Some villagers, accustomed to traditional farming methods, were hesitant about new technologies. They felt that ecological farming techniques were complex and required more time and effort to learn and manage. Lin Yue knew that changing villagers' mindsets and habits wouldn't be easy. She organized mutual aid groups, pairing skilled villagers with novices to help each other. Uncle Wang, a veteran Party member in the village, was a dedicated helper. He led several young villagers in the fields, patiently sharing his experience: "Young man, don't worry. Ecological farming may seem complicated, but it's actually quite simple once you grasp the tricks. Look at the timing and amount of organic fertilizer application—it all matters..." With Uncle Wang's help, the young villagers gradually mastered ecological farming techniques, and their success inspired more villagers to participate.
In promoting ecological agriculture, a differentiated promotion strategy was adopted for villagers of different age groups. For elderly villagers, Lin Yue fully considered their rich planting experience and deep affection for traditional agriculture. She organized a forum for elderly villagers, inviting respected elders to share their accumulated experience in traditional agriculture, such as how to arrange agricultural activities according to seasonal changes. She then guided everyone to discuss how to combine this experience with ecological agriculture. For example, the elderly knew that the reproductive patterns of pests change around certain solar terms, which could provide a reference for biological pest control. At the same time, she provided elderly villagers with some relatively simple ecological farming tools, such as manual pest catchers, and arranged for younger people to assist them with some physically demanding tasks, such as carrying organic fertilizer. This approach allowed elderly villagers to feel that their experience was still valuable and that they could easily participate in ecological agriculture. Many elderly villagers began to try ecological planting in their own small vegetable gardens, not only enriching their family meals but also becoming a unique feature of the village's ecological agriculture landscape.
Middle-aged villagers are often the main force in family agricultural production, and they are more concerned about practical economic benefits and the allocation of family labor. Lin Yue focused on analyzing the long-term economic advantages of ecological agriculture for them, showing them the positive impact of ecological agriculture on family income through detailed cost accounting and market prospect forecasts. For example, she showed them price trends and market demand data for ecological agricultural products in surrounding areas, making them understand that high-quality ecological agricultural products are highly competitive in the market. Regarding labor allocation, she promoted time-saving and labor-saving ecological agricultural technologies, such as automated irrigation systems and simple biological control devices. At the same time, she organized middle-aged villagers to establish ecological agricultural cooperatives, consolidating their land, uniformly purchasing production materials, uniformly managing technology, and uniformly selling agricultural products. This not only reduced production costs but also improved production efficiency and market bargaining power. Seeing the gradual increase in the income of cooperative members, many middle-aged villagers joined, and the scale of ecological agriculture in the village continued to expand.
Young villagers possess strong learning abilities and innovative thinking, but may lack agricultural planting experience. Lin Yue launched an eco-agriculture entrepreneurship training program specifically for them. Agricultural technology experts and e-commerce operation experts were invited to teach the young villagers, covering topics such as the application of new eco-agriculture technologies, agricultural product branding, and online marketing. For example, they were taught how to use social media to promote the village's eco-agricultural products and how to open e-commerce stores for online sales. Young villagers were encouraged to develop eco-agricultural tourism projects, such as creating eco-farm sightseeing experiences and parent-child farming activities, combining agriculture with tourism and education to expand the development space of eco-agriculture. Several young villagers, after participating in the training, jointly founded an eco-agricultural tourism company. Utilizing the village's eco-farmland and orchard resources, they developed a series of unique tourism products, attracting many tourists from surrounding cities. This not only brought new economic growth points to the village but also played a positive role in promoting eco-agriculture.
The promotion of ecological agriculture has had a profound impact on the social structure of villages. Regarding family relationships, previously many young people went out to work, leaving the elderly to shoulder the burden of agricultural production alone, resulting in relatively distant family ties. With the promotion of ecological agriculture, some young people have seen the development potential of their hometown's agriculture and have chosen to return to start businesses or participate in agricultural production. For example, young Li learned e-commerce skills in the city and returned to his village to help his parents sell ecological agricultural products. The family runs a family farm together, and during the work process, communication and interaction among family members have increased, leading to more harmonious family relationships. In terms of neighborly relations, the establishment of village mutual aid groups has promoted mutual assistance among neighbors. Previously, help might have been occasional during busy farming seasons; now, to jointly develop ecological agriculture, neighbors frequently exchange planting experiences, share production materials, and look after each other's farmland. For example, when Aunt Zhang's biological control tools broke, her neighbor Brother Wang offered to repair them; when Uncle Zhao ran out of organic fertilizer, his neighbor Sister Chen brought over her surplus. This close cooperation among neighbors has strengthened the village's cohesion and centripetal force.
With the development of ecological agriculture in the village, its exemplary and leading role in regional agricultural development has gradually become prominent. Neighboring villages have flocked to visit and learn from its experience. Statistics show that in the past year, the village received dozens of visiting and inspection teams from surrounding villages, totaling over 500 people. The village has shared resources such as ecological agricultural technology, management experience, and market sales channels with its neighbors. For example, it has cooperated with neighboring villages to conduct ecological agricultural technology training and exchange activities, cultivating a group of key ecological agricultural technology personnel for the neighboring villages. In terms of agricultural product sales, the village has jointly created a regional ecological agricultural product brand with neighboring villages, conducting unified market promotion and increasing the brand awareness and market share of regional ecological agricultural products. Sales of ecological agricultural products in the region have increased by approximately 30% in the past two years, with the village's own sales of ecological agricultural products increasing by about 40%, driving the entire region's agriculture towards ecological and sustainable development.
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