Chapter 67: Journey to the West
Jia Wenyan quickly grasped the key points of Shan Tianyun's design.
It is true that the theme of egg carving, which is about reasonable nurturing and forcing growth, is his topic, but what Dan Tianyun constructed is by no means as simple as such a "parallel theme".
From the setting, to the image, to the related "magic tools".
What he created is an image, a complete character that can be added to the "IP theme" at any time.
Jia Wenyan made a simple note in her notebook.
Although Shan Tianyun's design is still just a drawing that has not yet been realized, she believes that it will definitely be a stunning work.
This was the common sentiment of almost everyone present.
No one expected that Shan Tianyun, an "old veteran" with an "unpopular skill", would show such active and strong competition in their new intangible cultural heritage track that seeks innovation.
They will not admit defeat, but this does not affect their recognition and expectations of Master Shan.
However, who would have thought that when the entire teaching and research group was discussing their respective designs enthusiastically, Director Tang of the Culture and Tourism Bureau suddenly "intruded" like a huge rock that stirred up the waves, disrupting the original agenda.
"Director Tang...what are you doing?"
Tang Feng: "Something has happened. Sorry everyone. I know you are in the next topic selection meeting, but I have a very urgent project here and would like to seek your help."
"Emergency project? Director Tang, aren't all our cultural and tourism projects now prioritized over Yongan College and Yongan Theme Park?"
Jia Wenyan was puzzled. Although the projects of Yong'an College and Yong'an Theme Park were planned in a hurry, they were projects that had been collectively and publicly confirmed by Xian'an City's cultural tourism, planning and construction units.
At the same time as the official announcement, they even used a full live broadcast to announce to the world their "military order" that they expect to complete the first phase of construction within a year.
Jia Wenyan couldn't think of anything else that could have a higher priority than the academy and theme park at this point in time.
At that moment, Jia Wenyan's thoughts immediately ran through all the possibilities that might be true while Tang Feng was leaning against the door and breathing heavily.
Suzhou-Hangzhou Asian Games? In terms of the level of the events, it is possible.
But the problem is that there are really not many elements in the Suzhou and Hangzhou Asian Games that are related to these inheritors of intangible cultural heritage handicrafts.
Even before the Winter Olympics, she asked her leaders indirectly whether she should design a set of national gift crafts with the Suzhou and Hangzhou Asian Games as the theme.
At that moment, Jia Wenyan and everyone else at the scene focused their attention on Tang Feng.
Seeing this, Tang Feng didn't feel like calming down his breathing any more, so he took out his phone after a long sigh and said:
"This is an instruction just issued by the higher-ups, saying that they hope to have such a theme park in Yongan Theme Park."
"Essay topic?"
When Jia Wenyan heard this, her eyes instantly became nervous.
She didn't want to offend her leader, but the reality was that most of the ideas that leaders came up with in the entertainment field would hardly get a good feedback in the market.
As an adult, Jia Wenyan certainly understands that the so-called leadership aesthetic is actually a safety card that can maximize the official image.
But the problem is that Yong'an Amusement Park is not the Spring Festival Gala. If this large-scale commercial industry cannot gain recognition from the general public, it is doomed to failure.
This is also the concern of most young inheritors present, as if their teachers have been emphasizing "tradition" all the time.
The slogan of promoting traditional culture has been shouted for so many years. If traditional culture really just lacked an opportunity to be promoted, it would have been successful over the years.
Moreover, once many things are started, it is not as simple as just a few words.
They were really afraid that the emergence of this essay topic would have an indelible impact on their creative environment and even the planning of the entire Yongan Theme Park.
However, who would have thought that just when they were still worried about whether Tang Feng would impose some "literal" restrictions on them...
Tang Feng: "The higher-ups hope that when the first phase of Yongan Theme Park is completed, there will be a space with the theme of Journey to the West."
Jia Wenyan: "Journey to the West?"
"Yes, it's Journey to the West. Didn't you launch a vote on the theme of the first year of Yong'an College? The leaders and the architectural design unit were inspired and felt that the theme of spirits and monsters has great market potential. And if we talk about the first reaction of Donghuang people to the theme of spirits and monsters, of course Journey to the West is the most well-known."
Tang Feng suddenly seemed to remember something and added: "Oh, by the way, this matter has something to do with the recent popularity of "The Story of the Stubborn Stone"."
"I think everyone knows that Journey to the West is the most famous of the four great classics in my country and the most suitable for children to learn. It has been created in several versions in China. But nowadays, most of these classic works have been a little too popular."
"There was originally a plan to use modern technology to renovate Journey to the West, and the popularity of The Story of the Stubborn Stone has made them focus on the theme of the animated version again."
Jia Wenyan: "So what they mean is that they hope to build a Journey to the West theme park in Yongan Theme Park and link it with the official "New Journey to the West Animation"?
"Yes," Yanjing will soon launch the corresponding project and tender, but what is certain is that no matter which unit wins the bid, Yongan College, as a partner, will have 100% of the design rights for the corresponding character images in the work. "
Tang Feng: "I just gave a brief summary. The meaning is that I hope Yong'an College can reflect various thematic elements in Donghuang traditional culture through various monsters along the journey to the West in Journey to the West."
"In terms of costumes, looks, and even magic weapons, they hope to make every monster in Journey to the West as good as the image of Lady Shiji in the previous movie The Story of the Stone."
"Understood."
After hearing this, Jia Wenyan roughly understood what Tang Feng or her superiors wanted to express. It is true that there are many monsters with particularly vivid images in the work Journey to the West.
However, due to the budget limitations of the crew or animation production company, in most cases, neither the TV series nor the animation can give such exquisite decoration to the monsters that usually only appear in one or two episodes.
The idea behind this is probably to allow these inheritors of intangible cultural heritage to use their own skills to enrich the appearance of those monsters.
The teaching and research group nearby has obviously realized this.
Shan Tianyun: "I want the White Bone Demon. My egg sculpture can have a very good linkage effect with the bones of the White Bone Demon."
Fu Mang: "We sisters mainly promote the spider spirit. The setting of the spider is very related to our embroidery."
Miao Ruyue: "Hey, hey, hey, Sister Fu, our Yong'an College is not the only one that focuses on embroidery, and when it comes to spiders, the first thing that comes to mind is of course our Miaojiang."
"Your Su embroidery focuses on softness and beauty, while our Miao embroidery, combined with Miaojiang witchcraft, can best reflect the ruthlessness of the spider spirit."
"Sister Fu, let us handle the spider spirit. The gentleness of the Jiangnan water village in your Suzhou embroidery is more suitable for the more gentle type like the Jade Rabbit Princess."
"Besides, the 81 trials are not just about monsters. The Kingdom of Women should also be included in the theme."
Jin Yong: "We are not specialized in forging, and no one will compete with us for the design of the golden hoop anyway."
"As for our gourd carving, the purple gold and red gourd is our best subject. When the time comes, as long as Director Jia makes a mutton-fat jade bottle, we can get the subject of the Golden Horn King and the Silver Horn King in a few minutes."
…
The teaching and research groups were discussing heatedly below, and they had already begun to "allocate" or compete for the corresponding monsters.
Seeing the enthusiastic scene, Tang Feng breathed a sigh of relief.
Seeing this, Jia Wenyan did not stop him, but took out her notebook and continued:
"Okay, since everyone is so enthusiastic about this theme, then everyone can report to me a few Journey to the West themes that they are interested in. I will try my best to coordinate the allocation of roles."
"In addition, I believe that the design of many characters will use more than one kind of handicraft elements, so I hope that after you get the character you want, you can reach cooperation with other corresponding professions as soon as possible."
"We welcome project teams to sign up as a team."
"If there is a conflict in character image among any project unit, we can also hold an internal vote, or after reaching an agreement with the official, let the general public conduct an external review."
Realizing the direction of events, Jia Wenyan quickly stepped forward to smooth things over.
Yong'an College is a college where inheritors of various intangible cultural heritage technologies gather together, and internal competition here is a foregone conclusion.
Therefore, under a theme like Journey to the West, even if they are completing a big project together, they cannot change the gap in the popularity and status of monsters in the work.
For example, dramas like "The Three Strikes on the White Bone Demon", "The Flaming Mountain Banana Fan", and "The True and False Monkey King" are naturally more well-known than random monsters like "The Black Bear Demon".
For this reason, forming a team to create is the simplest and most effective solution that Jia Wenyan can think of at the moment.
As expected, as soon as Jia Wenyan finished speaking, the teachers in the teaching and research group came forward and talked about their plans and designs.
At that moment, they seemed to have forgotten the theme of today's meeting. They wanted to decide as quickly as possible in a short period of time on the major issues that the teachers and students of Yong'an College would need to face in the First College when the first school year starts in a few months.
But everything has two sides. Jia Wenyan looked at the people who were full of fighting spirit and suddenly smiled:
"I know everyone has their own themes in mind, but I want to tell you that I will apply to my superiors to include the freshmen of Yongan College in the design team. If any of our designs are defeated by the students..."
Everyone: "Don't worry, President Jia, we have to save our dignity!"
"Losing to a student or something like that is impossible."
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