On the long road of village development, medical assistance has brought a ray of hope for health to the villagers, family support has allowed Lin Yue to move forward without worries, and the agricultural product processing industry is gradually emerging through exploration. Today, processed products have been born, like fledgling warriors, about to step onto the challenging battlefield of the market, waiting to be recognized and accepted by consumers.
At dawn, sunlight bathed every corner of the village, illuminating the agricultural product processing workshop that held the villagers' hopes. Lin Yue stood at the workshop entrance, gazing at the neatly stacked boxes of processed products, her heart filled with both anticipation and trepidation. These products, such as jams and dried fruits, embodying the villagers' hard work, were about to face the test of the market. Whether they could stand out among numerous similar products, Lin Yue wasn't entirely confident. "This is our hope; we must let everyone know how good they are," she told herself silently, her eyes revealing determination and perseverance.
Lin Yue convened the village's marketing team in the village committee's meeting room to discuss promotional strategies. The atmosphere in the meeting room was somewhat tense; everyone knew this was a daunting task. Lin Yue broke the silence first, "Our processed products are ready; now the key is to let more people know about them. We need to start from two aspects: brand building and increasing market acceptance."
Young Amin, a key member of the team's publicity team, frowned and said, "Sister Lin Yue, our village's brand isn't well-known outside, which is a big problem. And our products are relatively expensive; how can we get consumers to try them?" Lin Yue nodded. "That's the problem we need to solve. We'll start with the brand story. Our products are purely handmade, and the raw materials are all grown in the village—green and natural. That's our advantage. We need to tell this story to consumers."
So, everyone started brainstorming and coming up with a brand story. Xiaofang suggested, "We can say that these processed products are a continuation of the craftsmanship of the older generation in the village. Every jar of jam and every bag of dried fruit embodies the villagers' love for the land and their adherence to tradition." Everyone thought this was a great idea and added details. Lin Yue jotted down everyone's ideas in her notebook, a smile on her face. "We'll print this story on the packaging so that consumers can see it when they buy the product."
In brand building, besides the brand story, trademark design is also crucial. Lin Yue and several young people in the village with artistic skills designed the trademark together. Using the village's name and specialty agricultural products as elements, they revised the design multiple times to create a simple yet meaningful trademark. The trademark features the village's outline, ripe fruit, and silhouettes of villagers at work, symbolizing that the processed agricultural products come from this vibrant and hardworking village.
After finalizing the brand story and trademark, Lin Yue and her team began preparing promotional materials. They took stunning product photos and videos of the production process, and created brochures and posters. The brochures detailed the product ingredients, manufacturing process, brand story, and tasting suggestions, while the posters used eye-catching images and concise text to attract attention.
However, when they took these materials to surrounding towns to promote their products, they encountered many difficulties. At a market in a small town, Lin Yue and A Ming set up their stall, displaying their products and promotional materials. Most passersby only glanced at them briefly, and few stopped to inquire. An older woman walked past the stall, looked at the prices on the poster, and scoffed, "So expensive! What's so special about products from your small village?" Lin Yue quickly stepped forward to explain, "Auntie, our products are all-natural, without any preservatives or colorings, and they're handmade by our villagers. The quality is very good." The woman, however, remained unconvinced. "Who knows if it's true? There are so many things claiming to be natural these days," she said, and walked away.
Lin Yue watched the older woman's departing figure with a sense of frustration, feeling quite disheartened. A-Ming came over and comforted her, "Sister Lin Yue, don't be discouraged. It's always like this at the beginning. We need to find a way to make them believe in our product." Lin Yue nodded. She knew that verbal promotion alone wasn't enough; consumers needed to experience the product's quality firsthand.
Upon returning to the village, Lin Yue and her team decided to hold a tasting event for processed agricultural products, inviting residents from surrounding towns to participate. They set up a venue in the village square, placing tables and chairs and preparing ample processed products for everyone to sample. They also arranged for villagers to demonstrate the production process, allowing consumers to gain a more direct understanding of the product manufacturing techniques.
On the day of the tasting event, many people came. Lin Yue warmly greeted everyone, "Welcome everyone to taste our village's processed agricultural products. These are all made with care by our villagers." She picked up a jar of jam, opened the cap, and handed it to a young lady, "Please try this. This jam is made with fruit grown in our village. The taste is very pure." The lady took a bite, her eyes lighting up, "Mmm, it tastes really good, it tastes like it did when I was a child." Lin Yue smiled and said, "We just wanted to recreate this authentic feeling."
During the tasting, villagers and consumers interacted and exchanged ideas. After tasting the dried fruit, an old man asked curiously, "How is this dried fruit made?" A-Qiang, the villager in charge of the demonstration, smiled and said, "Grandpa, we use the traditional methods in the village to dry it slowly in a naturally ventilated environment. This preserves the fruit's nutrients and flavor." The old man nodded, "I see. You're really dedicated."
Through the tasting event, some consumers gained a new understanding of the village's processed products and purchased a considerable amount on the spot. Others expressed their willingness to help promote the products. Seeing this, Lin Yue felt gratified, thinking, "It seems this experiential promotion is effective."
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