In addition to offline promotional activities, Lin Yue also recognized the importance of online promotion. She found young people in the village who knew about online marketing and had them open shops on e-commerce platforms, while also using social media for promotion. Young man Xiao Li was responsible for operating the e-commerce platform; he meticulously designed the shop page and uploaded high-quality product images and detailed product descriptions.
On social media, villagers share videos and pictures of the processing process and their tasting experiences. Lin Yue also registered an official account for the village's processed agricultural products, regularly posting product information, promotional activities, and agricultural product-related tidbits. They also invited some local influencers to the village to experience the agricultural product processing process and share their experiences on their social media accounts.
A social media influencer visited the village and was captivated by its idyllic scenery and the villagers' genuine kindness. She filmed a video of jam-making at the processing plant, showcasing the villagers selecting fruit and simmering the jam. At the end of the video, she tasted the jam, a satisfied smile on her face, and said to the camera, "This is the purest jam I've ever eaten, bar none. This little village is truly a treasure; everyone should support their processed agricultural products." The video garnered numerous likes and shares, bringing greater attention to the village's processed goods.
As online promotion expanded, the village's processed products gradually gained some recognition, and orders began to increase. However, new problems arose—logistics costs and delivery time. Due to the village's remote location, logistics costs were high, and some fresh processed products were easily damaged during transportation. Lin Yue and the villagers began discussing solutions again.
They contacted several logistics companies, and after comparison and negotiation, selected one with relatively reasonable prices and good service quality, and signed a long-term cooperation agreement with them. For fresh processed products, they improved the packaging and added preservation measures to ensure the quality of the products during transportation.
During the market promotion process, Lin Yue also focused on cooperating with local businesses. She visited supermarkets, specialty shops, and restaurants in surrounding towns, taking her products with her. In one supermarket, Lin Yue discussed cooperation with the manager. Lin Yue sincerely said, "Manager, our processed agricultural products are of excellent quality and very unique. We hope to be able to stock them in your supermarket. We can offer some promotional activities to attract consumers." The supermarket manager hesitated, "While your products are good, our supermarket already has many similar products, and your brand awareness is not high." Lin Yue took out promotional materials and product samples, explaining in detail the advantages of the products and market feedback. After some communication, the supermarket manager finally agreed to stock a small quantity of products first to see how sales went.
The collaboration with the specialty store went more smoothly. The store owner was very interested in the village's processed products, saying, "These are truly unique products, perfectly matching our store's positioning. We can set up a special counter to showcase and sell your products." Lin Yue was delighted, "That's wonderful! We will guarantee the supply and quality of our products."
In promoting the restaurant, Lin Yue suggested using the village's jam as an ingredient for signature desserts, and dried fruit as a garnish for dishes. A chef at one restaurant tried making a new dessert with the village jam and raved about it, saying, "The jam has a unique flavor that adds a lot of flavor to our desserts." Therefore, the restaurant decided to make this dessert with the village jam one of its signature dishes and noted the jam's origin on the menu.
As market promotion efforts deepened, the village's processed agricultural products gradually gained market share in the surrounding areas, and brand awareness improved. However, Lin Yue knew this was just the beginning; they would face a broader market and fiercer competition. At a village meeting, Lin Yue told everyone, "Our products have taken an important step towards the market, but we cannot be complacent. We must continue to work hard, constantly improve our products and promotional strategies, let more people know about our village's processed agricultural products, and make our brand known nationwide." The villagers were filled with confidence, believing that under Lin Yue's leadership, the village's agricultural product processing industry would flourish.
In this process, the villagers also grew. Amin honed his communication and marketing skills through promotion, becoming more confident and outgoing. Xiaofang collected a lot of feedback from consumers, using it to continuously improve the product packaging design. Aqiang gained a deeper understanding of the processing techniques during the demonstration, and he even tried to improve the process to increase production efficiency.
Night fell, and the village was enveloped in tranquility, with only the lights still on in the processing workshop. Lin Yue sat alone outside the workshop, gazing at the starry sky, her heart filled with emotion. "This road may be difficult, but we've come so far; we must persevere," she silently told herself, her eyes shining with hope, as if she could already see a bright future for the village's agricultural product processing industry.
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