in the film and television industry. Among them were passionate film and television graduates who had just left school and were eager to showcase their talents in cross-disciplinary collaborations; practitioners who had accumulated some experience in the local film and television industry but hoped to break through geographical limitations and broaden their international perspectives; and even cross-disciplinary dreamers from different professional backgrounds who resolutely devoted themselves to the field because of their love for film and television.
From film school graduates in ancient European cities to creative upstarts in emerging Asian markets; from street artists brimming with hip-hop culture in the Americas to young creators in Africa committed to preserving their local cultures, they bring their unique cultural backgrounds, professional skills, and dreams to this international platform for film and television talent development. Here, ideas from different cultural backgrounds collide, and knowledge from different professional fields merges, planting countless seeds of innovation for future cross-disciplinary film and television creation.
Industry Impact: Injecting Vitality and Driving Change
As international film and television talent training programs continue to advance, their positive impact on the global film and television industry is becoming increasingly apparent. These systematically trained trainees are like fresh blood injected into the industry, bringing new ways of thinking and creative concepts. In their respective positions, they apply the interdisciplinary knowledge and skills they have learned to actual projects, promoting innovative development in all aspects of film and television creation, marketing, and investment.
In the field of film and television creation, works integrating diverse cultural elements are emerging in large numbers, breaking down the boundaries of traditional regional cultures and bringing an unprecedented audio-visual feast to audiences worldwide. In marketing, innovative promotional strategies have made the dissemination of film and television works in the global market more precise and efficient, enhancing their international influence. In the field of commercial investment, rational project evaluation and risk control have promoted the rational allocation of resources in the film and television industry, driving the implementation of more high-quality cross-disciplinary projects. International film and television talent training programs are gradually becoming a powerful engine for the transformation and development of the global film and television industry, leading the industry towards a more diverse, innovative, and prosperous future.
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