Chapter 141 Responsibility
"No, it's just a simple sigh."
"Although I did promise you before, and I have no regrets now.
But compared to the tedious processes and work that marriage represents, I think we have something more important to do now. "
Zhen Shuwang: "What's the matter?"
"Is this it? I think we could try to animate it."
Jia Wenyan said this while shaking the album in her hand.
Zhen Shuwang: "You said this..."
"Yes, you see, the princess theme we are working on now has a lot of attention, but the audience is still more inclined towards women. I also think it's time for us to start preparing some works for men."
"I think this 4x4 is a great theme."
"We can start with the technical themes currently available in Yongan College and incorporate more traditional Donghuang culture into it."
"For example, for the paint job of the car body, we can ask the Chinese painting teacher of the academy to design it, or even ask the students to provide their own Chinese style paint job designs if necessary, and then let netizens vote to decide."
"In addition, the material of the car body can be customized according to the requirements of different versions."
"The racing version of the car is based on the standard of regular assembly line fast-selling toys."
"For model cars that are not designed for racing, ceramic or metal forging can be used to make the car shell. This ensures the maximum degree of restoration of the animation design."
Zhen Shuwang: "Of course we can, but wouldn't it be a bit risky for us to start so many projects at the same time?"
Zhen Shuwang was a little hesitant. The original animated four-wheel drive car proposed by Jia Wenyan was indeed a project he had always wanted to do.
But for an original IP like this, especially one that is destined to consider product peripherals, that is, toy sales, it is really hard not to be vigilant.
Don't underestimate a racing animation. With current animation technology, if you want to create a textured racing theme, you will need to create very sophisticated models for each car.
Once modeling begins, the workload and cost will increase dramatically.
Although Zhenxin Animation has produced many excellent models so far, this racing animation is different from the original character protagonist after all.
If you want to scale up the racing animation, you need to make animation models of at least forty to fifty four-wheel drive vehicles in each animation.
And then there is the small fry who serve as cannon fodder.
Moreover, the racing cars moving within the same picture often require corresponding shadows, as well as a series of technical movements represented by drifting.
Plus the quality tracks he had in mind.
In terms of cost alone, a truly high-quality racing animation is definitely more time-consuming and labor-intensive than a character animation of the same level.
This is also the reason why Zhen Shuwang has not chosen to start such a project so far.
Mythology adaptation is their mainstay for promoting traditional culture and Chinese-style animation, while original animation is their side dish.
But at the moment, Zhen Shuwang obviously doesn't have the confidence to eat the most delicious food.
It is true that big fish and meat are the centerpieces of the table, but that is on the premise that they are cooked well. If something unexpected happens in the middle, or the meat is not cooked well, all your money will be lost.
What's more, it is an original and innovative theme that requires the integration of traditional Chinese style and modern products.
Zhen Shuwang never thought that he could reach this step in such a short time.
It is true that he has this goal, but he has always regarded it as something that will happen in the next few years or even more than ten years, after everyone has become tired of the Yongan series' mythology adaptation system.
He felt that this was a battle of transformation that could only be attempted when the industry had accumulated sufficient resources.
but……
"I think we can start now."
"When I finished the restoration work on the murals a while ago, I checked the current accounts with the accountant from the Wing On Department."
"With the current investment promotion of the Yongan Group, it is already capable of trying some new innovations."
"Shu Wang, I know you may think we still have time, but I really feel that the cultural industry is a rapidly changing industry."
"You know, our initial plan after returning to Xian'an this time was to help repair a pair of Han Dynasty white jade cups excavated by the Xian'an archaeological team.
The quilt was really beautiful, although it no longer had its former luster due to being buried underground for so many years.
But I believe it must have been an exceptionally fine artifact in its time."
"I was very excited to recreate its glory as closely as possible, but when I really started working on it that day, an idea suddenly occurred to me."
"I suddenly inexplicably remembered a classic animated film that my generation watched when they were young."
Zhen Shuwang: "What movie?"
"Cars. There's a very classic line in it, called..."
Zhen Shuwang/Jia Wenyan: "It's just a cup."
The two of them said this classic line in tacit understanding. It was not Lightning McFlynn's repeated victories in the arena, but the words taught by his teacher, Professor Blue Sky, which made him truly realize the meaning of the trophy.
"It's just a cup."
"Whether it was the emperor or the nobles, they were not just people with power and status in that era."
Jia Wenyan: "I was thinking what I would think if archaeologists in the future, hundreds of years from now, took the plastic cups of our generation as cultural relics."
"To be honest, my first reaction was that it was outrageous."
"But looking back, those jade cups that seem precious to us were just ordinary vessels used by nobles to drink in that era."
"The difference between them at that time was probably the difference between a cup that costs a dozen yuan and a cup that costs a few hundred yuan today."
"I suddenly felt so sad. I work in the field of cultural relics, although everyone has great respect and reverence for these artifacts that have gone through history."
"But we all know that the times are progressing, and those crafts were just objects in their time."
It is the history of time that gives it value, not who it once belonged to.
"I don't deny the importance of cultural heritage, but after I restored most of the cultural relics I could get my hands on on the market, I felt like I was stuck in a vicious circle."
"You see, when we evaluate the value of a cultural relic, we often rely on its history, its craftsmanship, and what purpose it served in that era."
"We value the historical traces of the pieces that have gone through the years, but the replicas I make of the originals try to reproduce their original appearance as closely as possible in modern times."
"Although I don't deny that my approach has sparked interest in this area among many viewers who have only a limited understanding of historical relics."
"But at the same time, no matter how meticulously I reproduce artifacts, the things I make have not withstood the test of time."
"It suddenly made me feel that what I was doing would become meaningless once I reached a certain point."
"The value of my output will become lower and lower as the number of 'reproductions' collected by the Yong'an Museum increases."
"Once I have replicated an item to a certain scale, the subsequent replicas will not have the same impact and shock as the first replica of the same type of item."
"The shaping of the cultural industry is definitely not just about protection, but also about development."
"No matter how exquisitely crafted the ancient objects we excavate are, they can never truly represent this era."
"I hope that when our generation is excavated in the future, there will be some traditional culture that can serve as classics of the era."
"I now have a feeling that our traditional culture has been interrupted by the influence of the Western industrial system."
"Although we cannot deny that if a culture is impacted or even dissipated by another culture, it can be considered that this culture is far behind the times."
"But I also want to see what it would be like if our traditional culture developed towards modern civilization."
"That's why I recommend you try this anime."
"What I want to do is not simply to protect tradition, but to create a modern Chinese style that can be recognized by this generation."
"Then... let's try together."
Zhen Shuwang made this response as he took the album.
To be honest, he seemed to have found the most harmonious way for himself and Jia Wenyan to get along.
Don’t think about what you should do as a couple every day for love.
Instead, we work together to create things and challenges that are recognized by both parties.
The two looked at each other, and they saw the same idea in each other's eyes.
Because they are just that kind of people. Rather than simply talking about love, they prefer to do something together that can satisfy their spirit more.
However, while the two of them were still walking and thinking, what else besides this racing anime could help them create a modern national style.
The elevator reached the first floor while the two were talking. Reminded by the elevator's arrival at the station, they prepared to go out and collect things as they walked.
However, as soon as the elevator door opened, they were met with Grandma Xu's face, which was full of anger and disappointment.
"Why...if I hadn't stopped you, would you two have gone back to the company to work overtime together so late at night?"
Jia Wenyan: "Ah... that's not grandma, it's mainly the two of us..."
Xu Yonghe: "Whenever we have a common topic, we will talk about work, right?"
"If that's the case, would it be better for you to maintain a working relationship?"
"Grandma, I think there is a difference between the two of us and our simple work relationship."
Faced with his grandmother's sudden change, Zhen Shuwang took the initiative to hold Jia Wenyan's hand.
He knew his grandmother's character, although she was always very kind to them on weekdays.
But she has always been a person who works as work and lives as life. She works hard when she is working and lives well when she is living.
In her opinion, the purpose of working hard is to live a good life.
Although she has never really liked that kind of endless effort.
Zhen Shuwang remembered what his grandmother once said when he was a child, saying that every generation has its own responsibilities.
One generation should not waste the resources of the next generation for its own benefit, nor should it take on responsibilities that far exceed its capabilities.
This is true in any industry.
When you are faced with a brand new industry, if you invest resources and time frantically, you can indeed break through the siege in a short period of time and achieve a very rich sense of accomplishment.
But at the same time, there is a limit to the development of any industry.
When you put in too much effort, every breakthrough people make means a reduction in the life of the entire industry.
Especially for the cultural industry, the excessive dissemination and popularization of any subject matter may cause its image to suffer a sudden reversal.
For example, the song of a certain national group Phoenix Miracle.
Chinese style, dance music, rap. Obviously, they use new elements of songs that the public thinks should be supported and developed.
But even if they have reached the top in various aspects, the public will still look at them with so-called "tinted glasses" because of the stereotype of being "unfashionable".
But the problem is that the word "rustic" is itself too common, so much so that some self-proclaimed "fashionable people" think that these popular things do not fit their "image", and thus make this evaluation?
Although this statement may be a bit extreme, it does prove in disguise the drawbacks of a culture that reaches its peak in a blowout manner in a short period of time.
Those divine songs have gained popularity but lack the corresponding foundation, so that when they face higher-level judgment and evaluation, they lose their original wide mass base.
Because for those who recognize this culture, these things are just some new things they have just come into contact with.
There is absolutely no need for them to argue over a cultural element that they have only been exposed to for a short time and is not particularly crucial.
This led to the birth of the so-called "stereotype".
Therefore, from the past to the present, Xu Yonghe has always had the same attitude when facing the cultural industry, that is, you can fight desperately when starting a business, but if your career is on the right track.
Then you need to think about how to extend your entire career path while making steady progress.
Otherwise, if you act too hastily, the work may run out of steam and its life cycle may end prematurely.
At that time, the IP will not be able to reach its own limits.
Then let alone if you are lucky enough to catch the trend of the times and achieve all-round development through technological improvement.
Zhen Shuwang understood that Xu Yonghe certainly didn't want them to take too big a step.
Especially someone like Jia Wenyan, who would work hard regardless of the consequences when faced with problems.
Zhen Shuwang knew that sooner or later Xu Yonghe would make Jia Wenyan realize this at some point in time.
Be aware that people should never overexert themselves in a short period of time.
but……
"Don't worry, grandma. We know what's going on."
"I know that our relationship might seem a little strange in the capacity of a couple or engaged couple."
"But we never treated each other as a business relationship."
"It's true that we are working partners, but compared to a general cooperative relationship, there is no gap between us like that between ordinary colleagues."
"We can feel at ease to share our wild ideas at work, even some that would be laughed at in a meeting, and discuss them with each other."
"I think this is also a good way to get along with each other."
"At least so far, I feel that our understanding and trust in each other is much higher than those couples who are just developing a relationship."
"As for your concerns about us mixing personal life and work, rest assured that we know what's appropriate."
Xu Yonghe: "Really? But why do I feel like you guys are planning to go back and form a team to start a new project right away?"
"Yes, grandma, I admit that we did have this idea, but this idea was definitely not a spur-of-the-moment one."
"This is a project that I have been planning for since I was a kid and decided I wanted to make animation."
"Although it may not have the same high success rate as the animation adaptations we are doing now, but..."
"Then why didn't you dare to do it before?"
Xu Yonghe asked.
"If it was a few years ago when Zhenxin Animation was just starting out, you could still attribute the cause to the intervention of me as an investor."
"But now that The Stone has become popular, your company has enough start-up capital on its books."
"It even received support from the animation IP New Journey to the West."
"But you still put the project aside."
"Have you ever thought that the reason you dare to make this decision today is because Wen Yan is here?"
"Her presence helps you share a certain amount of work difficulty, cost and risk."
"That is to say, if you are alone, you don't have the ability or courage to take on a project of this level."
Xu Yonghe: "You know very well that you are not ready at all, right?"
"Yes, grandma, I admit that in my plan, I am still far from being 100% sure."
"But... I want to try. I'll never be ready if I don't."
"I want to create an original IP of my own."
Xu Yonghe: "What if I say I won't help you this time?"
"The most you can do is lose the money you made previously."
"If it really doesn't work, then I can just come back and cling to grandma after I fail. I'm not going there to play around anyway, so you won't really ignore me if I really fail."
Xu Yonghe: "I am finally willing to say this."
Zhen Shuwang: "Ah?"
"What? Haven't you figured it out yet? Grandma is waiting for you to give in and say this."
"No, grandma, what are you doing? You are not..."
"What? Do you think I came here for Wen Yan?"
"Wen Yan and I have already talked about why you haven't done any original animations."
Zhen Shuwang: "Have you talked about it?"
"Yes, but it's not that long ago, probably around the time we attended the last National Animation Industry Summit."
"We talked about a lot of new animation projects at the time, but I was very surprised and said that you had obviously started the company to make original animations."
"But there was no mention of any news about the original animation in that recollection."
"Just like what Grandma Xu said, with the current funding and technology of Zhenxin Animation, plus New Journey to the West, this long-term project can basically be regarded as pension insurance."
"You are now fully capable of starting to experiment with original animation."
"But you didn't do that, and instead planned to continue to dig deeper into the field of animation adaptation."
"I was very curious at the time. I thought you hadn't decided on a theme for your original work yet, so you were planning to focus on the stable output of adapted animations for the time being."
"But just now, I saw the racing car design in your album."
"You actually had a plan a long time ago, but your mindset changed after you succeeded, right?"
"Before you failed, you could brazenly tell everyone that you were just trying, and if you won, you would continue, and if you lost, you would wait until everyone was paid their severance pay and then go home to live off your parents."
"But it's different now. After the hit of "The Story of the Stone", Zhenxin Animation achieved success that you never thought possible. Later, the project of "New Journey to the West" pushed Zhenxin Animation to the current leading position of Chinese animation."
"This makes you start to fear, fearing that the Zhenxin Animation that you have successfully built with great difficulty will collapse, and fearing that the market image of Chinese comics that you have worked so hard to revive will be ruined in your hands."
Xu Yonghe: "And you're starting to care about your reputation."
"When you were making animations before, you could still refuse Wen Yan's help in further promotion just to save your own reputation."
"But now with the success of Zhenxin Animation, when you have your own capital, you start to want to pursue complete independence and stop relying on my support."
"That means you no longer have the nerve to come back to me for help if you lose everything."
"You feel that you have grown up and can stand on your own, so you give yourself more restrictions, right?"
Zhen Shuwang: "But grandma, this is not something I have to go through."
"In theory, yes, but our situation is different from that of ordinary families."
"Most families want their children to be independent and learn to be stable as early as possible because in most families, when children grow up, their parents are usually middle-aged or even elderly."
"They no longer have the ability to take risks for their children that they did when they were younger."
"But I am different from your grandfather. Although we are old, we still have abundant capital."
"So in our family, whether it's you or Wen Yan, as long as you are doing the right thing, your grandfather and I will allow you to rely on your parents and are willing to let you rely on your parents."
"So as long as you're doing the right thing, there's no need to be afraid of failure."
"As long as you don't make any mistakes, our family can try and fail again and again."
"But if you lose your courage as a creator, then the cultural industry we are in will only face a slow death."
"You may think that your conservatism is a responsibility to everyone, but don't forget your position in this industry. You are the one who helps everyone make mistakes and open up new tracks."
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