Chapter 15 "Marrying a 90s Girlfriend"
Miao Shuangshuang remained silent for a long while before finding her voice and mechanically asking, "Why did you report the Lu family..."
Ye Xiqing tilted her head: "Isn't this normal? Two tigers cannot share one mountain. Even if he were fine, I would not let him go, let alone the fact that he took the initiative to hit me."
"Since that's the case, I'm prepared to be beaten. I just don't know if he can handle the consequences of my retaliation."
Miao Shuangshuang: ...
What I thought was a bond of rebirth turned out to be a dirty business war...
After realizing it was just a misunderstanding, Miao Shuangshuang gradually regained her senses. Only then did she realize that although the Lu family had indeed fallen just like in her previous life, there were some differences in the details.
In the previous life, the Lu family didn't collapse because of exposure by the Consumer Association; they actually drank themselves to death.
More than one person died. It was hailed as the "biggest fake liquor case since the founding of the People's Republic of China," and it even made it onto the legal news channel. It was because of this that the Lu family was completely brought down and there was no way to save them.
After realizing that the Lu family's downfall was indeed due to Ye Xiqing's "report," Miao Shuangshuang suddenly didn't know what to say.
Her success in reporting this matter may be in line with the "natural order" of this world, but it is still very unexpected that she would report it!
That was her spineless cousin who let her beat and scold her when they were little; that was her virtuous wife and loving mother who, even if she had become the wife of the richest man in her previous life, would only have been a silent, decorative vase.
Miao Shuangshuang always felt that even if the world were to end, Ye Xiqing would be a saint who would give up her chance to escape to others.
She only found out now.
They're not sheep at all, they're jackals...
As if she were seeing Ye Xiqing all over again, Miao Shuangshuang stared at her in silence for a long time.
"How can you be so sure your report will be successful? The Lu family is so powerful, most people don't think they can bring him down just by reporting him, right?"
Ye Xiqing smiled: "That's why I didn't report him locally. Even if he has a lot of power, can he extend his reach to other places? Besides—"
Ye Xiqing pointed to the television that was broadcasting local news.
Miao Shuangshuang never liked watching local news because she felt it was impressive that someone could talk for thirty minutes straight, repeating the same thing from beginning to end. After listening to it once, she couldn't extract any useful information from it.
I wonder who the geniuses are watching this stuff, but judging from the current situation, Ye Xiqing seems to be enjoying it quite a bit.
How could one not be motivated? Know yourself and know your enemy, and you will never be defeated.
To outsiders, these people are just a bunch of boring heads, but to the owners of all the local businesses, they are their bosses who decide everything for them.
This group of people is about to be replaced.
...
When such a major problem occurs at Lujia Winery, the first to suffer are the county officials.
He is not only directly responsible, but also the fact that the Lu family's problems have not been investigated over the years, making it difficult to say that he is clean.
Now that the Lu family is doomed, his fate is near too. Not long after, the county welcomed a new leader.
The new person in charge is named Meng Changli. The fact that she was sent here is not because she is highly valued or because her abilities are trusted.
The problem here is very acute, and someone needs to handle the pressure.
Moreover, this county is purely agricultural, and its economy is entirely driven by the Lu family's winery. If the Lu family is ruined, even if the county survives this calamity, it will be destroyed. Those who are truly valued will not be sent here.
Meng Changli wasn't stupid; she knew why she had been sent there.
But opportunities and challenges coexist. As long as there is a chance, there is a possibility of turning things around. She still wants to sort out this mess.
It was at this moment that someone knocked on her office door.
Meng Changli had just taken office when someone approached her, casually asking, "Who are you?"
The visitor was a very young woman, brimming with youthful energy. She was carrying a folder and spoke with a smile:
"Hello, I am Ye Xiqing, the person in charge of Qingqing Winery. You may not know Qingqing Winery, but if you have seen the CCTV program about 'fake real wine' and 'real fake wine,' then you should have some impression of me."
"With such a big incident involving Lu Family Winery these past few days, I know you're very busy, so I'll just take up a little of your time to talk about our Qingqing Winery."
Meng Changli looked at the person who came and listened to her story, then gradually sat up straight.
She suddenly realized that the turning point she needed might be coming right now...
...
After the food safety issues at Lujia Winery were exposed, their advertisements were naturally withdrawn. Just then, a new advertisement appeared out of nowhere, featuring the popular star Miao Shuangshuang.
In that advertisement, Miao Shuangshuang played a modern woman wearing a coat, wandering aimlessly in a snowy landscape.
According to her memory flashbacks, she seemed to have made some serious mistake, and she was completely overwhelmed.
As she stepped into the phone booth and reached for the phone, her gaze was suddenly drawn to a bottle of liquor radiating a warm glow.
The woman picked up the bottle of wine and drank a glass.
After finishing the drink, the oppressive background and cold color scheme gradually disappeared.
The woman seemed to have found the courage to start over. She put down the phone, ran back the way she came, and prepared to start all over again.
The end credits also featured the tagline: "More important than admitting mistakes is the courage to start over."
The commercial became an instant hit as soon as it aired, thanks to its beautiful visuals, engaging storytelling, satisfying ending, and the captivating performance of popular star Miao Shuangshuang.
After watching the ad, viewers started asking questions: Which company is the "Qingqing Wine" in the advertisement?
...
This brilliant commercial was used not only on television but also at formal meetings.
At the meeting, Meng Changli, the new head of the county, delivered a passionate speech.
"The actions of Lujia Winery are chilling, heartbreaking, and utterly abhorrent. They not only lack the sense of responsibility that food companies should have, placing the safety of consumers below money, but they have also ruined the reputation of the wine-producing region, which has been renowned for over a century."
"I believe that severe penalties should be imposed on Lujiajiu to serve as a warning to all food companies."
"As for other wineries, we can't let one bad apple spoil the whole bunch."
"During my recent visits, I discovered companies like the Lu family, which are morally corrupt, as well as companies like the one in the video, which are conscientious."
"Qingqing Winery, featured in the video, had always insisted on using grains for brewing before the problems were exposed. Therefore, all of Qingqing Winery's wines underwent quality inspection during CCTV's sudden large-scale inspection."
"My view is that companies that behave badly should be punished, while those that stay true to their principles should also be given a chance."
"To quote from the video—more important than admitting mistakes is the courage to start over!"
As soon as he finished speaking, the whole room erupted in applause. After so many days of meetings, they had finally come up with a solution!
Replacing the already discredited Lu Family Winery with the newly emerging Qingqing Winery, regardless of whether this method is effective or not, at least offers a glimmer of hope.
With the higher-ups' attitude in mind, Lu's distributors began to soften their stance.
If we're talking about who was most affected by the problems with Lujiajiu, it's definitely these distributors.
They're stuck in the middle; they can't sell, and they can't get a refund.
The Lu family is wealthy and powerful; they'll be dead for a long time, but they're eager to see their money.
Just when I was getting anxious, "Qingqing Winery" suddenly appeared out of nowhere.
Being able to hire a popular celebrity as a spokesperson shows considerable strength, and judging from the higher-ups' intentions, they are also going to support her.
The worst thing in doing business is not actually losing money, but having no hope that is obvious to the naked eye, and living as if waiting to die.
The strong emergence of Qingqing Winery gave everyone a boost of confidence. As a result, the distributors who had only heard the name of the winery when Aunt Cai came to visit and did not take it seriously at all changed their attitude and came to the factory to negotiate contracts.
Is Qingqing Winery really that "powerful"?
Serena, whose wages haven't been settled yet, has something to say.
Although Serena's name is Serena, she is not a foreigner, but a law-abiding Chinese. She chose this name because she had just returned from studying abroad and wanted to have a foreign name to add some prestige.
When Ye Xiqing was looking for someone to design the wine bottle logo, she immediately took a liking to her. Why? Because her studio had just been established and she wanted a cheaper option.
Although she values design, she doesn't believe that big companies are necessarily better at design; small companies might just put in more effort.
Of course, she really didn't have any money.
Sure enough, Serena had just opened her business and didn't want to give up on this order. Although her studio didn't have anyone who had specifically studied bottle design and logo design, they still learned as they went and put in a lot of effort to finish it.
This deal went very well, and with that precedent, Ye Xiqing started talking to her about advertising.
No problem, Serena's advertising design company mainly does this, but how much are you going to offer?
When money is mentioned, Ye Xiqing's expertise comes to the fore.
She started by talking about the opportunities brought about by the collapse of the Lu family, then moved on to the prospects of her own company, then to the influence of Miao Shuangshuang, and finally to the prospects of Serena's company.
The core message is: you may not have money now, but you will in the future! Opportunity is more important than money!
Serena: ...
She really wanted to hit someone, but at this moment, the advantage of finding a small company became apparent: they really needed an opportunity to quickly gain fame!
Regardless of whether Ye Xiqing's vision for the future of her company is just wishful thinking, she really did manage to get Miao Shuangshuang to film it!
With their company's strength, they would never be able to design an advertisement for a female star of Miao Shuangshuang's caliber. So even if it's not broadcast, keeping one as a sample for investment promotion is worthwhile!
And just like that, Ye Xiqing got something for nothing and conned out an advertisement.
This advertisement wasn't actually broadcast during prime time or on major channels; it was just aired on television channels without much fanfare, yet it had a huge impact.
Miao Shuangshuang's fans all got to know her through TV dramas. People who frequently watch TV drama channels almost all know her, which attracted the first wave of attention.
With this attention, people will become curious about what Qingqing Winery does, and combined with that interview, a second wave of attention will follow.
With these two decent starting points, she could impress the new leader.
With the support of the leadership, the Lu family will be ruined, and the original distributors, who are anxiously seeking answers, will be in a perfect cycle.
Ye Xiqing loves reading. In the past, all her reading was for the purpose of preparing for the college entrance examination. Now that she has come to another world, she has the leisure to read some useless "miscellaneous books".
She particularly liked a description in one of the books: a running enterprise is like a rolling wheel; once it starts turning, the details become insignificant.
So no matter how poorly constructed the loop is, once it starts spinning, nobody cares about the details.
Miao Shuangshuang looked at Ye Xiqing, her feelings mixed: "You're quite capable."
Ye Xiqing immediately replied modestly, "No, no, Shuangshuang, you are the most important link in the whole thing. Without your star power, none of the links could be accomplished."
Miao Shuangshuang gave a soft hum.
Just when she thought everything was over, Ye Xiqing suddenly spoke up: "But I find it strange that I did hide some things from you regarding the Lu family. You're so smart, it's not surprising that you figured it out."
"But Shuangshuang, why were you so agitated after you found out that I was the one who reported the Lu family?"
"You were so scary back then, I almost thought I had done something to wrong you. Now that everything is over, can you tell me why?"
Miao Shuangshuang: ...
A mouth that's idle and useless can be used to eat, why... why... why are there so many whys!
Continue read on readnovelmtl.com
