As the village's ecotourism facilities gradually took shape like pearls, Lin Yue knew that if she wanted to showcase this beautiful rural landscape to more people and truly revitalize the village's ecotourism, comprehensive and in-depth promotion became paramount. This not only concerned the success or failure of the village's tourism industry but also carried the villagers' earnest expectations and aspirations for a better life.
Lin Yue first turned her attention to the powerful promotional platform of the internet. She organized a young and creative publicity team with keen insight and unique understanding of internet culture and tourism promotion. They meticulously crafted an official website for the village's ecotourism. The website's page design was ingenious, using the village's green mountains and clear waters as a backdrop, accompanied by exquisite pictures and vivid text descriptions, showcasing the village's natural scenery, cultural landscape, ecotourism projects, and local delicacies in a comprehensive way. On the homepage, a well-produced video clip acts as a window to the village. With just a click of the mouse, visitors can follow the camera to appreciate the village's changing beauty throughout the four seasons: in spring, wildflowers bloom all over the mountains, and butterflies dance among the flowers; in summer, children play in the cool streams; in autumn, farmers are busy harvesting the golden rice fields; in winter, wild rabbits occasionally dart through the snow-covered forests, leaving behind a series of lively footprints. According to website backend data, since the website went live, the average monthly number of visits has exceeded several thousand, and it is showing a steady upward trend.
Besides the official website, social media platforms have become crucial for promoting the village's ecotourism. The publicity team has established official accounts on major popular social media platforms such as WeChat official accounts, Weibo, and Douyin, regularly publishing engaging content about the village's ecotourism. They have attracted a large following and generated significant interaction using beautiful photos, interesting short videos, and touching travel stories. For example, a short video posted on Douyin about a green fruit-picking activity in the village garnered millions of likes and hundreds of thousands of shares within just a few days. The video showed tourists picking fresh fruit by hand in the orchard, their faces beaming with happiness. The juicy fruit looked incredibly tempting, prompting countless netizens to leave comments asking about the village's location and travel tips. Through these social media promotions, the village's ecotourism awareness has greatly increased, and the number of followers continues to grow, currently reaching hundreds of thousands of loyal fans who have become potential customers and word-of-mouth promoters for the village's tourism.
To further expand its promotional channels, Lin Yue actively collaborated with major online travel booking platforms. They listed the village's ecotourism products on these platforms, such as log cabin accommodation packages, eco-tourism routes, and green fruit picking experience vouchers, making it convenient for tourists to book online. Simultaneously, they displayed genuine tourist reviews and high ratings on the platforms, which acted as reassurance, encouraging more tourists to confidently choose the village as their travel destination. According to data from the online travel booking platforms, bookings for the village's ecotourism products saw a significant increase in the months following the collaboration, with a growth rate exceeding 200% compared to the same period last year. Bookings for weekends and holidays were particularly brisk, often resulting in rooms being fully booked.
Lin Yue also spared no effort in promoting the village through traditional media. She contacted local television, radio, and newspapers, inviting them to conduct on-site interviews and reports. The television station produced a series of special programs about the village's ecotourism, broadcasting them during prime time. The programs detailed the village's ecotourism resources, tourism projects, and development prospects, using vivid visuals and in-depth interviews to generate significant interest among viewers. The radio station also featured the village in its travel programs, with anchors using engaging voices to describe the village's beauty and unique features, attracting a large audience. Articles and photos about the village's ecotourism published in newspapers also helped more readers learn about this hidden gem of ecotourism nestled among the mountains and rivers. For example, an article published on the front page of the local newspaper's travel section detailed the village's eco-culture festival, accompanied by beautiful photos showcasing the festival's highlights, including organic agricultural products and traditional eco-crafts. This article immediately garnered widespread attention, with many readers calling to inquire about tourism information about the village.
Lin Yue also emphasizes organizing various tourism promotion meetings and participating in tourism exhibitions. She leads village representatives and a tourism promotion team to surrounding cities and popular tourist destinations to hold these meetings. At the promotion meetings, Lin Yue personally takes the stage, enthusiastically introducing the village's ecotourism features to attendees: "Our village is like a pearl meticulously sculpted by nature, with crystal-clear streams, lush forests, simple and elegant houses, and a variety of ecotourism projects. You can fully enjoy nature's bounty there, experiencing the comfort of eco-tourism, the fun of green picking, and the charm of folk culture. We look forward to your arrival and exploring this beautiful ecological home together." They also set up an exhibition area at the promotion meetings to showcase the village's specialty agricultural products, handicrafts, and tourism promotional materials, allowing attendees to gain a more intuitive understanding of the village. When participating in tourism exhibitions, the village's ecotourism booth always attracts the attention of many visitors. The booth's design is themed around green environmental protection, using a large amount of natural materials such as bamboo and wood to showcase the village's ecological philosophy. At the booth, staff provided visitors with detailed introductions to the tourism projects and invited them to sample the village's local specialties, such as sweet and delicious fruits and tasty farm-style dishes. Through these tourism promotion events and exhibitions, the village established cooperative relationships with numerous tourism enterprises, signed tourism cooperation agreements, and further expanded its tourist market.
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