Since the establishment of R&R, Lei Jin has been suppressing the issue of physical stores. In other words, for such a large clothing brand, except for the flagship store on Taobao, there is actually no physical store for consumers to patronize. This sales model is undoubtedly subversive, so much so that many shareholders have complained about it.
Only Lin Dan voted in favor because she knew how vital online shopping was. Although it was only in the development stage now, it would become more and more mature as time went by, and one day it would become an unshakable giant. By then, the development space of physical stores will be persecutorily squeezed. However, Lei Jin's strategy of developing online stores first and then developing physical stores after the brand's fame and reputation have been deeply rooted in the minds of consumers is the safest.
He is a far-sighted businessman. No wonder he dared to invest in China with his own money when his family members were hesitant. In fact, he also knew that R&R's life or death had become an indicator for the family to examine his ability. If he succeeded, he would completely take charge of the Lei Group. If he failed, he would lose his position as heir.
It was a big gamble, but he always believed he could win, and he did.
Half a month before Double Eleven, R&R's online flagship store officially opened and started pre-sales of new products. However, this brand has already become popular through intensive publicity and the popularity of variety shows. Less than half an hour after the pre-sale started, all the stock of the new products was sold out, scaring the administrator to the point of almost screaming. She quickly posted pictures of the second batch of new products on the website, which were also sold out again.
Lin Dan's strategy of multiple styles, less inventory and fast sales has shown unprecedented advantages at this moment, greatly satisfying the huge consumer group and stimulating their desire to consume.
Consumers who came to shop were initially disappointed when they saw that their favorite clothes were sold out. However, they soon discovered that – hey, there were even more new products in the online store, with a variety of styles, fashionable designs, and exquisite details. They were more beautiful than the previous batch, and there was very little stock. If they didn’t grab them now, they would be gone. So why hesitate? The prices are so affordable anyway, so hurry up and buy them! After making their purchase, the consumers looked back and found that the new clothes were also very beautiful. They couldn’t help but pick out a few and place orders together. As a result, one order after another was piled up, and the total amount reached an astronomical figure.
Three batches of new products were released on the pre-sale day, with a total of more than 60 styles. In addition, accessories such as shoes, hats, scarves, backpacks, etc. were also sold out. This is because these clothes have appeared on "Idol Master" and are the hottest outfits at the moment. If you don't buy them, you will be out.
As of 6:30 p.m., the administrator, with the cooperation of Taobao's big data department, compiled the pre-sale data and hurriedly sent it to the top floor.
At the same time, the company's major shareholders were waiting in the conference room, ready to accept the recent work results. Whether the pre-sale can be successful is a key step that determines whether R&R can survive in China. As the saying goes, a mission is preceded by failure. If the pre-sale fails, the operation of the physical store will also lose its bright prospects.
The clock on the wall pointed to the end of get off work time. More than a dozen major shareholders and company executives seemed calm on the surface, but in fact they were anxious and restless. They don't have the courage like Lei Jin, who can remain calm even when the sky is falling, nor do they have his character, who dares to gamble their entire fortune.
Yes, everyone knows that R&R has emptied Lei Jin's family assets. Billions of billions of office buildings, billions of huge factories, hundreds of millions of online investments and various costs, coupled with overwhelming publicity and hype, he has very little money left and owes a huge foreign debt. If R&R sinks, he will also be destroyed.
But at this moment, he was calmer than anyone else, and even had the leisure to take out a box of dried fish to amuse Designer Lin's cat.
Yes, Lin Dan was also invited to the top floor to witness this moment that was unclear whether it was victory or failure.
"Are you nervous?" Lei Jin smiled and leaned close to Lin Dan's ear.
"I'm not nervous. I'm here to enjoy my success." Lin Dan shook his head lightly, speaking in a casual tone.
Lei Jin was instantly amused by her, "My mentality is the same as yours." As he spoke, he adjusted his silver-gray silk tie and straightened the decorative handkerchief in his pocket. These were all made for him by Lin Dan herself. Although they were compensation, he regarded them as gifts and had to wear them to work more than ten days a month.
While the two were talking, a shareholder could no longer remain impatient and asked in a deep voice: "The results haven't been counted out yet? How about sending someone to urge them to do it?" R&R released new products so quickly that even consumers were dazzled, let alone bystanders. When a new product is sold out, the administrator will immediately release another new product. It is impossible to estimate sales just by visual observation, so these shareholders do not keep an eye on the situation of the online store all the time.
At this moment, the administrator came in with a pile of folders, panting and saying, "Boss Lei, the pre-sale amount is out."
Lei Jin nodded calmly. Lin Dan held the little boss in his arms and gently caressed him. He was not in a hurry. However, other shareholders and senior executives could no longer sit still. They asked almost in unison, "How much?"
The administrator swallowed and said in a dry voice: "6.7 billion."
"How many?"
"6.7 billion!"
There was silence in the conference room. 6.7 billion, this astronomical figure kept beating on their nerves, leaving them speechless for a long time. To put it bluntly, even if you're selling drugs, you probably won't make money this fast! This is only the first day of pre-sale. You should know that in the next half month, R&R will release a batch of new products every four days, and the popular variety show "Idol Live" will also broadcast the penultimate episode and the finals. This is the time when popularity and clicks are the highest, and the advertising effect brought about will also be multiplied.
All this indicates that in the next ten days or so, R&R's pre-sales will not only not be lower than today's figure, but may also continue to rise. In other words, the company has exceeded the original production target for the year on the first day alone! What kind of sales miracle is this?
Everyone was silent for a long time, so long that the sunlight outside the window was tinged with a bit of night color, before some people slowly clapped and laughed loudly.
"The company is stable!"
"Boss Lei, you are still the most courageous one!"
"Designer Lin deserves great credit!"
"Do you have any red wine? Open a few bottles to celebrate!"
Everyone immediately became noisy, and every face was filled with intense joy.
"Don't be too busy celebrating yet. There are still many problems to be solved later. The pre-sale results are very good, and I am very pleased. However, in order to ensure the brand's reputation, we must also pay close attention to the delivery process. As long as customers want to return the goods, no matter what the reason, we will return them immediately. We must ensure speed. It is difficult to create a brand, but it is easy to destroy a brand. Any small thing may subvert the foundation we have laid now. Do you remember this?"
The company's top executives nodded frequently and then assigned new tasks to their respective subordinates.
After the meeting, Lei Jin grabbed Lin Dan's wrist and whispered, "Shall we have dinner together to celebrate?"
"No, Mr. Lei, I just want to go home and have a good rest. A new round of design work is about to begin, and I need to conserve my energy. I hope you can understand."
Lei Jin could certainly understand, because the production model proposed by Lin Dan could only operate properly by tapping the potential of designers to the maximum extent. Releasing a batch of new products every week means that designers have to design new products every day, almost working around the clock.
Looking at Lin Dan's tired eyes, the joy in Lei Jin's heart suddenly disappeared. Ever since he was old enough to understand, he knew what kind of responsibilities he shouldered, so he was not interested in anything except doing business and making money. But now, for the first time in his life, he suddenly realized that making money was not that important. What was more important was life, or the person who existed in his life and attracted him all the time.
She is the most important, and her joys and sorrows will become his joys and sorrows.
"No dinner, I'll take you home to rest." Lei Jin immediately picked up the car keys and reminded him, "Don't think about work tonight. When you get home, watch TV and play with your phone and then rest. After Double Eleven is over, I'll give you a long vacation."
Lin Dan shook his head and said, "I'm afraid not. After Double Eleven, there's Double Twelve. It's already the end of the year anyway, so why not wait until the Spring Festival to rest."
This was the first time Lei Jin met someone who loved work more than he did. He felt a little annoyed, a little amused, but mostly heartbroken. It was the first time that he realized that workaholics were so annoying, and he couldn't help but persuade them: "You should take a break when you need to, don't force yourself. After Double Eleven is over, the company will pay for the entire design department to go on vacation, is that okay?"
"How many days of vacation?" Lin Dan stroked the little boss's head while walking towards the elevator.
Lei Jin followed her closely and asked, "Seven days, is that enough?"
"Seven days is more than enough," Lin Dan pressed the down button and promised after entering the elevator, "I will have everyone work overtime to finish the missing design drafts, and it will not delay the normal operation of the company."
The elevator door closed. Lei Jin took a deep breath towards the smooth metal surface, then shook his head and smiled bitterly. Lin Dan has to work overtime to finish his manuscript before taking a vacation. He is treating himself like a robot. Normally, a boss should be happy to have such a worry-free subordinate, but Lei Jin wanted to tie Lin Dan up at home and let her rest peacefully for a few days.
How could he have thought that she was a person who loved to take shortcuts? If she loves to take shortcuts, will there still be people in the world who work hard? Now he would rather she take a shortcut, which would fulfill his wish. Thinking of this, Lei Jin could only sigh deeply.
At the same time, Lin Dan brought the folder back to the design and development department. Everyone looked up when they heard the footsteps, and every face was filled with anticipation and nervousness. Li Tiantian anxiously asked, "Sister Lin, has the pre-sale amount met the company's expectations? Has our performance satisfied the boss?"
"6.7 billion, one day today." Lin Dan spread the folder on the table and said slowly: "No need to work overtime today, everyone go back and rest early."
"How much?" Li Tiantian scratched her ear.
Lin Dan stuffed the folder into her arms and chuckled, "Read it yourself."
Everyone gathered around and when they saw the red number clearly, they immediately screamed in ecstasy.
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