Chapter 127 Opening, Liu Qicheng's Fear
The truck driver left, and Lin Heng turned back to the house, ignoring the crowd outside. Now was not the time for promotion.
Inside the house, everyone rearranged the goods.
"It's getting late, let's go back and do the rest tomorrow."
Lin Heng looked at everyone and said.
"Okay." Father Lin nodded, took another look at the things behind him, still a little worried.
Walking out, Lin Heng saw Xiongba playing with a little white dog. He called out to him, and Xiongba ran back with his tongue hanging out.
"Go home." Lin Heng rubbed his dog's head.
The crowd harnessed the cow tied not far away to the cart, and the whole family sat on the cart and went back.
“Woof woof~~”
Xiongba chased after the ox cart, saying that he wanted to get on too.
"It's good for you to run and exercise." Lin Heng said with a smile.
“Woof woof~~”
Xiongba made a direct sprint and jumped accurately next to Lin Heng. He squatted down at the same height as Lin Heng, sticking out his tongue, looking very proud.
"Silly dog." Lin Heng rubbed its head lovingly.
When they got home, the sky was completely dark, and Xiongba followed Lin Heng's steps happily.
"Dad, listen to a story!"
When Xiaoxia got home, she shook her father's hand and said.
Because Lin Heng was running around these days and had no time to read storybooks to her.
Mom's reading was not coherent, she still preferred Dad's reading.
"I'll read you a story after dinner." Lin Heng said softly, even though he was already tired from the journey.
"I'll go cook."
Xiulan took out a lighter from the cabinet, lit the kerosene lamp, and turned to walk towards the kitchen.
"Just make some sauerkraut soup. I'm a little tired at night." Lin Heng said.
He sat on the chair holding Xiaoxia's hand and really didn't want to move. He was a little tired these days. Riding on this dirt road was like a trampoline and very tiring.
Outside the door, Xiongba and Jinbao were lying on the ground looking at each other. It seemed that they were intimidating each other, but in fact, Xiongba didn't want to pay attention to Jinbao.
After eating a big bowl of soup, he asked Xiulan to clean up the dishes and went to read a story to Xiaoxia to put her to sleep.
Children are not always cute. Sometimes you hope she can fall asleep quickly, but she is full of energy and just won’t sleep.
Lin Heng was helpless, but he couldn't beat or scold her. It wasn't Xiaoxia's fault. He could only patiently read for more than half an hour before she fell asleep.
After his daughter fell asleep, Lin Heng went out to take a quick shower, then came back and fell asleep almost immediately.
Xiulan gently touched Lin Heng's face, straightened the arm that was pressing on him, and then fell asleep.
The next morning, when Lin Heng got up, it was already past eight o'clock.
"I slept for ten hours." Lin Heng was shocked when he looked at the watch.
I sat up from the bed and actually felt a little sleepy.
He put on his clothes and shoes and went out. Xiulan was picking vegetables and his daughter was playing with the rag doll and tumbler he bought for her on the mat.
"Wife, why didn't you call me?" Lin Heng said to his wife.
Xiulan looked at him and said, "Dad and big brother told you to have a good rest. They have already walked down and told you to drive the bullock cart down when you wake up."
"Okay." Lin Heng naturally couldn't say anything. His wife just felt sorry for him.
"Wait, I'll bring you food."
Xiulan wiped her hands, walked into the kitchen and brought him a bowl of rice and two bowls of vegetables, namely, fried sour cowpea with bacon and garlic-flavored loofah.
One is sour and spicy and appetizing, the other is sweet and refreshing. It is a pleasure to eat them with rice.
Although he was a little tired, Lin Heng felt that it was all worth it when he saw the prepared meal.
When Lin Heng sat down to eat, Xiaoxia also ran over to eat, so he had to feed her loofah while he ate.
After dinner, Lin Heng looked at Xiulan and said, "Wife, I won't be back tonight. I'll just rest in town and come back tomorrow afternoon.
After the store opens tomorrow, I won't have to worry about the purchasing station anymore. Take a good rest for a few days and I'll take you two on a picnic."
"Okay, be careful on your road." Xiulan nodded.
Lin Heng coaxed Xiaoxia again, saying that he would bring her shrimp crackers tomorrow, and only then did he manage to get away.
The ox cart was driven slowly towards the town, with the sound of jingling copper bells.
In the past two days, the rice in the town has been harvested, and every household is threshing the rice. The laughter and joy of people in the rice fields drift far away with the wind.
Lin Heng unloaded the wooden cart and tied the big yellow ox under a big tree next to Grandpa Gao's house.
Then he turned around and went to the fields to buy straw to feed the cows.
"Just take as much as you want. No charge. There's plenty of straw." The owner of the field waved his hand and said.
"Thank you." Lin Heng happily took two bundles of straw and threw them to the big yellow cow to eat.
When we walked into the store, Lin's father and eldest brother had already set up the shelves and were putting the goods on display.
"Brother, you are down now, come and see how to put it properly?"
Seeing Lin Heng coming, Lin Yue asked hurriedly.
"Okay." Lin Heng nodded. He had already thought about the layout of the shelves.
The main room in Uncle Lin's house is very big, about eighty or ninety square meters. Half of it is surrounded by walls on three sides, and the other half is connected to the corridor leading to the backyard.
Naturally, the best place to place the shelves is on the side surrounded by walls on three sides. This is how Lin's father and his team had placed them before.
There are shelves inside and a rectangular desk outside, leaving an entrance and exit of more than two meters.
After finishing, Lin Heng looked at the three people and said, "You guys put in the goods, some of each type, and I'll write the labels."
"Okay." Wang Zhou agreed, and the three of them went to the warehouse to move the goods.
Lin Heng writes the unit price according to the price list. The goods he purchases are quite diverse, with all kinds of goods. After selling them for a month or two, he will be able to determine which ones are more popular based on the sales situation.
The selling price is the same as other stores in town, and the overall profit is about 30%.
There is no need to lower the prices of goods, as this will offend other stores.
He does bundled sales. If you sell medicinal herbs and other mountain products from him, you will get a discount, but if you buy them individually, you will get the normal price.
The core of selling goods is not the cheapness, but making people feel that they are getting a good deal. Lin Heng understands this very well.
After the labels are written and pasted on the shelves in batches, the store is ready.
There are all kinds of goods on the shelves, and on the desk are some candies and small toys that would attract children.
The soap made by Xiulan was also brought over and placed on the shelf, selling for fifty cents a piece.
Computers, scales and other things are also ready.
"Do you want to put up the sign?" Father Lin asked Lin Heng.
He saw that Lin Heng had made a very large and conspicuous sign.
"I'll post it tomorrow morning. Dad, you guys take a rest and drink some tea. I'll talk to Wang Zhou about some sales matters." Lin Heng said to his father.
Taking Wang Zhou with him, Lin Heng first taught him how to sell things and keep accounts.
Lin Heng's main goal this time was word of mouth, so some details had to be explained clearly, such as return and exchange issues, discounts for the elderly, and welcoming guests with a smile.
Especially when it comes to discounts for the elderly, even if it’s just a small discount, they will promote it for you.
Many things seem to be loss-making, but in fact they are huge profits.
Another issue is the price of mountain products.
There is a trick to this. The profits of some medicinal materials are not high to begin with, but the prices of those in large quantities cannot be increased too much, or should not increase at all.
For rare items like Ganoderma lucidum, Dendrobium officinale, and ginseng, the purchase price can be raised and the profit can be reduced.
These are not only very eye-catching, but also do not require loss-making.
Lin Heng wrote a booklet for Wang Zhou, teaching him how to deal with competition from peers and the upper limit of the purchase price of various goods.
"Okay, that's all I have to say. Just take your time to learn. Don't worry about not being able to do it. I'll come over to give you guidance during the next few days of the market." Lin Heng said with a smile.
"Brother Lin, you know too much." Wang Zhou said in shock.
He finally understood why Lin Heng had become the boss and he was just an employee.
"I didn't expect there are so many tricks involved in selling something." Father Lin, who was listening in while drinking tea, felt impressed.
Lin Yue also sighed and said, "Yes, the real advantage is that it makes people feel that they have taken advantage of it."
Lin Heng's words really opened the eyes of Lin's father and elder brother. In those days, not to mention the countryside, selling things in the city did not have as many routines as in later generations.
After all, things are easy to sell now.
"I studied it by reading books, and also learned a little from others." Lin Heng said with a smile.
Father Lin sighed and said, “It seems that no business is easy.”
After chatting for a few more sentences, Mr. Lin and his companion saw that there was no work to do and decided to go back.
Lin Heng persuaded: "It's not necessary, you still have to come down tomorrow."
"No, it's not safe to tie the cows on the roadside at night." Father Lin shook his head.
After a pause, he smiled and said, "We are also planning to bring some herbs from our home to sell here so we can make some money from you first."
"My dad and I both thought so, and we'll promote it to you as well." Lin Yue said with a smile.
Hearing this, Lin Heng could only nod: "Okay then."
"You are here alone, we will leave first. Your sister has just finished school, let's go back together." said Lin's father.
"good."
Lin Heng sent them away, then took Wang Zhou to the river to find Grandpa Gao to go fishing.
"Uncle Gao, did you catch any fish?" Lin Heng walked over and asked with a smile.
"Your fishing rod is very useful. I caught a one-pound carp when I first arrived.
Then we encountered a lot of small fish and caught a plate of minnows."
Grandpa Gao said helplessly.
The so-called peach blossom fish is just horse mouth, with a different name.
"Haha, I'll get you some bait for fishing carp someday, to make sure the little fish don't disturb the nest."
Lin Heng said with a smile.
"Okay, I'll wait." Grandpa Gao said, and handed the fishing rod to Lin Heng: "Xiao Lin, you go fishing, I'll take a break."
"Let me try." Lin Heng nodded, took the fishing rod and started trying.
Wang Zhou watched from the side and was somewhat curious about fishing.
After fishing for a while, Lin Heng became impatient. The fish started to make noise before he even threw the bait in. The fish hook was too big and it took several casts to catch a big fish.
"I'll try another place." Lin Heng said helplessly.
"It's all the same." Grandpa Gao said with a smile.
Lin Heng didn't believe it, so he changed three places in a row, but it was the same all the time: there were too many small fish at this moment.
Just as he was about to change to the fourth place, Lin Heng was suddenly stunned. A black figure appeared beside the water plants.
A half-meter-long black fish was lying under a bush of water grass, motionless and as if dead.
Throwing down the fishing rod, Lin Heng found a wooden stick. Just as he was about to take action, the fish disappeared with a splash of water.
"Uncle Gao, there are actually black fish in this place."
Lin Heng was shocked. The black fish he caught weighed at least eight or nine kilograms.
This is great stuff, much more delicious than carp and grass carp.
It would be so delicious to catch one and make some pickled fish. He was drooling just thinking about it.
"There are a lot of black fish in this river, but they are hard to catch and can't be hooked." Grandpa Gao shook his head and said.
"I'll try it someday and make some pickled fish for us to eat." Lin Heng said with a smile.
If I had used a bow and arrow just now, the big black fish would have died. It's a pity that I didn't have the right tool.
Seeing that Lin Heng continued fishing for a while and the number of mosquitoes gradually increased, Grandpa Gao said, "If you can't catch anything, go back. We'll eat the carp and have some wine tonight."
"That's fine, I'll do it." Lin Heng nodded.
After returning to the store, Lin Heng went to cook the fish. He was not in a hurry after killing and marinating the fish.
There was electric light in the town, and everyone ate a little more for dinner.
Grandpa Gao saw many turtledoves picking up rice and eating it in the rice fields, so he set up two traps.
Lin Heng was too lazy to go, so he rested in the store, reading a book and chatting with Wang Zhou.
When the time is almost up, I cook the fish, fry the horse mackerel in oil and braise the carp.
At the dinner table, Grandpa Gao took a bite of the carp and couldn't help but praise: "Lin Heng, your skill in cooking fish is great. The braised carp is delicious. Come and have a drink."
"Haha, thank you for the compliment, uncle." Lin Heng clinked glasses with a smile.
As a fisherman, catching fish is one of the things he is good at.
But he still prefers fried horse mouth, which is fragrant and crispy, and a perfect match with wine.
After a few drinks, Grandpa Gao liked Lin Heng even more, and seemed to treat him as a friend regardless of age.
After dinner, Lin Heng shared a room with Wang Zhou tonight and slept on the floor.
The other rooms were not cleaned up and Lin Heng was too lazy to make any more trouble.
The next morning, the sky was clear. At 6:30, people were setting up stalls everywhere on the streets. Most of them were from Huangtan Town, and a small number were vendors from other towns.
"Son, good luck with your business." Father Lin walked into the house and handed over a red envelope.
"Good luck with your business, brother!" Lin Yue also smiled and took out a red envelope.
"Thank you, Dad and Big Brother." Lin Heng took it with a smile, knowing that they had prepared this for him yesterday.
"We're here to help hang the sign." Father Lin said with a smile.
The signboards have been nailed down and the advertising cloth has been pasted up. Just carry it out and nail it to the wall.
The signboard is two meters long and fifty centimeters wide, with black characters on a red background, and reads "Lin's Purchasing Station, Store."
Lin's father and two others helped to hang the signboard, and Lin Heng wrote the purchase price on another signboard: Musk 15,000 per catty, 50-year-old ginseng 600, Ganoderma lucidum 65 per catty, and Dendrobium officinale 61 catty...
The prices of these precious medicinal herbs are all written on the signboard, which is eye-catching enough.
When more people came at eight o'clock, Lin Heng lit firecrackers and sky rockets. The rumbling sound immediately attracted a large number of people to watch.
"I'm collecting herbs. Musk is 15,000 per pound, and ten-year-old ginseng is 600..."
After the firecrackers stopped, Lin Heng started shouting loudly.
"There's actually a new purchasing station that's opening up, and the prices they're offering are so high!"
"Lingzhi is 65, my god, Liu Qicheng is a stickler for 50 yuan!!"
"Humph, I'll buy it here even if the price is the same. Liu Qicheng always has a stern face, as if someone owes him something."
"That's right. He relied on his only store. Now he finally has another one. I wonder if he will still be sour."
Normally farmers would go to the market to sell things first and then buy things. Lin Heng's lively scene attracted a large number of people to watch and talk about it.
"Is Lingzhi really sixty-five?"
Soon an uncle came over and asked.
"Of course, I'm honest and fair to everyone. And if you sell mountain products here, you can get discounts when you buy goods from the canteen." Lin Heng said with a smile.
"I have half a pound of Ganoderma lucidum here, take a look." The uncle nodded and handed over the bag.
Lin Heng opened it and took a look. There was nothing wrong with the Ganoderma lucidum. He weighed it on the scale and found nothing wrong with it.
"Half a pound of Ganoderma lucidum is thirty-two dollars and fifty cents. Uncle, are you buying anything? If you sell goods from me, you can get a five-cent discount on everything you buy." Lin Heng asked with a smile while giving the change.
"Five cents! Everything?" The uncle was stunned. He was tempted by the discount.
"Yes, today is the opening promotion, each item is discounted by five cents, not a total discount of five cents." Lin Heng said with a smile.
"Then I'll buy two kilograms of salt." The uncle said after looking at the salt on the shelf.
"Okay, a pound of salt is 20 cents, and it's 5 cents cheaper today, so the total is 30 cents." Lin Heng said with a smile.
The uncle counted the money in his hand, paid Lin Heng three cents for the salt, and left with two kilograms of salt.
After someone succeeded in his attempt, the entrance was soon crowded with people selling mountain products.
After selling out, if they hear that there is a discount for buying more, they will at least buy a pound of salt. Some even spend all their money, thinking that if they don’t take advantage of the bargain now, it will be gone by the time it expires.
There were so many people that they couldn't squeeze through at once, and they were so busy that they were exhausted, but they were very happy.
On the other side, Liu Qichen got up at 7:30 in the morning. He held a bowl of rice, opened the door, and waited leisurely for the person selling mountain products to come.
Soon, he heard the sound of firecrackers not far away, but he smiled and said, "It's quite a big deal to open a small shop."
After waiting for a while, he found that no one came to sell things, and he immediately felt that something was wrong.
He didn't know that Lin Heng was in front of the door, pulling everyone who was ready to sell goods into his shop, leaving no one for him.
"Liu Qicheng, why are you still eating here? Someone rented Grandpa Gao's house and opened a purchasing station. The price they offer is much higher than what you offer here." Someone came back after watching the excitement.
"What!!" Liu Qichen stood up and scattered the noodles in his hand.
But he didn't care about that at all, and asked hurriedly: "Isn't he running a small shop? How can it be a purchasing station?"
"How should I know? Go and see for yourself." Some people around felt very happy when they saw Liu Qichen's panicked look.
You are usually so arrogant, but now you are panicking.
Liu Qicheng was really panicked. He threw the bowl on the ground and ran over in a hurry to take a look.
When he came over, he happened to see Lin Heng stopping a customer who was walking towards him. He immediately became furious and asked angrily: "Lin Heng, didn't you say you run a small shop? What are you doing?"
Lin Heng glanced at him, smiled slightly, and spread his hands and said, "What I do is none of your business."
Liu Qicheng: “…”
He clenched his fists and wanted to hit Lin Heng. This damn young boy was so hateful.
"You messed around like this, collecting it but not connecting it with the lower parts. Let me see what you can do." Liu Qicheng said angrily.
"It's none of your business. I don't eat your rice." Lin Heng ignored him, turned around and helped the old woman into the store.
Liu Qicheng felt a little fear as he looked at Lin Heng's back. This man had given him a heavy blow without making any sound. The most terrifying thing was that he had no idea about it before.
His house is more than a hundred meters away from the main street. At the beginning, his was the only purchasing station, so everyone had to come.
Now Lin Heng has opened a similar purchasing station at the entrance of the main street. Even if the price is the same as his, people who sell goods will go to his store.
They are both selling things, so who would walk more if they can walk less? Liu Qicheng has become more and more arrogant over the years, and his reputation has become even worse. A group of people are dissatisfied with him.
He seemed to have seen the end of his business. This young man whom he looked down upon actually defeated him without any fuss.
Liu Qicheng recalled the day when he insulted Lin Heng and he thought Lin Heng smiled and said it was okay. At that time, he thought Lin Heng was a coward who only bullied the weak and feared the strong.
But thinking about it now, he couldn't help but shudder. This young man was so cunning.
I have always kept it in mind, and now it has taught him a profound lesson.
(End of this chapter)
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