Lei Jin's laughter was very low and joyful, and his expression was also full of satisfaction and ambiguity, as if a man had gained unspeakable happiness in some way. Lin Dan couldn't help thinking in the wrong way, and felt a little uncomfortable for a moment, but quickly adjusted himself and said seriously: "Boss Lei, although I am not a member of the planning department, I have a few immature ideas about publicity and would like to discuss them with you."
Lei Jin quickly put away the tenderness in his eyes and eyebrows, and said seriously: "Bring the plan here, I'll take a look first."
Lin Dan handed the folder over. After Lei Jin opened it, he did not forget to instruct Ming Guanghan to take out the cake from the refrigerator, "... and make Miss Lin a cup of coffee. No need to add the seasoning for Miss Lin. Bring it out and let her make it herself."
Mingguang thought with a chill in his heart: What mixing ingredients? I have never heard of the president adding mixing ingredients to his coffee before. Doesn’t he always drink black coffee? Besides, are there any of those things in the office? Where can I find Lin Dan without you?
However, when he opened the lockers and refrigerator, he found that there were not only many exquisite small cakes, but also a tray with small jars of condensed sweet milk, peanut butter, butter, salt, lemon, cardamom and other things.
"These things can also be used as coffee mixing?" Ming Guanghan was surprised. However, there was indeed a small piece of paper on the tray with the words "coffee mixing" written on it. Judging from the flamboyant handwriting, it was undoubtedly written by the president himself.
"He actually still has the leisure to deal with these things? Has this workaholic changed his nature?" Ming Guanghan's mind was full of absurdity, but he didn't have time to think about it. He threw the note into the trash can, brewed a pot of black coffee, put it on the tray and took it out.
The rich aroma of coffee and the sweet smell of pastries filled the entire office, cheering Lin Dan up. She glanced at Lei Jin and saw that he was concentrating on reading the business plan and couldn't pay attention to her for a while. Then she picked up a spoon and scooped a small piece of cake to taste, poured peanut butter into the coffee, squeezed a small piece of lemon, sprinkled a little salt, and stirred evenly.
Ming Guanghan originally thought that these weird things would definitely confuse Lin Dan, but he didn't expect that she actually put them into the coffee and drank it with relish. He was a little stunned.
"Can you drink coffee like this?" he couldn't help but ask.
"Of course," Lin Dan glanced at Lei Jin, then lowered his voice: "Who said that you have to add sugar cubes and milk to coffee? Peanut butter mixed with coffee can produce a very strong nutty and creamy flavor. Lemon juice and salt can remove bitterness and increase sweetness. The sweetness produced after mixing with coffee is very pure and long-lasting, which is different from the industrial sweetness produced by adding sugar directly. In short, the sweetness produced by the flavor enhancement effect of other ingredients is a sweetness with soul, do you understand?"
When it comes to food, Lin Dan's silent and cold personality naturally collapses, and he becomes talkative and even a little literary. She has always been very attentive to cooking.
Ming Guanghan didn’t understand what kind of sweetness had a soul, but this didn’t prevent him from discovering Lin Dan’s unusual side. She seemed to have a special pursuit of gourmet food. When she was holding various bottles and jars to flavor a cup of coffee, her posture was surprisingly elegant and professional, as if she was not a designer but a gourmet. What's even more weird is why the president would prepare these things in advance? Could it be that he knew about Lin Dan's little hobby? But they don’t have any contact in private!
The more Ming Guanghan thought about it, the more confused he became, so he nodded and said he understood, then returned to his seat and began to handle official business.
Lin Dan took a sip of coffee, her distinct black and white peach blossom eyes narrowed slightly, and her expression was full of enjoyment. Recently, she has developed a strong interest in Western desserts and drinks. She spent some money to buy online tutorials from famous Italian chefs. She studies at home in her free time every day and enjoys her life very much. Brewing coffee was the course she had focused on learning in the past two days. Unexpectedly, Mr. Lei seemed to be a gourmet and the ingredients he prepared were even richer than she had imagined.
With the company of pastries and coffee, time passed quickly. When Lin Dan put down the spoon and wiped her mouth with a tissue, Lei Jin also put down the folder and asked, "I'll call the director of the planning department up so we can discuss this together?"
"Okay." Lin Dan nodded happily.
The director of the planning department came up soon, and Lei Jin handed him the plan. Lin Dan explained slowly: "In simple terms, my publicity strategy can be summarized in three keywords - massive investment, multi-channel promotion, and key promotion. We must make our products well-known in the shortest possible time. Massive investment and multi-channel promotion mean that soft and hard advertisements are deployed at the same time. We can do TV advertisements, online advertisements, social media advertisements, etc., from point to surface, and quickly stir up the heat. I hope Minister Qi will take a serious look at the key promotion part. Recently, there is a variety show called "How Idols Are Made" that is recruiting investors. Its content is very suitable for promoting our brand. Just think about it, a group of young and beautiful rising stars wearing the clothes we designed and singing and dancing on the stage, which can almost immediately make the audience get our fashion and quickly promote the R&R brand into the public eye."
Director Qi of the Planning Department had a different opinion: "We can ask the most popular celebrities to advertise for us. Why take the risk of sponsoring a variety show that we don't know if it will be popular? Ms. Lin, please forgive me for being blunt. You are a designer. You should leave the promotion work to more professionals."
Lin Dan nodded and said, "Sorry, I stepped in, but I saw the potential of this show and I think it will be popular, so I boldly proposed this idea. There is a concept that attracts me the most, that is, it introduces ordinary audiences into the review mechanism, allowing them to decide the future of these tomorrow's stars and let them cultivate the groups they think have potential. In other words, this is a training variety show that completely realizes the illusion of idols of all fans. Its market is huge, the audience is broad, and the commercial value is unlimited. I made an assessment of it and think that the probability of it becoming popular is more than 85%."
Lin Dan pointed to the last page and said, "Mr. Qi, you can take a look at the evaluation data I gave."
Minister Qi glanced at it casually and chuckled, "Ms. Lin, you are not a professional, and it is hard for me to believe the data you gave. Your plan is too risky and it is very likely to cause the company to lose tens of millions. With this money, we can invite any kind of traffic star. Mr. Lei, don't you agree?" He turned to look at Lei Jin.
Lei Jin did not refute Minister Qi's words in person, and said thoughtfully: "I need to think about it again. Leave the plan with me first, you can go down."
Minister Qi was sure that President Lei would never take risks with tens of millions of dollars, so he smiled, agreed, and left.
Lei Jin looked at Lin Dan and said bluntly: "If I invest in this show, I will ask you to go to the TV station to contact them. You will be responsible for the costumes and styling of all the contestants. Do you have the confidence to do it well?"
Lin Dan was refreshed and nodded without hesitation: "I can! Mr. Lei, please rest assured that I will never joke about my work. If I can't do it, I won't bring it up."
In other words, as long as it is a plan she proposes, she has the ability to realize it 100%? The tone was quite loud, causing Ming Guanghan to glance at her in surprise several times. He had never expected that she would be like this. However, she and Mr. Lei are very similar in some aspects. They are both workaholics and are extremely confident in their abilities. To put it bluntly, they are proud and conceited.
These two people are simply gender-bending copies of each other. If Mr. Lei were to choose, he would definitely take a fancy to this project, because the greater the risk, the greater the return. In this case, the plan that Minister Qi has worked hard to plan for several months is likely to be rejected. Thinking of this, Ming Guanghan couldn't help shaking his head. Lei Jin took the initiative to extend his hand: "Okay, you go back and prepare. I will finalize the investment in this variety show tomorrow morning." Sponsorship and investment are different concepts, and the costs are completely different. If sponsored, R&R cannot lead the recording of the variety show. At most, it can get a naming right. However, investment can allow the company to participate to the greatest extent, and even set up a separate clothing show session. This is very beneficial to Lin Dan's plan. Of course, the investment is not as simple as tens of millions.
Even though Lin Dan was a man of action, he had to admire Lei Jin's superb efficiency and generous investment. Once he made up his mind, he would do things to perfection and was not afraid of losing money at all, as if everything was under his control.
Lin Dan was touched and couldn't help but say, "Thank you, Mr. Lei. You are the most perfect leader I have ever met. It is a pleasure to work with you."
Lei Jin was stunned. When he came back to his senses, Lin Dan had withdrawn his hand and said respectfully, "Then I will go down first."
Lei Jin couldn't stop laughing, packed a piece of cake himself, and was about to send her downstairs, but he saw Ding Ning rushing in and said bluntly: "Boss Lei, I am still the director of the design and development department, right?"
"You are." Lei Jin concealed the tenderness and smile in his eyes and returned to his usual cold appearance.
"Well, then, I should be fully responsible for the design and development work this time, right?"
"Of course." Lei Jin nodded decisively. Firstly, Ding Ning does have the authority; secondly, Lin Dan is about to take over the costume design work for a variety show, and she is too busy.
"Okay, your words are enough." Ding Ning glanced at Lin Dan and hurried to take the elevator.
Lin Dan guessed that he would trip her up, but was not too worried. She took the box of pastries, politely said goodbye to Mr. Lei, and when she left the office, she happened to meet her senior Rong Zhixun and a vice president of Taobao coming out of the elevator carrying briefcases.
"Junior, I'll treat you to lunch after get off work." Rong Zhixun's smile was quite high-spirited, and his eyes lit up when he saw Lin Dan.
He naturally knew how such a great opportunity came about, so how could he forget to thank the heroes behind the scenes?
"Okay, senior, see you later." Lin Dan nodded in agreement, and under the introduction of Rong Zhixun, he greeted the vice president and exchanged business cards.
Lei Jin, who was sitting in the office, suddenly looked gloomy.
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