Chapter 324 The image of Factory Director Qin has changed with the times; aesthetics must change too. ...
Li Jianzhi's words gave Qin Xiangxiang some inspiration. In the past, when she was doing textile dyeing, she also disliked the high color saturation of industrial dyes, which looked too bright. Now that she was doing lipsticks and other beauty products, she could also consider innovating and formulating lipstick shades with lower color saturation.
Qin Xiangxiang couldn't help but think of Monet's paintings again. At first glance, they seemed unremarkable. Impressionist paintings are more suitable for viewing from a distance. When viewed from a distance, one can see the light and shadow dancing, and the colors seem to move, flowing subtly.
Upon closer inspection, one discovers the complexity of the brushstrokes, the extensive use of complementary colors, and the reduction of overall color saturation to avoid a harsh or glaring effect, resulting in a comfortable and soft aesthetic.
If people pursue low-saturation colors, they are pursuing a comfortable, soft, non-glaring, and natural feeling.
Lipstick on the lips won't make you look like an out-of-place demon or monster... but if you were filming Journey to the West, giving the demons purple lipstick would be quite appropriate.
Many vibrant lipsticks are more suitable for use on stage or in nightclubs at this time, so as not to appear out of place.
Makeup is acceptable, but it's not limited to actors and special occasions. You can also wear makeup in your daily life. These everyday beauty products should also strive for a natural, soft, and comfortable effect.
It makes people beautiful without being too abrupt.
Besides lipsticks in gel form, there are also lip glosses, clay lipsticks... these are all worth exploring.
Qin Xiangxiang plans to spend a year developing and opening a skincare and makeup product production line called "Flying Swallow Oriental Charm" in the new branch factory in the special economic zone. In addition to working hard on the products themselves, she will also put more effort into the packaging.
"Grandpa Ouyang, I'm afraid I'll have to trouble you. The capable should do more." Qin Xiangxiang tried to get Grandpa Ouyang to design a more retro-style carved case. She thought back to the cosmetics used by actors and theatrical performers from the Republic of China era that she had seen in museums. Many of these things are still very beautiful even today.
Especially those rouge boxes and mirrors, with their satin embroidery on the outside and the exquisite and beautiful embroidery, made them feel incredibly luxurious.
Their high-end custom packaging can use Suzhou embroidery or kesi (silk tapestry) techniques to make loose powder boxes or small mirrors.
"In the future, you can also find an actress to do the advertising," Li Jianzhi suggested again.
What he really wanted to say was not just advertising, but hiring a "celebrity spokesperson." In the future, it will be perfectly normal to hire celebrities as brand spokespeople, but so far in China, there are no celebrities or celebrity spokespeople in the true sense.
In China, the first case of celebrity endorsement appeared in 1985, which was for a pharmaceutical advertisement.
It seems that this is the prevailing trend in China: the first TV commercial was for medicinal wine, the first celebrity endorsement was for stomach medicine, and when video websites and apps start advertising in the future, they will cast the widest net for pharmaceutical ads.
Qin Xiangxiang: "Advertisements on a black and white TV? Lipstick ads? What are you thinking, man?"
Li Jianzhi: "..."
Qin Xiangxiang: "The advertisements at this time are all so ugly."
Nowadays, TV commercials mainly focus on medicines, health products, and home appliances, such as refrigerators and washing machines. Some of these commercials are so bad they look like ghost movies, with fake special effects that are quite scary.
Some people in the factory suggested that Qin Xiangxiang advertise on TV, but Qin Xiangxiang felt that the current situation and conditions were not suitable.
Because most people across the country use black and white televisions, the effects of lipstick, clothing, and other cosmetics are not particularly noticeable.
They're not as eye-catching as color photographs on paper.
"Other magazine ads are fine too. Find a pretty actress you like, have her wear your Feiyan Textile Factory's clothing, and use your skincare and cosmetic products to promote your products in newspapers, magazines, and on television."
Qin Xiangxiang: "This is not bad!"
Once the cosmetics production line at the branch factory is established, we'll start advertising like this.
In the spring of 1983, Shanghai Television Station was preparing to film the TV series "Echoes of Spruce Wood". Director Xie was still the director. Director Xie knew that he would continue to film the story of "Factory Director Qin". He felt very honored, and in order to avoid repetition, he felt that some innovation should be adopted.
First, the actress playing the role of "Factory Director Qin" is innovative. The actresses who were previously cast as Factory Director Qin were all too mature and steady, with the typical image of an advanced cadre.
Director Xie had met Qin Xiangxiang and knew what Factory Director Qin was really like. Factory Director Qin was a young, beautiful, and pretty female factory director of a textile factory. Whether it was the production photos she left in the fine yarn production workshop of the 316 Textile Factory in Shanghai, or the photos she left in the Feiyan Textile Factory, she was the most pleasing to the eye in the photos.
The actresses chosen before were slightly less attractive than the real Factory Director Qin.
Therefore, this time, Director Xie decided to boldly use a beautiful young actress to play Director Qin in "Echoes of Spruce Wood". This would more accurately express how Director Qin was a beautiful and moving figure in the Spruce Wood rehearsal hall back then, inspiring countless young people to strive for progress.
Her very existence is the embodiment of "beauty".
What a touching scene it would be to see such a beautiful female factory manager sitting in a classroom decorated with spruce wood.
Ultimately, Director Qin chose Zeng Yao, a female student who had just graduated from the Shanghai Academy of Drama last year, as the actress for his project. After graduation, Zeng Yao was assigned to work at the Shanghai Theater. She also has a beautiful oval face and a pair of exceptionally bright and beautiful eyes.
"It's kind of like a pretty vase..."
"Will viewers feel that Director Qin is not mature enough in the future?"
...
Director Xie: "No, no, no, this time, we are actually going to truly restore the 'real appearance' of Factory Director Qin."
"The most authentic 'Factory Director Qin'."
"A female factory manager of a textile factory subverted many people's image of a factory manager, but that's not surprising. Textiles and weavers are both embodiments of beauty. You haven't seen Factory Manager Qin using needle and thread! The scene was just like the Weaver Girl descending to earth."
When Zeng Yao, a recent graduate, learned that she had been chosen to play the role of "Factory Director Qin," not only the people in the theater, but even she herself, thought that Director Xie had gone crazy!
Zeng Yao is a beautiful woman as bright and elegant as a peony. In the past, her appearance was not very popular in film and television casting. Many female roles in movies were female warriors, heroines, or female model workers. In the past, a kind of androgynous beauty was advocated.
Zeng Yao possesses a feminine charm that generally makes her unsuitable for mainstream roles; she is more likely to play minor supporting characters.
Now, casting her as "Director Qin," such a famous figure, is a complete subversion of Director Qin's on-screen image.
This casting choice caused a huge uproar:
"This, this... Factory Director Qin is a model worker who works hard and struggles. It's a distortion of Factory Director Qin's image to have such a beautiful actress who looks a bit 'delicate' playing the role."
Director Xie: "Then go and take a look at Director Qin's photo."
"Tell me, does Zeng Yao look like Director Qin when he was young?"
Those who disagree: "..."
You can't say that Director Qin himself doesn't match the model workers he portrays on TV and in movies.
Director Xie: "Times have changed, and aesthetics must change too."
In the context of 1983, Director Xie's decision could be described as "bold and reckless." However, the leaders and cadres of Shanghai Television also had a fashionable Shanghai style and were willing to make some innovative changes.
It's fortunate that it's a collaboration with Shanghai TV station; elsewhere, perhaps only Guangdong TV station would be willing to accept it.
With a sense of pilgrimage and trepidation, Zeng Yao arrived at the small Western-style building on Fuxing West Road to visit the legendary "Factory Director Qin".
She had never actually met Director Qin in person before; she had only seen this intelligent and capable woman in the TV series "Director Qin".
Zeng Yao felt that Director Qin himself was serious, or rather, unassuming.
But the Factory Director Qin she met completely overturned all her previous understanding. The Factory Director Qin in front of her was wearing an exquisite Suzhou embroidery cheongsam and a snow-white fur shawl. He was lazily nestled in the sofa of the villa, holding a cup of hand-drip coffee in his hand. There was also a "Flying Swallow Oriental Charm" lipstick that had just been delivered on the table.
It made her feel as if she were seeing the beauties of old Shanghai.
When Qin Xiangxiang met Zeng Yao, she was also shocked. Was her image as a model worker, built up over many years of hard work, going to be distorted in "Echoes of Spruce"?
Director Xie actually found such a beautiful and charming actress to play her.
She couldn't help but feel a little excited and happy.
"Yes, he is a very handsome young man."
Zeng Yao sat there feeling very awkward. Under the other party's intimidation, she became petty and timid, like a village girl who had just arrived in the city.
Can she really play this role well?
“I was quite pretty when I was young. I can’t erase my former beauty just because I became a factory director. You’ll be the one to play me. You seem like a good fit.”
Zeng Yao's spirits lifted. The other person's words were both approval and a pardon. At that moment, a sentence flashed through Zeng Yao's mind:
Beauty, wisdom, and hard work – these three words are never contradictory when put together.
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