"Princess, are you trying to attract the wealthy and powerful ladies who can afford it to spend money here?"
"right."
"But how can we attract people? Clothes are judged by the quality of the fabric and the craftsmanship of the tailor and embroiderer."
Ye Han shook his head when he heard what Shopkeeper Sun said, and continued, "Shopkeeper Sun, none of these can attract this group of customers to buy ready-made clothes.
"Everyone has what we have. Although we claim to have the best tailors and embroiderers on the market, they are only the best. The truly top-tier tailors and embroiderers are not available on the market at all. They are either in the imperial palace or in the homes of various powerful people."
Shopkeeper Sun nodded in agreement. Indeed, no matter how good your embroiderer's and tailoring skills are, they can't compare to those of other people's houses. This is why the fabrics in this shop sell well, but the sales of ready-made clothes are very bleak.
"What does the princess mean?"
“Start with differentiation.”
Ye Han looked at the puzzled Shopkeeper Sun, then stood up and walked to the ready-made clothing section of the shop. He picked up a few pieces of clothing and said, "Shopkeeper Sun, do you find any problems with the styles of these clothes?"
Shopkeeper Sun looked left and right for a long time, and finally said doubtfully, "There's nothing wrong with it. Aren't all clothes like this..."
Shopkeeper Sun froze in the middle of his words. Ye Han looked at the stunned Shopkeeper Sun and smiled, "It seems Shopkeeper Sun has figured it out."
"Princess, do you mean to start with the style of the clothes?"
"Yes, look at these clothes, aren't they all similar? Even if there are slight differences, they are only in color or embroidery, but the style of the clothes remains the same. If our embroiderers and tailors can make them, others can make them too.
Since we can’t gain an absolute advantage in terms of craftsmanship, let’s start with the style of the clothes.”
Ye Han struggled for a while before making this decision, because the style of the clothes he had been wearing had not changed much over the years, and he was afraid that there might be some special regulations that required him to wear them this way.
For this reason, Ye Han even went to talk to Yue Chengyu and asked about his superiors' attitude towards clothing styles.
The answer we found is that the Dai Viet Dynasty never made any explicit or implicit regulations on clothing styles. As for why the styles have always been the same, it may be that everyone is used to it. Over time, it has become a convention, and finally it has become like this, and no one wants to make changes to the style.
What everyone is arguing about is always the fabric and workmanship.
"I understand, Princess."
"Of course, we will continue to recruit outstanding embroiderers and tailors. By the way, you should pay attention to whether there are any tailors and embroiderers with good aesthetic taste, or particularly good eye for color matching.
Please list this for me separately. Besides, since we are going for the high-end route, let’s go all the way high-end, not mass-produced, but customized.”
"Personal customization?" Shopkeeper Sun pondered the word.
"Yes, it is limited edition. Some styles are limited edition, and some styles are only made in one piece. We can't satisfy all customers. We must make customers feel that being able to buy our clothes is a symbol of status and gives them face."
Shopkeeper Sun nodded, then asked his own question, "Princess, what if other stores also follow suit and make our styles?"
"That's a good question. There's nothing we can do. We can only maintain our pace of releasing new styles and quickly connect our ready-to-wear clothing with respectability in the minds of those ladies. We can only retain these customers. There's no other way at the moment."
Ye Han said this helplessly. There was no such thing as intellectual property rights here. Indeed, once a style was released, it would be easy for others to imitate it.
"I think I've covered the key points. Then, please write me a detailed plan. And don't forget what I just said about finding a group of good-looking tailors and embroiderers. This should be done as soon as possible. I'll come to the store the day after tomorrow and meet them."
"Yes, Princess."
"Okay, then, Manager Sun, you go ahead and do your work. I'll be leaving first." After Ye Han explained the general idea and key points, he threw the specific plan to Manager Sun.
Shopkeeper Sun watched Ye Han's departing figure, breathed a sigh of relief, and wiped the nonexistent sweat from his forehead. He thought to himself, "The princess was so kind and gentle the whole time, why does it feel so oppressive? Could it be the aftereffects of the princess's killing a chicken to scare the monkeys last time, or is it because she's been with the prince for too long?"
Finally, he shook his head, threw out the irrelevant things, and began to think of a specific plan without stopping.
As soon as Ye Han got home, he did not sit idle. He immediately went into the study and began to look for pictures and information about Hanfu from ancient times to the present, even those of ethnic minorities.
As Ye Han searched, he silently said to himself, "Sorry, my dear ancestors, I am only borrowing a little from you."
I apologized in my heart, but my hands didn't slow down at all in looking up information.
By the time Zhihua called Ye Han to dinner, he had only finished one-third of the work: the overall rendering, the breakdown diagram, and the textual explanation. He arranged the pages one by one and saved them.
When they arrived at the restaurant, the food was already served. Yue Chengyu was already seated. When he saw Ye Han come out, he poured a bowl of soup and handed it to her.
Ye Han took it and said in a surprised voice, "Oh, today's soup was actually served by our dear prince himself. The value of this bowl of soup must have doubled."
Yue Chengyu looked at the exaggerated Ye Han. Although he had gradually gotten used to Ye Han's temper, he still had not learned how to respond. However, what was better than before was that after confirming the relationship, Yue Chengyu at least would not deal with it coldly.
Instead, he tried to pick up the topic that Ye Han handed over, "How is the princess going to repay you?" This time, the word "princess" was less distant and polite than before, and was full of ridicule and mockery.
Seeing Yue Chengyu actually cooperating with her today, Ye Han instantly became more dramatic. She imitated the delicate and coquettish manner in TV dramas and replied shyly, "Your Majesty, I have no way to repay you for your kindness. I can only pledge my love to you."
When Yue Chengyu heard this, his eyes darkened instantly and he didn't reply for a long time.
Ye Han waited for a long time for Yue Chengyu to respond, and raised his eyes in confusion. As a result, he saw Yue Chengyu's deep eyes. Ye Han naturally understood what was revealed in them.
But just because he understood it, Ye Han was a little embarrassed. He swears to God, he really didn't mean it this time. It was really unintentional.
After being embarrassed for a while, Ye Han decided to explain (defend) himself and said weakly, "Your Majesty, do you believe me when I say I really didn't mean it?"
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