Chapter 76 Chu Song Promotion Conference
"Advertising is simple to understand. It's just like the name suggests: to spread the word!" Chu Song saw Ni Jieya's expression, seemingly confused, and continued explaining, "Think about it, what's the most important thing when someone buys your stuff?" "... Money?"
"Well, that's not a bad answer, but first, you have to let others know that you have something like this, and that it's high quality, good value, and affordable. If they don't buy it, they'll be at a disadvantage. If you miss this opportunity, it'll be gone forever."
Ni Jieya: "So, we want to advertise?"
"That's right, you're a teachable young man. Just because everyone in Huangxi County knows you isn't that great. But having the entire province, even the entire country, know you, making you a household name, that's truly remarkable."
Ni Jieya admitted that what she said made sense, but it was also a little funny. Being praised as "teachable" by a girl much younger than her was a novel experience.
"Can advertising make us a household name? Can we really make everyone in the country know us and buy our clothes?"
"sure."
Ni Jieya was persuaded by her words, "Then how do we advertise?"
Chu Song thought about it. Although talents like her are rare and will succeed in everything she does, one cannot become fat in one bite. She still has to take it slowly.
"No rush. During this time, you should first take stock of the inventory and ready-made clothes, so that when your reputation gets out, you won't run out of clothes to sell."
Ni Jieya asked: "What if we can't sell it by then?"
Chu Song didn't like to hear this kind of talk. She snorted, "Then I'll write my name backwards and take your last name."
Ni Jieya: “…”
Chu Song patted Liang Jiayao again, "Hey, say something."
Liang Jiayao straightened his back and said obediently: "Yes, that's right, I will listen to Chu Song in everything. From now on, her words will be mine."
Ni Jieya: “…”
Ni Jieya worked efficiently and quickly counted the number of garments in stock. Chu Song took a look and said with some disdain, "The styles are all very ordinary, bland and unattractive. Forget it, I've already made them, so I might as well sell the ones I have on hand first."
"All?!"
"What's the problem?"
Ni Jieya thought she was bragging, "How do you sell so many clothes?"
"Let's hold a promotion."
Ni Jieya could roughly understand what "promotion" meant, but she didn't understand anything more specific. How to promote sales? You can't just put a knife to someone's neck and force them to buy, right?
Chu Song: "First, we need to apply for qualifications with the higher-ups and say we want to rent a venue to hold a promotional event. This shouldn't be difficult for you, right?"
This era is different from later generations. There are many rules, and it is too risky to hold a promotion privately.
Chu Song didn't want her mother to go to the police station to get her out...
Ni Jieya shook her head. It was not difficult at all. These factories were cooperating with the government. She had been working there for so many years and had some connections.
Chu Song nodded, "That's good. Once the approval is approved, you can rent an empty space. Make sure you choose a good location, not too remote."
"These are easy to handle."
"Okay, go ahead and do these first. I'll figure out the specific promotion methods later."
Ni Jieya hesitated to speak. To be honest, she still didn't trust people enough. Would it really be useful to do all these messy things?
Even if we move to a new location, we may not be able to sell much.
Chu Song glanced at Liang Jiayao, who immediately understood what she meant and said with a stern face, "Okay, just do as she says."
Ni Jieya gritted her teeth and nodded.
She wanted to see what Chu Song could come up with.
There were very few promotional methods in this era, and everyone was very simple and honest. Chu Song thought for a while and listed a few on paper.
First, the first fifty people to arrive at the promotion can each receive two eggs for free.
Second, there is a buy-one-get-one-free event where anyone who buys clothes can receive corresponding gifts for free based on the price of the clothes.
Third, there is a limited-time discount. From 9:00 am to 12:00 pm every day, all clothes are 20% off.
Fourth, if you buy two or more pieces of clothing, you will also have a chance to win a lottery, and you can take home a color TV!
…
After reading them one by one, Liang Jiayao was amazed. He was tempted by the various discounts and benefits.
Ni Jieya had to admit that Chu Song had a lot of ideas. She asked hesitantly, "What if those people just look but don't buy? Wouldn't we lose money for nothing? And if we sell it so cheaply, won't we make less money?"
Chu Song: "You can't catch a wolf without sacrificing a child. If people just look at it but don't buy it, then it's the clothes that have a problem. What needs to be improved is the quality of the product."
Ni Jieya choked and found that she couldn't refute her. Every word Chu Song said was different from that of ordinary people, but after listening to it, she felt that it made sense.
"You're right. You can't catch a wolf without sacrificing the child."
Ni Jieya took a deep breath. Factory 3 had been mediocre for so many years, and it was time to make a change. What if, what if a miracle really happened?
"I'll try to get the approval and venue completed for you within three days. If there's anything else, just let me know."
"That's great, but that's all for today. I'll come back tomorrow to talk to you about the rest."
Ni Jieya: "Okay."
Chu Song left the third factory contentedly. Along the way, Liang Jiayao stared at people with his beautiful peach blossom eyes.
Chu Song: "Why, do you admire me so much?"
Liang Jiayao nodded, nodded, and nodded again.
"You're right to admire me. Meeting me is a blessing you've accumulated over several lifetimes, so you must cherish it. Do you understand?"
Liang Jiayao continued to nod. Even without her telling him, he would have treasured it. His ears were strangely red as he whispered, "Compared to you, I'm just a fool with only good looks."
Chu Song felt a chill in his little husband's tone. This guy was starting to show off his looks again.
She didn't stay in the city for long this time. She just strolled around, bought some snacks to satisfy her cravings, and prepared to go home.
Liang Jiayao sent the man back to the village. At the end, he reluctantly held the man's hand and said, "Then I will come to pick you up tomorrow, at the same time."
"Well, go back now."
"Remember to think of me."
"I know, I know."
"You must think of me!"
"..." Chu Song just felt that he was clingy, and waved his hand, wanting to send him away quickly.
Liang Jiayao is so dramatic that he keeps looking back every few steps. If you don’t know him, you would think he is experiencing some kind of life-and-death separation.
It was not time to get off work yet. After sending Liang Jiayao away, Chu Song kicked the stones on the roadside and walked home. After turning the last corner, Fang Qingrong was standing under a tree at the intersection.
Hearing her footsteps, he looked up and a gentle smile appeared on his face.
Chu Song felt guilty for half a second about Fang Qingrong. She hadn't looked for anyone for a while. When she thought about it carefully, she realized that they hadn't seen each other for almost half a month.
However, she still greeted him warmly: "Xiao Fang, why are you here?"
Fang Qingrong: "I brought you some raspberries. I don't know if you like them. They are sweet and fresh."
"I like it, of course I like it. No matter what you give me, I like it."
Chu Songcai noticed that he was holding a small basket in his arms. The basket was very small and exquisite, and it must have been woven by him with bamboo strips.
A small half basket of bright red raspberries, some of which were covered with crystal water droplets. The edge of the bamboo basket was carefully padded with soft leaves, and it was obvious that a lot of thought had gone into it.
Chu Song picked up a wild strawberry. It had been washed and was very clean, so she put it directly into her mouth. She took a bite and found it juicy and tasted sour and sweet. Although it was a "wild strawberry", it tasted no worse than a strawberry.
"It's delicious. Did you go to the mountains specifically to pick it?"
Seeing that she liked them, Fang Qingrong's smile deepened. He nodded slightly without mentioning that he had not even had time to eat lunch in order to find these wild berries, and that he had spent most of the day picking out these beautiful and delicious fruits.
"As long as you like it."
Fang Qingrong stood quietly by and watched Chu Song pinch a few more and put them into his mouth. She ate happily, and he felt very satisfied and it was worth it.
Chu Song ate several sour and sweet raspberries in a row. When he looked up, he saw Fang Qingrong standing still, just staring at him intently. She picked up one and handed it to him.
"Try it too, is it sweet?"
Fang Qingrong was no longer like before, blushing easily. He lowered his head, his long eyelashes casting fine shadows under his eyes, and then he opened his mouth to bite the mountain raspberry, but Chu Song had bad intentions and deliberately brushed his lips with his fingertips.
Fang Qingrong's whole body stiffened. The desensitization training for close contact was not thorough after all. His ears were red with fever. He lowered his head, feeling a little shy, but he didn't dare to resist.
Chu Song was amused by his reaction and the prank was a success.
"Is it sweet? You haven't answered yet."
"……sweet."
During this period, Chu Song was indeed much colder towards Fang Qingrong, and he was in frequent contact with Liang Jiayao. She was a realistic woman and would not do anything without profit.
Since she didn't need the person, she naturally couldn't remember him, and she almost forgot about him completely.
Chu Song initially thought that Fang Qingrong would be upset with her, or would ask her why she was being distant, but none of that happened.
Chu Song was curious, "Recently, I..."
Fang Qingrong lowered his head, wanting to stop her from talking. He opened his mouth and finally squeezed out a sentence: "It's okay, I know you've been busy lately."
The voice was muffled, like a banana leaf wet by rain, shaky and about to fall, which didn't sound like "it's okay" at all.
Fang Qingrong had heard the rumors about her and Liang Jiayao. When the villagers gossiped about them, he would always clench his fists and hurry past, wanting to escape. Sometimes, when he heard them, his nails would almost dig into his palms, but he didn't dare ask anything.
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