Throwing the plan in front of Lin Lu, Song Chen crossed his arms and said proudly, "Wife, please help me take a look and give me some suggestions. I think my plan is pretty good."
Lin Lu flipped open the first page and began to read. The university tycoon was very serious about everything he did. After finishing, he grasped the key words: "I just want to ask you one question: do you want to make money or build a brand? There is a big difference between the two."
Song Chen certainly knew that these two things were different: "Creating a brand and increasing awareness."
Just kidding, he did a lot of research before writing the plan.
Knowing that building a good brand is more promising than building a good product, the influence brought by brand effect is often much greater than that of the product.
Just like when the fruit juice from their factory was accepted by the market, it also boosted the acceptance of beverages.
Sometimes when people buy a product, they also buy the brand behind it.
As long as the positioning is good, Lin Lu feels that there will be no problem. All things are difficult at the beginning. He has already done this much, and the rest will take its course.
Song Chen pointed to the line about target audience in his business plan and said, "And I want to go the mid-to-high-end route, specifically targeting the wealthy and middle-class, and emptying their wallets."
"I think it's well written and very clear, but if you want to go for the mid-to-high-end route, I suggest you hire a professional design company for the store decoration." Because he had no experience in starting a business, all he could give Song Chen was encouragement and a few small suggestions.
Song Chen: "Of course it is. Decoration is the storefront. When buying apples, you should know to pick the ones that look good."
After the plan is written, the action-oriented Boss Song is ready to get started.
The first step is to rent a storefront.
There are many things to consider when it comes to storefronts. You have to consider location, traffic flow, rent and feng shui.
Don't say he is feudal, every businessman believes in this stuff to some extent.
You have to choose an auspicious day to get married.
Anyway, I'll be busy next.
——
Get up early in the morning.
After Li Xianglian finished her breakfast with her eldest grandson, she sat down to watch TV and waited for Lin Lu to wake up.
They have been busy lately and have little time to sleep in.
After breakfast, Song Chen went to find the store, while Lin Lu took Li Xianglian to sign up for a pastry making class.
While shopping before, she saw a dessert training hut.
The location of the cottage is not too remote and it is very close to Linlu's cram school.
There are quite a few apprentices there, including four or five elderly people about the same age as Li Xianglian, and a few young mothers.
The registration fee was 100 yuan, which Lin Lu paid to Li Xianglian readily, and told her to study hard. He would come back after school to pick her up and take them home for dinner.
It doesn’t matter if you don’t learn well, it doesn’t matter what you learn, just don’t make things difficult for yourself.
It was just like sending a child to school, and the older aunts there were amused and said they would help supervise Li Xianglian's studies.
——
Lin Lu also had interview appointments with two people today.
One is a physics teacher who has been engaged in education for 10 years, and the other is a senior student of applied mathematics. Coincidentally, they are both girls.
The older sister refused to say why she chose to quit her stable job at the school to apply for the job with her, and Lin Lu would not force her to answer. After the interview, she felt that it was generally suitable and made an appointment for her to come for a trial class when school started.
Because Lin Lu had not started recruiting students yet, she could go there directly if she found other jobs. Lin Lu did not sign a formal contract with her.
This senior girl is dressed very coolly, with pink permed hair, big black glasses, and a super short suspender skirt. She is completely different from the stereotypical image of a good student.
After her introduction, Lin Lu also learned that she was Song Jiajia's senior who studied the same major in the same school.
My grades are also good, with scores of 90+ in every subject, and I have participated in many competitions.
Lin Lu was curious. Such an outstanding person should have been assigned to a school long ago.
Another rebel?
Lin Lu asked again, "Can I ask why you chose me instead of joining the school?"
The girl had only chatted with Lin Lu for about half an hour, but she was already calling Lin Lu "Sister Lu" in a familiar way.
She has a very similar personality to Han Jialan.
"Sister Lu, if I enter the school like this, do you think the dean will arrest the students first or me first?"
Lin Lu couldn't imagine this was the reason, and just thinking about that scene made him want to laugh.
The girl added, "I love freedom the most. This major wasn't my favorite to begin with, but I was forced into it by my parents. Now that I'm about to graduate, I have the right to choose my future career."
The reason I came to Linlu was the freedom, but the most important thing was the higher salary.
She doesn't have to worry about anything, just attend her two or three classes, and do whatever she wants in the rest of the time. The money she earns is enough to cover her living expenses and she can save a lot, which is exactly what she expected.
Lin Lu praised: "Very cool!"
The girl was stunned. Few people would think that she was cool like this and that girls should not look like girls.
I couldn't help but talk to Lin Lu for a few more words, and finally asked Lin Lu: "Sister Lu, have you ever done anything rebellious?"
Lin Lu thought for a moment and asked, "Does it count if I enrolled in a university thousands of kilometers away from home without telling my parents?"
The girl gave Lin Lu a thumbs-up, feeling sorry for not meeting her earlier: "Cool! Sis, you did something I couldn't! From now on, let's call each other sisters. I'll call you Sister Lu, and you can call me Xiao Di or Xiao Su."
The girl's name is Li Sudi.
Lin Lu: "Okay, I'll contact you once I've recruited enough students to come and give you a trial class."
That’s all for today. This sister is really good at chatting.
Li Sudi: "Sister, why didn't I see the name of our cram school written on the door when I came in? Have you not chosen one yet, or have you not thought about it? I think names are very important in all walks of life. Remember to choose a resounding name."
Lin Lu thought her suggestion was good and nodded, accepting it. "Okay, I'll go back and think about it carefully."
Li Sudi carried her schoolbag and said, "You can call me anytime if you need help. I'm waiting for your call about the trial class."
Lin Lu felt that this person was born to be a teacher. He was really good at chatting and very outgoing.
"Sure, see you then!"
"Okay, I wish you good luck in recruiting."
——
After closing the door, Lin Lu went back to the pastry shop to pick up Li Xianglian and go home together.
Li Xianglian is very active in learning here. She listens carefully to the teacher in class and is willing to work hard in practice.
After two classes, I learned how to make osmanthus cake and picked up a piece for Lin Lu to try.
I eagerly await Lin Lu's comments: "How does it taste?"
Lin Lu praised it very much: "Sweet but not greasy, refreshing and delicious."
Li Xianglian was satisfied and proud, thinking that she was the genius.
Since the apprentices could take away the food they made, she packed up all the leftovers and went back to give them to Song Chen and his son to try.
Not knowing how Song Chen was doing, Lin Lu called him on the way.
"Are you done? Do you want to go home for lunch?"
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