Chapter 172 Even if you have money, you can’t do whatever you want
The New Year hadn't even arrived yet, but he still had roadshows in three cities on New Year's Eve.
Ye Mengyu really admires those seniors who travel to seven or eight cities a day. They are really working hard.
It took a full ten days, starting with various interviews and roadshows three days before the release, and ending with the Spring Festival period.
It can be said that hard work pays off, and the quality of the movie is indeed good. It barely made over 100 million in the first three days, and was outperformed by the other two movies, which reaped 300 to 400 million at the box office a day.
Three days later, the box office started to reverse, and then it increased a little every day, with more prime time slots, and more screenings on the second day. Then the box office took 150 million, 200 million, 300 million, and 300 million on the last day.
The box office revenue for the entire period was a little over 10 billion.
"We can definitely make money. Online opinion is already building. We can easily sell 100 million yuan on weekdays, and over 200 million on weekends. We'll break even on 2 billion, and we'll be profitable from then on. The box office forecast is already over 250 million yuan, and we're a major shareholder, so we can definitely make another 200 to 300 million yuan. A 50% return on investment is already very good."
Sister Luan was particularly satisfied with this result.
A blockbuster film with a 500 million yuan investment spent an extra 200 million yuan on marketing before its release due to the Black Water Army incident. It is impossible to make a lot of money with a small investment.
A normal company cannot expect to maintain a get-rich-quick model that exceeds normal data. A 30% profit is already a very successful investment.
A profit margin of fifty is already a huge profit.
"This kind of money is really hard to make... Selling this movie is more tiring than broadcasting three TV series. It still doesn't make as much money as three TV series."
The film industry is indeed not a place for ordinary people to stay.
Sister Luan disagreed, "That's different. Our TV series only make money later. We couldn't sign a profit-sharing agreement for the first series, and we only made tens of millions on an investment of 500 million. It was only after the first series became a hit that the copyright fees became much higher, and we could participate in the profit-sharing, and that's when we started making big profits."
Moreover, the most profitable thing is that we have brought up our own artists. The money-making point is no longer concentrated on you alone, but on many other things. That's why it has grown.
How much manpower and material resources do we spend and how much hard work do we put in every year to earn hundreds of millions?
But if you make a movie, just a simple movie, and it does well at the box office, you can easily make hundreds of millions."
Otherwise, why are so many people making movies?
Is it really for art?
Artists also need to eat.
Without box office, artists’ films cannot make money. Without financial investment, films cannot be made and art cannot be pursued.
"But it's not that easy to get box office success. Look at how difficult it is for us to make this movie. It's hard to shoot, hard to produce, and even harder to schedule. Other people's movies are of very good quality, so how can we guarantee that every one of ours will be as good? Even gods run out of ideas, and if a movie flops, we'll have to pay for it."
There are 1,800 movies released every year, but only a few of them have box office revenues exceeding 1 billion yuan. Those with box office revenues exceeding 500 million yuan are considered box office hits.
Only one in a hundred can make it out.
There are not just one or two people who have a large amount of traffic and work hard for low pay to squeeze into the film industry, but only make 30 or 20 million yuan after the release of their films.
Traffic is useful in the television industry, but in the film industry where real money is required, no one can use it. What matters is quality.
"That depends on how it's filmed and who's doing it. To be frank, if it's just about making money, like writing online novels and filming them according to the formula of a cool novel, if the screenwriter and director can guarantee the quality, the chances of making money are pretty good."
"If you want to shoot it this way, you have to find a new director and a new screenwriter. Established screenwriters and directors all have artistic aspirations and their own perspectives to express, so they won't shoot it this way. Anyone with any dignity won't be completely driven by money. Look at those big directors. They all want to maintain their status and still want box office success, but they're forced by capital to bring in influential people, princesses, and princes, which is why they end up with fragmented films and ultimately gain nothing."
If they were willing to put aside their pride and make purely commercial blockbusters, they would definitely crush the newcomers.
I personally feel that in the current film market, new directors can emerge, especially those from other fields, sell high box office and make a lot of money.
It is because they know better what the audience wants to see, and they don’t have any pretense to maintain. Everything follows the traffic and everything serves the box office.
It will be easier to come out.
Of course, this is just my personal opinion..."
There are some so-called genius directors who are devoted to art. Everyone admits that they are talented and they have won many awards, but they just have no box office success. What can be done?
No matter how much money you offer, they just won't make commercial films.
He would rather rely on his fame to make money to support his family by shooting commercials and promotional films than compromise.
Occasionally, a big director is persuaded to make a commercial film, but the film fails miserably.
On the contrary, he is a cross-border actor who became a director after becoming an actor. He doesn't have any high standards or artistic goals to pursue. He just wants to make a movie that he wants to watch and act in.
Instead it worked.
Aren’t there many big stars who directed one or two movies as a hobby, and they were very successful, but they didn’t continue to shoot more.
Just finish filming what you want to see and act out, and don't film until you have new desires to express yourself.
There are also directors who take the purely commercial film route. Every film they make is a hit, and the lowest box office is over ten billion. They don't lose money on their investments. When they visit the set and give a few instructions, the clips they shoot are praised the most by the audience.
Is it because of the high artistic level?
Is there any remarkable connotation?
no.
Someone has mastered the traffic password and captured the hearts of the audience.
"I agree. So, we have to find good screenwriters and directors who are still struggling to survive.
Besides, I think you have good vision, and if you personally handle the script, your success rate will be very high."
Ye Mengyu participated in the writing of several dramas produced by the company.
This is known to everyone in the company.
Even for period dramas that she did not act in, she participated in the entire script writing process.
"No, no, no, sister, you think too highly of me. My full participation actually has a very simple role, which is to ensure that the plot is not watered down and that the screenwriter has no ulterior motives. This is the same as why I don't want other investors. I don't want resourceful people to add scenes and ruin the rhythm of the whole show. If the filming is normal, there will be a limit."
After all, her career has just started. If she doesn't participate herself and doesn't invest money, no one can guarantee that there will be no one with the resources to squeeze in.
Just like now, every movie produced by Mengzhu Entertainment is a hit. As long as a project is established, all kinds of people rush in. The backgrounds of some people are beyond imagination.
The same goes for investment. Since she is in the circle, she cannot completely escape the social relationships in the circle. For example, a large cinema capital, knowing that she was going to shoot "The Splendid Family", directly approached her and told her that it wanted to take up half of the investment, no matter how much it was, with no upper limit.
They also said that if they can cooperate on this movie, they can also cooperate on subsequent movies and the screening schedule can be guaranteed.
What can she do?
Are you brave enough to fight against capital?
Should I use my own money? Or should I let my second sister or Jiang Fanyu buy out others?
That's bullshit.
If she takes over all the cinema chains and has the final say, she won’t have to suffer any bullying?
You don’t have to suffer the annoyance of the film schedule, but you will soon become a New Year pig and be slaughtered for meat.
Just cooperate. It would be great if we can get the greatest say within the framework of cooperation.
Continue read on readnovelmtl.com
