Chapter 40 New Year's Day Movie Online
"So this is what Director Jia made while waiting for the state gift porcelain to dry?"
"Yes, but they are only partial parts at the moment. I plan to wait until all parts of the cherry tree are completed and then transport them to the Yongan Museum for assembly."
"Are you going to build a cherry blossom tree that can grow from the first floor to the second floor in the atrium of the museum lobby? I believe it will be a great work when it is officially completed."
Director Tang of the Culture and Tourism Bureau, who will officially take office after the retirement of his old leader after the new year, is full of confidence in Jia Wenyan's all-ceramic cherry tree.
Soon as the end of the year approached, visitors to the Yong'an Museum realized that something was wrong after seeing the museum lobby patio was blocked by construction site billboards.
[Is the Yongan Museum going to be renovated? 】
[It shouldn't be. They just fenced off the lobby of the patio. All the venues on each floor are open for business as usual.]
[Are you going to hold some New Year's Eve activities? 】
[It’s possible. After all, isn’t Director Jia a big shot in the field of traditional crafts? Will it be a design similar to the New Year’s Day Lantern Festival?]
[Plus one, although Yongan Museum has added a lot of exhibits recently, it has really not launched cultural relics and two-dimensional characters like Hongyu and Tianxing for a long time. ]
[Plus one, didn’t they say before that a new family of cultural relics will be added every quarter based on voting? This is the first time that the Yong’an Museum will hold an exhibition during the Mid-Autumn Festival, so it should be updated by the New Year. 】
【Betting on a full porcelain terracotta warrior. 】
[A bag of spicy noodles, and a bet on the pair of Ru porcelain azure vases assembled by Director Jia.]
[Same as above, the fish scales and ice patterns on the Azure Bottle are voted together in pairs.]
[And the tourmaline gold crab that was introduced a few days ago is also amazing. 】
...Netizens on Weibo are discussing the Yong'an Museum's New Year plan, but compared to these purely imaginative speculations, what people are most concerned about right now is the promotional advertisement for "The Stubborn Stone" printed on the billboard serving as a fence.
Everyone who passed by the museum that day was attracted by the traditional Chinese style woman painted on the large screen on the museum's outer wall.
The woman on the screen was wearing a moon-white robe, her eyebrows were like crescent moons, and her light blue eyes were as clear as lake water.
Her long black hair cascaded down like a waterfall. She gently picked up the jade comb at hand and used the clear water to gently comb her hair.
It was clearly just a simple wash and grooming, but his every move and gesture revealed a divinity like that of an immortal from outer space.
[“The Stubborn Stone” is the animated film that Zhenxin Animation filed for earlier, right?]
[The painting style is Chinese style. Wait, what's going on with this character list... Shiji... is she the one I imagined...]
[So they mean that the protagonist of this animated film is the big evil Shiji? In other words, the beautiful woman on the poster... is Shiji Liangliang? ]
[OMG, is Zhenxin Animation crazy? Using Shiji Niangniang, who is recognized as a childhood trauma villain, as the protagonist? ]
[Oh my god, so I see the goddess who almost got impulsive, is she the big devil Shiji? ]
[No, how is Shiji connected with beautiful women? Isn't she a big evil? ]
[It is estimated that Zhenxin Animation did not choose the setting of Legend of Nezha, but the setting of Investiture of the Gods. The goddess Shiji in Investiture of the Gods is actually a poor person who was dragged into trouble for no reason. ]
[Yes, it is true that Shiji Niangniang is a big evil in the Legend of Nezha, but in the original novel of Investiture of the Gods, Shiji Niangniang was completely tricked by Nezha.]
[Add one more thing, it was Nezha who first shot her two boys to death with the Heaven-shaking Arrow, and she went to his house to seek an explanation, but was taken in by Nezha's master Taiyi Zhenren.]
[Yes, the most infuriating thing is that the reason she lost was because she didn't have a powerful magic weapon. And what's even more ironic is that Shiji was the only disciple who didn't get a magic weapon from Master Tongtian.]
[From Nezha's perspective, someone came to cause trouble, but from Shiji's perspective, it was actually a story of a grassroots cultivator being bullied by the rich second generation of officials.]
[Oh my god... I suddenly feel like my childhood is ruined. ]
[Same as above. Although I don’t know how this movie will be told, the style and production should be good. And you can take a look at the trailer uploaded by Zhenxin Animation’s official blog. Although the picture is still the same, the soundtrack is really amazing. ]
[The soundtrack is here to add one. The sound of the piano and the sound of water drops really makes my ears itch. When will the official version be released? 】
[I guess it should be after the movie is released. Anyway, it will be released on New Year's Day. You will know when you go and watch it. ]
…
The publicity from the Yong'an Museum did help gain some popularity for "The Stubborn Stone".
However, there is no new IP that has been promoted in advance. Moreover, most animated films have always been positioned as theatrical spin-offs of long-form animations.
In addition, it is the promotional period before the opening of the Winter Olympics. At this point in time, if an animation with a new IP is temporarily advanced for release, it will be difficult to gain any popularity even if it makes a splash.
This will not make much difference even if the Yong'an Museum cooperates.
After all, the Yong'an Museum is currently just a slightly popular tourist attraction.
The audience of museums is originally a relatively unpopular niche circle.
It may be okay for locals, but for many outsiders, the popularity of the Yong'an Museum is more focused on the previous "Yuzhen Paste".
For this reason, in such a short period of time, even though Zhenxin Animation and Yongan Museum have tried their best to promote it, it is difficult to spark any mass discussion online.
Then, not to mention that the "red movies" that have been regarded as the box office formula in the past two years have also been advanced to the release date during the same period.
In such a situation, let alone the general box office and screening schedule, even many children who are interested in animated films can only choose the "must-see" main theme movies in the limited time they have.
All "The Stone" can rely on are tourists who are curious about the movie because of the big-screen poster at the Yong'an Museum.
So much so that on the New Year's Eve, even though Zhenxin Animation had done everything it could to promote the stream in a short period of time, with the first-day box office of red movies approaching 650 million during the same period, the pitiful 900,000 box office of "The Story of the Stubborn Stone" was not even a fraction of that.
This was undoubtedly a devastating start. Even though the audience gave high praise to "The Stone" after watching the movie, with the advantages of main-theme movies in recent years, it has been on the hot search list and on various short video websites.
"The Story of the Stubborn Stone" could hardly gain any popularity.
The all-round defeat from traffic to screening made the employees of Zhenxin Animation very upset.
They are confident in their own films, but the problem is that in recent years, the audience's aesthetic taste for mainstream films has almost become a default behavior.
Moreover, for most people, they simply do not have the habit of watching two movies in a short period of time. Therefore, when mainstream movies become a must-see, the box office of other movies in the same period is no longer driven by the quality of the movies.
As producers, they can only produce one edited video after another on short video websites in the slim hope of gaining attention.
That day was clearly New Year's Eve, a day worth celebrating, but the atmosphere at Zhenxin Animation was unusually heavy.
As producers, they certainly have certain psychological expectations for the advancement of release dates for main-theme movies.
But animation movies are another track after all, and with the frequent release of mainstream movies in the past two years, they are trying to get a spot in the schedule when there are not many competitors in the same period.
They conducted a lot of market research for the purpose of advancing the release date this time. Logically speaking, according to the trailers of this year's main theme movies, the public has gradually become aesthetically fatigued and even disgusted with the film.
The overly concentrated traffic in the market should begin to return to normal shortly after the movie is released.
The best proof of this is that the first-day box office of mainstream movies has dropped significantly compared to the past.
They were mentally prepared, thinking that as long as they survived the first week, the situation would improve. But they obviously underestimated the pressure that the so-called box office code brought to the films of the same period.
Even though the current trend is still within their psychological expectations, they will still unconsciously worry about the subsequent box office of the film.
The depressing atmosphere was so depressing not only inside Zhenxin Animation, but also Jia Wenyan who was standing nearby started to make phone calls to inquire whether she was needed to help with promotion for the upcoming New Year's Day event.
As a student of Dean Zhen, Jia Wenyan, who took over the review work assigned by Dean Zhen, was very clear about the investment of Zhen Shuwang and other employees of Zhenxin Animation in this movie.
Although considering Grandma Xu's generosity in buying an art gallery, Zhen Shuwang's life should not suffer any hardship due to the low box office of the movie.
But as a bystander who witnessed the final performance of the film, Jia Wenyan really does not want to see a work that she has worked hard on being crushed by the so-called box office formula.
However, what Jia Wenyan did not expect was that Zhen Shuwang, who was always very easy to talk to, was surprisingly stubborn on this matter.
He understood that Jia Wenyan had good intentions, and he also knew clearly that Jia Wenyan would be interviewed by CCTV soon, so he could very effectively promote "The Story of the Stubborn Stone" in the interview, both overtly and covertly.
However, as the main creator of the work, if conditions permit, he still hopes that the work he has carefully crafted can be recognized by consumers for its quality.
In his eyes, the fact that he started a company and made movies had already given him a lot of help from his family, so no matter how he joked about it on a daily basis.
At the critical moment, unless the situation was absolutely necessary, he really didn't want to give up this only opportunity to prove his choice and efforts.
However, what no one expected was that this miracle would come much faster than they imagined.
That night, before they had finished analyzing the 24-hour screening schedule and box office, "The Stone" emerged as a dark horse and overwhelmed the box office trends of mainstream films.
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