During the promotion process, Lin Yue developed differentiated promotional strategies targeting tourists of different age groups and regions. For younger groups, especially those aged 18-35, who tend to seek fashionable, novel, and personalized travel experiences, the promotional team highlighted challenging and exciting ecotourism projects on social media platforms, such as mountain biking and wilderness camping adventures. They also used popular internet slang, trendy video editing styles, and endorsements from young idols to attract their attention. For example, they collaborated with a well-known young outdoor adventure blogger to launch a series of short videos titled "Youthful Fearlessness, Mountain Village Adventure," which attracted a large following of young fans with the blogger's humorous narration and exciting adventure experiences. This series of videos garnered over ten million views, directly driving thousands of young tourists to the village to experience the adventure projects. For the 35-55 age group, the promotional focus shifted to family trips and leisure vacations. They emphasized the benefits of the village's ecological environment for children's growth and education, such as getting close to nature and learning about agricultural culture, and launched family ecotourism packages and family farming experience activities. In terms of promotional channels, in addition to social media, collaborations with parenting education websites and magazines were added. Through these strategies, the number of middle-aged tourists steadily increased, with families traveling with children accounting for over 60% of this group. For the elderly population aged 55 and above, the promotional team focused on wellness and leisure tourism, highlighting the village's tranquil and beautiful environment, fresh and healthy agricultural products, and traditional folk cultural experiences, such as Tai Chi classes and traditional handicraft making. They also partnered with local senior universities and community activity centers to distribute promotional materials and coupons. Although the overall number of elderly tourists was relatively small, their stay was longer and their spending was more stable, playing a role in filling the gap during the village's off-season tourism.
Geographically, for tourists from surrounding cities, the promotional focus is on the convenience and leisure of weekend getaways. The emphasis is on the proximity and easy access to villages, allowing tourists to quickly relax after a busy workday. Advertising on public transportation in surrounding cities, such as buses and subways, and partnerships with travel agencies to offer special weekend packages have attracted a large number of tourists from these areas. For tourists from more distant regions, especially those from popular tourist cities, the focus is on the uniqueness and pristine nature of the villages. Exquisite promotional advertisements in travel magazines and websites showcase the villages' distinctive ecological landscapes and folk culture, attracting them to experience a different kind of rural charm.
The promotional activities have had a positive impact on the balance of tourist traffic in the village during peak and off-peak seasons. Before the promotion, the village's peak tourist season was mainly concentrated in spring and autumn, with a large number of tourists, while winter and summer were relatively quiet, resulting in a significant difference in tourist traffic between the peak and off-peak seasons. Through a series of promotional activities, especially the promotion of characteristic tourism projects for different seasons, such as cool stream retreats in summer and snow-covered mountain village folk custom tours in winter, the village has attracted a considerable number of tourists even in the off-peak season. According to statistics, in the first winter after the promotional activities were launched, the number of tourists increased by about 80% compared to the same period in the previous year, and the number of tourists in summer also increased by more than 50%. The difference in tourist traffic between peak and off-peak seasons has been significantly reduced, and the distribution of tourist traffic has become more balanced.
Lin Yue actively collaborated with travel bloggers and online influencers during the promotion process. For example, she partnered with a travel blogger with millions of followers to promote the village's eco-culture festival. The collaboration involved the blogger starting a month in advance by posting preview videos and text descriptions of the festival on platforms like Weibo and Douyin, showcasing the festival's organic agricultural products, traditional craft performances, and folk cultural activities. During the festival, the blogger conducted live streams, guiding followers through various aspects of the festival online, interacting with villagers, and sampling local delicacies. The blogger also invited some followers to visit the village in person and share their travel experiences. This collaboration resulted in significant changes in traffic and revenue. During the collaboration period, the blogger's content about the village garnered over 20 million views, and the village's visitor numbers during the festival increased by more than 300% compared to expectations. Tourism revenue also saw a substantial increase, especially in sales of specialty agricultural products and handicrafts, which increased nearly fivefold.
However, negative reviews and public opinion crises are inevitable during promotion. On one occasion, a tourist posted a negative review of the village tourism on social media, stating that they found several insects in their cabin, affecting their experience and questioning the hygiene of the village's ecotourism facilities. Upon learning of this, Lin Yue quickly took action. She immediately responded to the tourist's review on social media, expressing sincere apologies and promising an immediate investigation. Subsequently, staff conducted a thorough inspection and disinfection of the cabin where the tourist had stayed, and a comprehensive hygiene inspection of all tourist accommodation facilities in the village was carried out, strengthening daily hygiene management and pest control measures. Furthermore, Lin Yue invited the tourist to visit the village again free of charge to experience the improved services. Through these measures, the impact of the negative review was successfully mitigated, and the village gained recognition and praise from other tourists, who saw the village's emphasis on tourist feedback and its proactive approach to improvement.
Despite facing numerous difficulties, Lin Yue firmly believes that with persistent efforts and continuous innovation in promotion methods, the village's ecotourism will surely become known and loved by more people. Gazing at the distant mountains, her heart is filled with anticipation for the future. She seems to see the village's ecotourism flourishing, tourists flocking in, villagers' faces beaming with happiness, and the village achieving a win-win situation of economic prosperity and ecological protection driven by ecotourism.
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