Chapter 116 You can’t have fun without catching a horse, right? Come on
Jia Wenyan's words were like a sharp spike that pierced straight through the creativity of "Black Heart Cotton Animation Studio".
She admitted that when she first saw the topic of the script, all kinds of possibilities did appear in her mind.
"Da Ji", to be honest, just the mention of these two words has given Jia Wenyan all kinds of fantasies.
How can Daji become the protagonist?
What kind of image does Daji want to convey?
Although she had no specific idea of how to present the theme, she was certain of one thing from beginning to end.
That is, any adaptation must never touch the essence of a character.
You can use the shallow description of words to make the characters that were originally just the product of a few strokes become richer and more three-dimensional.
But this is by no means a reason for the adapter to make magical changes or even subvert the image of the original work.
For example, Nezha has never been a good boy in the eyes of the public.
It is true that Nezha is righteous, but that is no excuse for his naughty behavior.
Nezha has always been a naughty child.
The same goes for Su Daji, although Jia Wenyan can also understand that the other party was moved by the fact that Su Daji gave up her life nine times just to be with King Zhou.
But everything has two sides, people can praise Su Daji's loyalty to King Zhou, but at the same time it also means that she is blaspheming her own work.
The order given to her by the goddess Nuwa was to accelerate the demise of the Shang Dynasty.
Under this premise, Daji's early operations can indeed be said to have advanced her mission very well. But in the later stage, when she chose to help King Zhou protect Shangchao, she had already given up her mission in disguise.
To put it nicely, this situation is about doing everything for love. To put it bluntly, it is about being in love and destroying the world.
Although she was consistent in her attitude towards love, she actually stabbed everyone in the back.
To Xiqi, she was a "stumbling block" on the road to attacking King Zhou; to Nuwa, she was a traitor who turned against them and sabotaged the plan; even towards King Zhou, she had deceived and persecuted many of his good ministers.
These are all processes that Su Daji has to deal with. To put it bluntly, apart from love, Daji's image has no positive feedback.
This is an even more exaggerated setting than Lu Bu's three-surname servant.
Don't forget that they are making an animated movie, not a TV series.
Although Jia Wenyan does not think that animation is something only children watch.
But the reality is that the audience of every animated film is children.
She chose this topic as her first release largely because she was looking forward to what the other party would do to avoid the issues of love-brain and palace fighting in front of the audience.
But the reality is, if they really take love as the main theme, with such a production direction, not to mention the market and review, even many of their peers are unlikely to expect this work to go online.
The more Jia Wenyan thought about it, the more troublesome it seemed. She hoped that someone could make this theme, which was obviously unique at first glance, more interesting.
But the reality is that they have to consider the possible impact after the broadcast.
This black-hearted cotton studio does lack some practical experience.
In the video examples uploaded by Jia Wenyan and others, they showed the emotional changes of King Zhou and Daji very well.
From the nine-tailed fox secretly in love with King Zhou, the emperor of mankind, to Su Daji taking on a human form because of a mission from Nuwa, Su Daji perfectly completed the emotional progression between her and King Zhou.
They handle emotions very well. Although the style of the story is a bit absurd like the old-fashioned domineering stories, it makes people want to continue reading.
This is the reason why they were selected, but they don’t seem to have figured out how to find a platform that can support this part of brilliant emotions.
As a nine-tailed fox demon, Su Daji, because she had a crush on King Zhou, volunteered to take on the task of getting close to King Zhou from Nuwa.
She keeps wandering between becoming an immortal and falling in love. This tangle is the best part of Black Heart Cotton Studio, but it is not enough.
Although they have their own highlights in picture production and emotional delivery, as animation workers, they do touch upon many issues that animators should not easily touch upon.
That is whether this character is qualified to be the protagonist in the movie story.
Their ideas were good, but the subject was clearly beyond their capabilities.
They created a fire, but had no container to hold it.
Although they are "smart" and put the most attractive things in front, it also means that they are incomplete in their work and overall planning.
Jia Wenyan: "I suggest you revise this theme. Although we are not opposed to the depiction of villains as protagonists, from the perspective of the market, this is indeed a problem that mainstream audiences cannot accept for the time being."
Zhen Shuwang: "Yes, this is also the question I have been thinking about. However, I think if you really want to challenge this difficult plan, you can actually start with "Su Daji". Note that I am talking about Su Daji, who was possessed by Daji and took over her body, and is truly a human being."
Zhen Shuwang Wenyan looked at the report in Jia Wenyan's hand and said, "Unlike other monsters in the Fengshen series, Su Daji is a fox spirit that possesses a human being."
"Her character is essentially half human, half fox."
"So if you want to use her as the protagonist, you can try to substitute the real "Miss Su" from the original novel."
"But how to choose and how to present it is ultimately up to you."
Jia Wenyan: "Okay, next one."
When Jia Wenyan heard this, she quickly turned the topic to another movie. At this moment, she gradually relaxed.
She actually doesn't want to judge these animators as an outsider.
Although her work content does involve a lot of IP-related things, and even now these professionals are fighting for the IP in their hands.
But from a practitioner's perspective, Jia Wenyan has never been very interested in most art judges.
Because in her eyes, when evaluating literature and art, or more specifically, entertainment works, the most important criterion has never been professionalism, but what the general public thinks.
Especially in the field of film, the market will respond to all questions.
She didn't think her preferences could represent everyone's, and therefore, ever since she agreed to come here, she had not wanted to comment too much on the works of the interviewees.
Because in her opinion, since these creators have brought their own works, just choose the one that can be most recognized and convinced by all colleagues on the scene.
As a member of the audience she could speak freely, but at the moment she was a judge.
The audience can point out problems, but if the judges want to convince the audience, they must propose corresponding solutions when they point out problems, otherwise everything is empty talk.
Therefore, at the beginning, Jia Wenyan was actually just planning to be a mascot. But Zhen Shuwang directly stopped her from thinking this way.
"The IP is in your hands. If you think it's not good, just point it out. As for the technical issues, I will be responsible for helping you."
"You raise questions and I provide solutions"
This was a situation Jia Wenyan had never experienced before.
She can pick out any problem, but he will figure out how to solve it.
She originally thought Zhen Shuwang said this just to make her relax, but in subsequent meetings, when she witnessed one Killing Part after another used as an example in the stage presentations of one production company after another.
She began to realize that Zhen Shuwang was not exaggerating.
And the most important thing is that the way of explanation he chose was not completely in line with his own ideas, but to make timely adjustments according to her thoughts.
Jia Wenyan was amazed at this ability to perform on the spot.
…
Soon, as the conference members moved forward on the podium, each group of members also presented their own ideas.
It’s a pity that even though the two have gradually relaxed their requirements, they still haven’t been able to find a production team that suits them.
But in many cases, it is not that they are too strict, but that the Yongan Group has been driven to that position by domestic and foreign audiences.
Oriental Disney is both praiseworthy and comfortable.
In the past, when they collaborated with Zhenxin Animation as newcomers in the industry to launch "The Stubborn Stone", the audience could still call it amazing.
But now, with the improvement of their status and positioning, "The Story of the Stubborn Stone" has transformed from a famous work to a standard.
This is true even for contractors who do outsourcing work.
At present, the Yongan Group is in a stage of rapid brand expansion.
Animation IP is the main force in making money.
It is true that they need partners to quickly roll out various character IPs. However, the excessive surge in qualified products will only cause the entire brand image to fall from the high end.
Jia Wenyan and Zhen Shuwang both knew very well that although the Yongan Group was popular at the moment, its foundation was not deep enough for them to reap profits with their passing works.
Therefore, even if they are sponsoring out of their own pockets while authorizing, they must ensure the quality of the work.
But what people didn’t expect was that perhaps Chinese animation has been silent for too long.
In order to ensure approval and online revenue, large companies make their works more childish or even infantile.
However, those young people who are full of vitality lack experience and knowledge.
Although they came up with many brilliant ideas, the storyline was really mixed with too many "Dragons and Phoenixes".
Male harem, female maiden.
The male protagonist must have regarded unreasonable hooligan behavior as domineering, and then implemented the perverse logic that those who dare not cause trouble are wastes.
Women are always the most beautiful white lotus even if they do something wrong. They always cause trouble again and again and make things worse under the pretext of being loved by others.
Jia Wenyan: "These people don't know how to advance the plot unless they catch the horse, right?"
Although many people watch animations just for excitement, excitement cannot only rely on social ethics that deviate from real life.
Ancient costumes should not be the red-light district of the harem, and female supremacy should not rely on crushing the opposite sex to reflect the so-called self-worth.
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