The team conducted detailed research and analysis, taking into account the cultural backgrounds and aesthetic preferences of audiences in different countries. They found that audiences in Europe and America place greater emphasis on the logic and tightness of the plot, and prefer works with strong conflicts and vivid characters; while audiences in some Asian countries are more interested in stories with delicate emotional expression and rich cultural connotations. Based on these findings, they guided creators to adjust their scriptwriting process according to the characteristics of the target market. For example, when creating works for the European and American markets, they strengthened the main storyline and increased conflict and suspense; while for the Asian market, they focused on the delicate portrayal of emotional storylines and incorporated more traditional cultural elements.
Global dissemination and industrial upgrading of Chinese film and television elements
Through a series of efforts, an increasing number of Chinese film and television elements are being disseminated globally. Traditional costumes, culinary culture, martial arts, and other elements in domestic films and television productions are gaining popularity and attention from international audiences. Some international viewers have developed a strong interest in Chinese culture after watching Chinese films and television shows, leading them to learn Chinese and gain a better understanding of Chinese history. This has not only enhanced the international influence of Chinese culture but also brought more development opportunities to the domestic film and television industry.
With the increasing success of outstanding domestic film and television works in the international market, the international reputation and competitiveness of the domestic film and television industry have been significantly enhanced. International film and television companies are paying much more attention to the Chinese film and television market and are actively seeking cooperation opportunities with domestic film and television companies. Domestic film and television companies, through cooperation with their international counterparts, have learned advanced production techniques and management experience, further improving their own capabilities. At the same time, domestic film and television creators are gaining more recognition on the international stage, greatly boosting their creative enthusiasm and confidence, leading to the creation of more high-quality works with an international perspective, thus forming a virtuous cycle.
Ah Yu, Zhong Hua, and Su Yao's team have paved a solid path for the domestic film and television industry to go international through their actions. Their experience sharing, promotional packaging of their works, and guidance on international rules and audience preferences have injected new vitality into the domestic film and television industry, allowing Chinese films and television shows to shine uniquely on the global stage. In the future, they will continue their efforts to promote more outstanding Chinese film and television works to the world and foster the exchange and integration of global film and television culture.
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