Wine shop opening
November 3rd is an auspicious day for moving into a new house, setting up a bed, opening a business, and getting married.
The opening day of the wine shop was set for this day, an auspicious day that Granny Cui had specially consulted to calculate.
Fu Zhi Qiao arrived early to oversee the opening ceremony.
For a shop to leave a lasting impression on its customers, it must have its own unique style. Stepping inside, the entire interior is designed in a modern style. Right at the entrance is the checkout counter, behind which is a whole wall of cabinets filled with wine jars.
A window was opened in the originally closed wall, making the whole hall spacious and bright. A long row of tables in the hall is for guests to taste wine. The tables and chairs are all carved from the finest pear wood. From the large tables, chairs and cabinets to the small ornaments and decorations, everything is exquisite and luxurious.
A large calligraphy scroll bearing the inscription "Enjoy life while you can" hangs in the center of the wall. The characters are vigorous, powerful, and visually striking.
Outside the shop, a red silk cloth hangs on the plaque.
A crowd of onlookers had already gathered outside the wine shop, and just as everyone's curiosity was getting itchy, the wine shop's door opened.
The auspicious time has arrived, and a gong sounds.
The staff lit the firecrackers, and after the crackling sounds, the unveiling ceremony officially began.
Fu Zhi Qiao attended as the young mistress of the house. She no longer wore men's clothing but made a formal appearance as a woman. She wore a phoenix tail dress with a floral pattern, the skirt layered and overlapping, making her extremely eye-catching in the crowd.
With a whoosh, she ripped the red silk cloth off the signboard, revealing the gleaming gold characters "Taibai Wine Shop" underneath.
Old Gao and Defu, along with the shop's employees, led the cheers.
With the signboard unveiled and the wine flag raised, the Taibai Wine Shop, which the people of Qingzhou had been looking forward to for months, finally opened for business!
Old Gao, dressed in new clothes, stood at the door and greeted the customers: "Taibai Wine Shop is opening today. Thank you all for coming to support us!"
Although Gao Family Wine Shop was renamed Taibai Wine Shop, Old Man Gao was still working in the shop. The surrounding neighbors thought it was still his shop. Seeing that he was in high spirits and was completely different from when he was in debt and sold the shop, they all came to congratulate him.
Some people were curious about how Old Gao's brewing skills had improved so rapidly. "Master Gao, did you really brew this wine?" As soon as the question left their mouths, they were immediately cut off by the person next to them. "What nonsense are you talking about, kid? If it wasn't Master Gao who brewed it, then who did?"
"The Gao family's luck has really turned around. It looks like they're going to make a fortune. Why don't I have such good relatives?"
Old Gao smiled but did not explain. Fu Zhi Qiao had already given instructions. In order to reduce unnecessary trouble, he would still appear to be the owner of the wine shop, while she would use the identity of the young master. This way, it would not attract attention.
As soon as the wine shop doors opened, the shop assistants began busily greeting customers.
After so much publicity, Taibai wine has become quite famous in Qingzhou City. In addition to the local people who came to watch, there were also many people sent by wealthy and powerful people.
With limited stock of wine, Fu Zhiqiao had already informed the shop assistants that, apart from those who had made reservations, everyone else would only be sold one jar.
A notice was posted at the entrance of the liquor store: "Taibai liquor is made with a secret method and is extremely precious due to its complex process. In order to allow more people to buy it, each person is limited to one jar per day."
Although the exorbitant price of ten taels of silver deterred many people, long queues still formed to buy the wine. Qingzhou is close to the capital, and the cost of living here is naturally higher than in other places.
Wine is a consumable product, and the shop supplies a fixed amount each day. If it's sold out on the same day, you have to wait until the next day to keep the market in a semi-saturated state.
Sure enough, once the news came out that each person could only buy one jar, the queue grew even longer.
Old Gao was puzzled. The more people bought the wine, the more they would earn, so why bother with this ridiculous purchase limit? Wouldn't it be a good thing if they bought more wine?
Standing upstairs, Fu Zhiqiao watched the people queuing to buy wine and was in a great mood. She explained to him, "Master Gao, in the entire Qingzhou City, and even the entire Great Wei, only we can brew wine. It is precisely because of its uniqueness and scarcity that so many people are so eager to buy it."
This is a capitalist's "hunger marketing" tactic!
"If everyone could afford to drink, how would that demonstrate the superiority of the wealthy? They're not just drinking alcohol; they're drinking status, position, and dignity!"
Fu Zhiqiao is targeting the high-end market.
Wealthy merchants and tycoons are particular about their reputation and style in all aspects of life, including clothing, food, housing, and transportation, so they naturally want to distinguish themselves from ordinary people.
This price is not a problem at all for the wealthy merchants and tycoons in the city. The more precious and difficult to buy Taibai liquor is, the more it reflects their status.
Old Gao seemed to understand but not quite. He hadn't reached the level of the wealthy, so he naturally didn't understand their thoughts. He just felt that his master, despite his young age, was truly remarkable for his ability to accurately grasp people's hearts!
*
The opening notice for Taibai Wine Shop had already been sent to customers who had made reservations.
Fu Zhiqiao also received some replies.
Not far away, a slightly plump middle-aged man wearing a long robe embroidered with dark patterns was getting off a carriage. He was immediately surprised when he saw the huge crowd: "Why are there so many people?"
At this moment, a crowd of people, including those queuing up and those watching the excitement, gathered at the entrance of the liquor store, while a group of employees dressed in white shirts and black pants were maintaining order.
Judging from the clothes of these people in line, most of them are servants or guards. That makes sense, since people of status wouldn't come in line themselves.
Two signs stand at the entrance of the liquor store, one indicating the purchase channel and the other the reservation channel.
Clearly, the reservation lane is exclusively for guests who have made reservations.
The middle-aged man stood in the cold wind for a while, and his servant, seeing that no one came to greet him, muttered a few complaints: "Manager, this Taibai Wine Shop is really neglecting us." The owner of the Taibai Wine Shop had personally written a letter to invite the manager to come, but when they arrived, they found no one to greet them.
This man was none other than Manager Wang of Deyun Restaurant. He had ordered twenty jars of wine three months ago. After receiving Fu Zhiqiao's invitation, he and two waiters couldn't wait to take the wine back. However, he didn't expect so many people to be queuing up, which was quite unexpected!
He silenced the servant's complaints with a look, took a receipt, straightened his sleeves, and headed straight for the reserved passage.
After verifying his identity with the receipt, the clerk led him into the store.
Shopkeeper Wang nodded; not having to queue was certainly the best option.
The queue was three or four meters away from the entrance. The people in line looked at Manager Wang with envy in their eyes. Manager Wang maintained a calm and composed expression, but he was secretly overjoyed.
He secretly praised the owner of the Taibai wine shop for being good at his job.
What's this called?
That's called saving face!
That's called showing off!
Some people were envious, while others were annoyed. When they saw someone overtake them, the people who had been waiting in line looked unhappy and whispered among themselves, trying to guess who he was.
Manager Wang was always on display at Baiweilou Restaurant, and soon people recognized him.
He was just a small shopkeeper, not some high-ranking official. Some people knew this and immediately started shouting.
"What's going on? I've been waiting in line for so long, why should he go in first?" A tall, thin young man was the first to express his dissatisfaction.
"This is not fair, it's not fair."
"Yes, it's unfair."
A commotion arose in the crowd...
"Everyone, please don't rush, please calm down, let's do it one by one in order."
A middle-aged man in a blue long gown pointed at the entrance and questioned, "How come he could get in without queuing?"
Seeing this, Defu quickly came over and pointed to the reservation sign to explain, "This customer has made a reservation at our store and used the VIP lane. If you have made a reservation, you can also skip the queue to enter the store." He explained in a kind tone and asked the waiter to bring some hot tea so that the people in line could quench their thirst and warm up.
Seeing his sincere attitude and considerate hospitality, the middle-aged man's tense expression immediately eased.
The shopkeeper came out to apologize, and I drank their tea, so my dissatisfaction gradually subsided.
Upstairs, Fu Zhiqiao saw that Defu had arranged everything in an orderly manner, and a smile appeared on her lips. It was worth all the time she had spent training him. After these months of training, Defu had become capable of handling things on his own.
Inside the wine shop.
A table about three meters wide was designed to resemble a bar counter.
The waiter led him to the table and guided him to a seat. Manager Wang had arrived early and used the fast track with his deposit receipt, so he was the first to enter the store.
Standing behind the counter, Song Dali quickly took down a jar of wine, picked up a white jade cup, and poured the clear wine into it.
In an instant, a rich aroma of wine filled the air.
Manager Wang slowly picked up the wine cup, but did not taste it immediately. He carefully observed the wine in the cup. The wine was clear and transparent, without any impurities, which made the white jade cup even more crystal clear.
Seeing the astonished look on his face, Song Dali smiled and said, "Sir, this is Taibai wine. It is quite strong, so please enjoy it slowly."
Fierce? How fierce can it be?
Manager Wang didn't take it seriously. He had managed Baiweilou for over thirty years and had drunk countless bottles of wine. He was quite knowledgeable about wine and just thought the waiter was talking nonsense in front of him.
The rich aroma of the wine had already whetted his appetite, and ignoring Song Dali's warning, he tilted his head back and drank the entire glass of wine.
"puff!"
The strong liquor went down his throat, and he suddenly spat out half of it. Manager Wang was clearly choked badly and looked quite disheveled.
Is this wine or fire?
Hearing the waiter's words of advice, his face flushed red, and he awkwardly tried to cover it up, "Hehe, this Taibai wine is indeed very special!"
Song Dali: ...
Song Dali was already used to this. He took a handkerchief to wipe his face and poured him another cup of tea.
Manager Wang straightened his clothes and quietly looked around. He was relieved to see that everyone looked intoxicated after drinking and that no one had noticed his embarrassment.
Before he could even taste the wine, it was almost empty. Manager Wang started plotting something, giving Song Dali a wink to pour him more wine. When he saw that Song Dali had poured too little, he even offered to pour him more.
"Fill it up, fill it up, hey, that's it!"
Manager Wang picked up his wine glass again, his face crinkling with laughter. Having learned his lesson, he dared not drink it all in one gulp, and instead slowly sipped the wine.
Spicy, sour, sweet, fragrant... the wine is refreshing and irresistible, an experience he had never had before.
This Taibai wine is truly extraordinary!
The charcoal fire inside the tavern was warm, and he broke out in a light sweat on the back of his neck. After finishing his drink, he waited a while before speaking, exclaiming, "Good wine! Truly good wine!"
He arrived late at night, and Master Jiang happened to be sitting next to him. Upon hearing this, his curiosity was piqued, and he instructed Song Dali to quickly serve the wine.
Manager Wang recognized Master Jiang, a regular customer of their Baiwei Restaurant. Seeing that the reputation of Taibai Wine had attracted the attention of wealthy people in Qingzhou, Manager Wang felt that his decision to buy the wine was absolutely correct.
If this Taibai wine were introduced to Baiweilou, it would surely boost his business to new heights.
Master Jiang shared the same thought. Seeing that the Taibai wine had attracted the manager of Baiweilou, he also showed a hint of impatience on his face.
The two exchanged a glance, and upon seeing the wine glasses in each other's hands, they both smiled, everything understood without a word.
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