In terms of marketing, although brand awareness has improved, fierce competition remains. Larger food companies in the surrounding area have also begun to focus on the market share of processed goods from the village, launching similar products and using low-price strategies to seize market share. Lin Yue and her marketing team felt immense pressure. At a discussion, everyone's spirits were somewhat low. A-Ming frowned and said, "Sister Lin Yue, those big companies are driving down our prices so much that we don't have a price advantage, and our order volume has recently declined." Lin Yue pondered for a moment and said, "We can't engage in a price war with them. We need to highlight our unique features. Our products are green, natural, and culturally rich. We need to let consumers understand that our value lies not only in price."
Therefore, Lin Yue led her team to adjust their marketing strategy. They strengthened their interaction with consumers, launching an online campaign on social media called "Finding the Purest Jam Flavor," inviting consumers to share their experiences tasting the village's processed products and drawing lucky winners to receive gifts. Simultaneously, they collaborated with food bloggers to release a series of cooking tutorial videos using the village's processed products. These videos went viral online, attracting even more consumer attention.
Throughout this process, Lin Yue also continuously learned and grew. She attended several seminars on the development of the agricultural product processing industry, learning advanced management experience and marketing strategies. At one seminar, an industry expert mentioned, "In the agricultural product processing industry, the core competitiveness of a brand lies in quality and cultural connotation. Only by perfectly combining these two can one remain invincible in the market." Lin Yue was deeply inspired, and she brought these ideas back to her village to share with the villagers.
With the gradual development of the processing industry, the village's economic situation has also undergone significant changes. Villagers' incomes have increased, and their living standards have improved markedly. The village school has received more funding to update its teaching equipment, allowing children to enjoy better educational resources. The village store has also stocked a wider variety of goods, making life more convenient for the villagers.
During the initial stages of the industry's development, the villagers' mindset also changed. From initial doubt and worry, they gradually became confident and determined. Every villager felt proud to be a part of this industry. At a village gathering, everyone sat together, laughing and chatting. One villager raised his glass and said, "Thanks to Lin Yue! If it weren't for her leading us in this agricultural product processing, we wouldn't be living such a good life." Lin Yue smiled and said, "This is the result of everyone's joint efforts. We must continue to work hard to make our industry bigger and stronger."
Night fell, and moonlight bathed the village rooftops like water. Lin Yue walked alone along the village path, listening to the distant roar of machinery from the processing workshop, her heart filled with satisfaction. She knew that the agricultural product processing industry had successfully taken its first step, but there was still a long road ahead. Gazing at the starry sky, she silently made a wish, hoping that this industry would shine as brightly as the stars, bringing more hope and prosperity to the village. In this era full of challenges and opportunities, she would carry the trust and expectations of the villagers, continuing to lead the agricultural product processing industry forward and writing a glorious chapter for this village.
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