"Warm Light in the Palm" - Who Will Redeem the Entertainment Godmother (Seventeen...)
Summer vacation has arrived again, students are on holiday, and traffic is at its peak.
The internet releases countless new things every day, but because people only pay attention to what they like to see, they are not necessarily sensitive to external stimuli.
Cheng Yanxi's fans were very excited. Their idol had a new drama, a big production with a leading male role, which meant that their idol was being accepted by the mainstream. Everyone was working hard to promote the new drama.
There are many dramas competing at the same time, including both new and established stars, as well as talented actors. Cheng's fans are eyeing other dramas with covetous intent, while other dramas are also eager to try and reach the top. Everyone is ready to fight, and the atmosphere is full of tension.
However, even with such a tense atmosphere, it doesn't stop fans from watching videos, since they are different entertainment modes and don't interfere with each other.
These days, fewer people watch TV dramas; short videos are becoming increasingly popular.
During the peak summer travel season, media outlets resort to all sorts of tricks to create buzz.
Among them, "59-point CaiCai" was the most dedicated. As a blogger who failed a course, she actually put forward the banner of "Welcome everyone to visit my graduation project".
This surprised not only fans but also casual observers: Did the blogger quit?
How could a PhD student who failed all his courses still graduate? Does he want to be executed?
But "Ji Academy" actually released a graduation video featuring celebrities wearing full headgear. To the accompaniment of sentimental music, everyone reminisced about the past, gave their graduation speeches, and received their graduation certificates, which was very touching.
They were trying their best to be emotional inside, while the audience outside was laughing their heads off. Everyone has a bright future, hahaha!
A bunch of masquerade-wearing monsters, after their madness, finally started taking graduation photos.
Blogger Cai Cai sat in the very center, leading an all-star lineup, holding up a sign to the audience outside the screen—
Tune in to the children's channel tonight at 7 PM for Cai Cai's graduation masterpiece, "Ouyang Tu and the Moon Shadow Girl," which has already broken the 1% viewership mark and featured the entire cast!
The fans' words are usually quite sharp, which is reassuring.
"It generated zero attraction."
"When I heard that the blogger was going to show his face, I was so scared that I turned my phone screen upside down to look at it, afraid of increasing the blogger's traffic."
"No, it's a children's channel, and it's even broadcast on satellite TV! I suggest a thorough investigation; there must be some shady dealings involved."
"I'm going to give the blogger a bad review because I'm afraid the blogger will graduate and then be released to harm the public."
There are still more good people than bad in the world!
...
The audience cultivated by the "Hand Girl" is a group of people who are sarcastic and full of jokes, and they are more like haters than haters.
But the reason we say it's similar, rather than exactly like, is that there's definitely still love involved. Even if the blogger frequently poops randomly, they'll still taste the saltiness, since they were initially attracted by the poop-smelling videos.
The summer season is the best time for TV dramas, with several top-tier and A-level dramas all vying for viewership. Ordinary dramas simply don't dare to air, and the few that do air are fighting tooth and nail.
Although Cheng Yanxi's fans keep praising his dramas, they are actually quite anxious inside.
The entertainment industry is called entertainment because it can only be profitable if it can entertain the audience. Cheng Yanxi's latest project is a rather profound one; critical acclaim doesn't guarantee box office success, and it might not even be critically acclaimed...
Sometimes I'm really curious about who makes those shows that are obviously not watched by anyone.
Everyone else has had their fill of art, but their fans are living in fear, having to boost views, promote the show, book out entire venues, and then have to take the blame and get scolded whenever something goes wrong.
Fans can be quite wronged sometimes, but luckily, the big fans were quick to notice the emotions of the fan group and comforted the fans.
My brother took on this role for the sake of pursuing better art, which is much better than other stars who are stuck in the same place. We are the ones who understand him the most in this world. If even we don't support him, who will?
The fans were immediately moved. Yes, if even they didn't support him, who else would?
It's good that fans understand their idols, but they should also trust their own judgment sometimes. After the show aired, the response was really poor…
This is terrible. With top-tier fans, there are bound to be top-tier haters. Fans from other groups across the entertainment industry are getting excited, coming from all over to watch the drama unfold and kick someone when they're down.
Cheng's fans are furious. They're frantically working on data while forcing themselves to find the show's strengths. They're editing videos, promoting it, trying to pique the interest of casual viewers, and then compiling spreadsheets to praise it from every angle.
But the passersby were not fooled; instead, they found something interesting in their screenshots: "Wait, what kind of drama is 'Ouyang Tu and the Moon Shadow Girl'? I've never even heard of it. How come it's ranked so high? It's about to surpass Cheng Yanxi's drama."
"It's a comedy series made by an internet celebrity named Cai Cai. It's pretty good, I'm watching it."
"Let me take a look. Sun Manli? Sun Manli is the lead actress? When did she film this? There's been no publicity at all."
"Yes, yes, my older sister did some promotion, but she's really too obscure, nobody cares. If you're interested, you can check it out. It's on the children's channel, and it's actually a children's drama for kids."
"No, what happened to Sun Manli? Has she already reached the point of filming children's dramas? Hahaha!"
"I'm fed up with this. I get criticized no matter what I film. I might as well just film whatever I want."
...
It was actually a very normal conversation, it's just that the occasion was a bit inappropriate.
Cheng Yanxi's new drama flopped, and Cheng's fans were furious but had nowhere to vent their anger. They were afraid of ruining the drama by making a scene during its broadcast. But when they saw this comment, they instantly understood the situation.
No wonder there were so many negative comments; it turns out there were trolls stirring up trouble. Who was behind it? Now they're finally being exposed!
In fact, they may not be unaware that several groups are secretly stirring things up, but Cheng's fans and Sun's fans are the original enemies, harboring the most hatred, and they tend to pick on the weakest.
Sun Manli has such a terrible reputation. The public's dislike for her far exceeds their mockery of a flop. It would be better to direct the criticism at her.
Having seized the opportunity, Cheng Fen immediately became full of martial spirit and launched an attack on Sun Manli.
But why do people say that popular people shouldn't easily attack those who aren't popular? In this era where traffic is everything, attacking someone is considered charity.
Qiu Yi looked at the marketing manager who had been with her for many years in the business: "Isn't there any more respectable marketing approach?"
Lu Lu looked at her: "Yes, boss, could you give me some more money?"
Qiu Yi immediately retracted her previous statement: "That's good, that's good, let's do it that way."
Originally, the promotion on the Tekki account was limited to the account's regular fans, but now that the lead actress has been attacked by top-tier fans, the battlefield has immediately expanded.
You can only pick on the weakest one if you know when to do it. If you're the one being squeezed, and you try to squeeze someone else, then you'll have to see who the audience actually wants to squeeze.
Sun Manli had been pinched for years, and even the people who liked pinching her had had enough. This was Cheng Yanxi's first time.
Cheng's fans were powerful. At first, everyone remained silent and watched from the sidelines, but as soon as a loophole appeared, they would instantly turn against him.
When the data center updated the data the next day, Cheng's fans saw that the ratings for "Ouyang Tu and the Moon Shadow Girl" had surpassed those of Cheng Yanxi's drama, even they thought: It's over.
Sure enough, the onlookers were initially just watching the show, but when they saw "Moonlight Girl" make a comeback, they were immediately amused: No way, you really can't even beat a children's play!
The broken window theory means that even if you reveal the slightest flaw, you will be attacked by the masses. This could be Sun Manli, or it could be Cheng Yanxi.
Cheng Yanxi's rival, just like during the Spring Festival, fiercely intercepted top-tier actors in an S-level drama, only to have it overtaken by a little-known children's channel drama in a ratings reversal – a truly laughable situation.
As more and more people come to enjoy the joke, it's inevitable that some will wonder: What is "Ouyang Tu and the Moon Shadow Girl" about?
Only now has the promotion of "Ouyang Tu and the Moon Shadow Girl" started to pick up the pace. The celebratory post from the production team's official account, "Breaking 1 rating and showing their face, welcome to check it out," immediately went viral and became a trending topic.
It was supposed to be a photo of the main cast and crew, but it was actually a wrap-up photo of the entire production team. Sun Manli was also in the picture, sitting side by side with Qiu Tianyi in the middle, the two of them making a V sign on their left and right.
This picture is amazing! A group of spirited girls and aunties are smiling freely at the screen, accompanied by a blog post and a victory sign. It looks just like the MVP award screen in a game.
Those who clicked in just to watch the drama were shocked by the picture, which led to fans quickly taking over the top spots.
"It's not Cai Cai! Cai Cai! Is it really you?! Is this the Cai Cai I know?!"
When the promotional period arrived, all the necessary publicity came together, including publicity about the director, and people responded immediately.
"Don't think that Cai Cai is really bad just because she makes herself look bad. She is a legendary senior in our X-Media Directing Department who has been awarded the best for four consecutive years. You may have seen many of her award-winning short films."
"No, what did she film when she first debuted?"
"You said you're a newcomer, so making people laugh takes skill. You can't achieve that effect by just shooting randomly. Actually, you can see her skill in her early parody videos."
"Holy crap, after all this time, the clown is actually myself?"
"Haha, if you ask around on X, you'll definitely know her name. Even if you don't know her, you'll know her teacher. Her teacher is Director Song Qinsong. Everyone has heard of Director Song, right?"
As soon as he finished speaking, not only were the people in the world stunned, but even the system was stunned. Did Ye Xiqing have a hidden plot during the acceleration period?
It was already shocking enough that she became an internet celebrity during her four years of university, but how did she actually learn something?
Otherwise, if you want to coast through life, there are plenty of other places to coast, why go to X?
Enroll in a crash course; you don't need to learn film history or anything like that, and you'll be ready to learn much faster.
Prestigious universities have their advantages, the most important of which is networking.
This world is a society based on personal connections, and the entertainment industry is one that demands the most connections. Qiu Tianyi has no connections at all, so how could she dare to venture into it?
University professors represent the most prestigious connections in any industry that ordinary people can access. That's why Qiu Tianyi was willing to give up the traditional route of studying humanities and apply to X Communication University; she didn't want to take a detour.
During her undergraduate studies, Qiu Yi not only ran that social media account, but also cultivated relationships with her professors.
Song Qinsong was the one who recruited her in the first place. What does that mean? It means they were destined to be together.
In this vast sea of people, out of so many, how did you choose her? And you still dare to say it's not meant to be!
Qiu Yi can be incredibly outgoing at times, but some teachers really appreciate students who are more proactive.
Song Qinsong not only supervised Qiu Tianyi's undergraduate studies, but will also continue to supervise her master's and doctoral studies. He can be said to be a 24K pure direct descendant, which is also the reason why Qiu Tianyi chose to film children's dramas.
The standards for purchasing children's dramas are different from those for regular dramas. When purchasing dramas from outside sources, we need to consider not only the content but also the overall strength of the production company, including its ability to promote and distribute the content.
Children's plays have a fixed audience and don't need much marketing, so they tend to focus more on the play itself. Qiu Yi's background as a graduate of a prestigious university and her mentorship of renowned teachers also helps her sell her plays.
Because of these factors, the drama "Ouyang Tu and the Moon Shadow Girl" was sold for 500,000 yuan per episode. They only filmed 30 episodes in total, and after deducting taxes, they barely broke even, which can be considered a waste of money.
But guess what? This is actually a TV series broadcast on a major network!
Children's channels don't need to attract traffic, but the newly established 6+6 does.
Let the storm of public opinion rage on; they want to join this game of fame and fortune too.
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