Furthermore, she emphasized the importance of word-of-mouth marketing. By inviting internationally renowned film critics to preview the film and obtaining their professional reviews and recommendations, their influence can be leveraged to guide audiences to the theaters. During the promotion process, it's crucial to focus on interaction with the audience, promptly responding to their feedback and questions, so that viewers can feel the sincerity and dedication of the film team.
V. Adapting to Rules and Preferences: A Bridge Across Cultural Divides
To help domestic film and television works better adapt to international market rules and audience preferences, they conducted a series of training courses. They invited experts from the international film and television industry to explain the rules and standards of the international film and television market to domestic creators. Every detail, from script format and shooting specifications to post-production requirements, was explained in depth. At the same time, a market research team was organized to conduct detailed analyses of the preferences of audiences in different countries and regions.
They found that Western audiences have a strong interest in science fiction and action films, and place greater emphasis on pacing and visual effects. Audiences in some Asian countries, on the other hand, tend to prefer works with nuanced emotions and rich storylines. In response to these differences, they guided creators to make appropriate adjustments during the creative process. For example, in a film themed around family relationships, to attract Western audiences, the pacing was sped up, more tense and exciting plot conflicts were added, and greater investment was made in visual effects to enhance the film's entertainment value.
In terms of cultural expression, they teach creators to skillfully use international narrative methods to tell Chinese stories. They emphasize avoiding overly obscure cultural metaphors and instead using vivid plots and lively characters to allow global audiences to understand and appreciate the charm of Chinese culture. For example, they present traditional Chinese filial piety through the story of a transnational family, resonating with audiences from diverse cultural backgrounds.
VI. Promote the dissemination of Chinese film and television elements: Let the world appreciate the charm of the East.
Through a series of efforts, Chinese films and television series, packaged and promoted internationally, have begun to gain recognition globally. Chinese films are increasingly appearing at international film festivals and achieving remarkable success. The traditional Chinese architecture, costumes, and cuisine featured in these films act as cultural ambassadors, attracting the attention of audiences worldwide.
A film themed around Chinese cuisine has generated a strong response worldwide since its release. The film's exquisite visuals showcase the rich and diverse culinary culture of China, from delicate Cantonese dim sum to spicy and flavorful Sichuan dishes, leaving viewers mouthwatering. At the same time, by telling the family stories and traditions behind the food, the film conveys Chinese values of family affection and cultural heritage. Many foreign viewers expressed a strong interest in Chinese food and culture after watching the film, and some even began learning to cook Chinese dishes—this is the charm of Chinese film and television in spreading Chinese culture.
Another example is a film based on Chinese martial arts, which combined traditional Chinese martial arts spirit with modern action design, creating a martial arts craze in the international market. The martial arts movements in the film combined strength and grace, showcasing the profoundness of Chinese martial arts. Foreign audiences were amazed by this unique Eastern fighting art, and some even began to learn Chinese martial arts, further promoting the spread of Chinese culture.
VII. Enhance brand awareness and competitiveness: Create an international brand for local film and television.
As more and more Chinese film and television elements spread globally, the international reputation and competitiveness of the domestic film and television industry have been significantly enhanced. International film and television companies are paying increasing attention to the Chinese film and television market and are actively seeking cooperation opportunities with Chinese film and television companies. This has not only brought more funding and resources to the domestic film and television industry but also promoted the exchange and integration of Chinese and foreign film and television cultures.
Domestic film and television companies are continuously learning from and drawing upon advanced production technologies and management experience through collaborations with international counterparts, thereby enhancing their own capabilities. Simultaneously, a group of outstanding Chinese film and television creators are beginning to make their mark internationally, with their works gaining recognition and popularity among global audiences. These creators have become a calling card for the Chinese film and television industry, showcasing the unique charm and innovative capabilities of Chinese cinema to the world.
The number of awards won by Chinese films at international film and television awards has been increasing year by year, which is undoubtedly the best affirmation of the development of the domestic film and television industry. These awards have further enhanced the international standing of the Chinese film and television industry and attracted more international audiences to pay attention to Chinese films and television works. The domestic film and television industry is standing tall on the international film and television stage with a brand-new image, moving towards higher goals.
The efforts of Ah Yu, Zhong Hua, and Su Yao's team, like a spark, ignited a prairie fire that propelled the domestic film and television industry onto the international stage. With their experience and wisdom, they paved a promising path to internationalization for the local film and television industry, allowing Chinese films and television to shine even brighter in the global tide of cultural exchange.
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