Chapter 74 CCTV Program Team? Go for it!
Dong Lele: "So what you mean is that the entire Yongan College is actually a disguised cultural relic restoration training institution."
"Yes, this is the idea of our principal Xu Yong and Ms. Xu."
Jia Wenyan said this and looked at the photographer who had already started working behind Dong Lele and said:
"To be honest, when I first learned from Grandma Xu that she wanted me to participate in this project, I was very resistant."
Dong Lele: "Resistance? In other words, you didn't want to become the president of Yongan College at first?"
"Such a good opportunity, aren't you tempted?"
"Of course the opportunity is good, but I think everyone who has followed me should know that our Yong'an Museum has always had a nickname, which is the museum that looks least like a museum in Donghuang."
"Many visitors who come to our Yong'an Museum do not regard us as a museum, but a disguised comic exhibition or peripheral shopping mall."
"Of course, I admit that this is the inevitable consequence I had to bear after making that choice, and I also understand that it was because of my deviation at that time that our Yong'an Museum was able to survive."
"But we are still running a museum after all, so when Yong'an Museum reaches a stage where it can be self-sustaining, I hope that the image of Yong'an Museum can be improved in time."
"I hope that the museum's cultural relics and peripheral products can form a more appropriate balance. So when we invest in the construction of Yongan College and Yongan Theme Park on this basis, Yongan Museum..."
Dong Lele: "You are worried that the Yong'an Museum will become a complete subsidiary, right?"
"Yes, that's why I was so crazy about replicating cultural relics during the period when Yong'an College was applying for approval. My idea at the time was to maintain the image of Yong'an Museum as much as possible. But then a word from Xu Yong and Ms. Xu completely changed my mind."
"She told me that the significance of the museum's existence is not how well I run it, how many visitors and how much income it brings, but to provide a space for the protection of historical culture."
"Most of us go to museums to see those exquisite artifacts from ancient times, but in fact these things become artifacts because they no longer meet the needs of modern people in life."
"The existence of a museum only needs to be a spectator that can continue to exist and record what we have had in history. That's enough."
"It's not about calling on everyone to come and see it, but when someone wants to know about it in the future, it's enough to have such a platform to display and pass on those historical traces of the past."
"Just like I always thought about replicating amazing cultural relics to attract as many tourists as possible."
"I wish everyone could fully understand all of our cultures, but the reality is that's impossible."
"We in Donghuang have thousands of years of cultural heritage. For most people, our historical heritage is too long and too vast."
"It's just like our country has many cultural characteristics that have always emphasized "professionalism", which will cause a lot of unnecessary controversy because of the excessive emphasis on professionalism."
"Professionalism and formality are our duties as professionals.
But for most passers-by and spectators, they don't need to understand it so deeply, they just need to know what kind of culture this is in Donghuang. "
"This has always been my idea about the inheritance of traditional culture, but perhaps because I was eager to make Yong'an Museum better at the time, my business philosophy became radical without me realizing it. I even thought about weakening or even stripping away the surrounding impressions of the "second dimension" as much as possible."
"I was afraid that the traditional culture of the Yong'an Museum would be overshadowed by the growing ACG culture. But then I figured it out.
After Yongan College and Yongan Theme Park are on the right track, Yongan Museum no longer needs to attach too much importance to performance. It only needs to present the corresponding historical heritage when tourists want to learn more about it because of the two-dimensional publicity. "
Dong Lele: "I understand. So what you mean is that in the future, the two-dimensional culture and peripheral products in the Yongan Museum will gradually be transferred to the Yongan Theme Park, right?"
"Yes, in our conception, we will use the resources earned from Yongan Theme Park to train and provide corresponding cultural and skill inheritors, and then use the best of them to feed back and promote our cultural heritage."
"This is also the main reason why I finally let it go. No matter how well I run the Yong'an Museum, I can only train a small number of practitioners at most. But if we build a resource cycle among the academy, theme park, and museum, we can make our piece of the pie bigger."
"Our current system is actually to disperse and expand the restoration and reproduction of the original cultural relics of Yong'an Museum, cultural peripherals, and the inheritance and cultivation of skills that we did not have time to carry out at that time."
"No matter how good my skills are, I can only repair or reproduce a few hundred cultural relics at most. But if our work can support hundreds or even thousands of related practitioners, then we will have the opportunity to pass on these cultural heritages better."
"I admit that as these three functions are dispersed, Yong'an Museum is destined to become the weakest one in this triangle. But this is the best protection for the entire cultural industry."
"Running the Yongan Museum alone would make me a god in this field, but making the whole thing bigger and stronger would allow us to save the world of cultural heritage."
"And it's not just me. Most of the experts and teachers in Yongan College have also given up their originally very favorable and comfortable working environment."
"Don't be fooled by the fact that many of these teachers are not well-known, but their works are all highly paid and profitable in their own small circles."
"Just as the establishment of Yong'an Park will divert the museum's profits, they have also sacrificed a lot of their own interests by choosing to come to Yong'an College."
"You all saw the sign at the door, Xian'an Mental Hospital. When we were doing internal renovations on the hospital building, we also thought about taking down that sign."
"But later, when our teaching and research group thought about it carefully, they all felt that the sign was really very appropriate."
"We are just a bunch of crazy people, but only crazy people can create unprecedented miracles outside of their comfort zone."
Dong Lele: "I understand. It's the same in our variety show industry. Only those who dare to take risks and work hard can survive in the industry."
Jia Wenyan: "Wow, this doesn't sound like something a CCTV host would say."
Dong Lele: "CCTV also needs innovation. As long as you and the craft masters around you agree, I and the cultural relics variety show team I lead can all be stationed in Xian'an City in the next few years."
"Oh? I'm a little surprised by what you said. Of course, I'm not saying that CCTV's approach is bad, but I've always believed that CCTV's philosophy is to provide a backup for local stations' trials, errors and challenges while consolidating its foundation."
"You have an entire production team stationed outside the city right from the start..."
"It's a challenge, but it's also the only possibility for our show to continue to survive."
Dong Lele: "Just as President Jia said, your Yongan... this system of the Yongan system is bound to have a very significant impact on the entire intangible cultural heritage industry."
"Because I am very sure that our production team will also be the first downstream industry to be affected by this system."
"The main focus of our production team is to record and promote various traditional cultures."
"Of course, I think you also know that, just like comic books and classics, most of our programs that are more science-oriented and educational are unlikely to have particularly good ratings. But I can assure you that our "Golden Years" production team has never been the kind of conservative who only knows how to play the conservative card."
"But I don't know if you know that basically every TV station in the country has its own project team quota."
"This year we are going to have a talent show, a tour, and a blind date. Just like sales also have performance requirements, each production team has its own production attributes and indicators. And our production team exists with traditional culture as its axis."
"We have also been trying to innovate as much as possible within our scope of authority, but I think you have seen that not only the craftsmen we invited, few are willing to support our innovation. Even our audience is not very receptive to new things."
Jia Wenyan: "I understand that you want to innovate, but even if you just make a few adjustments, your old viewers will think that your program has "changed its flavor," right?"
"Yes, Dean Jia, but don't worry, I'm not here to complain to you today. I hope to create a brand new program with the Yongan industry as the theme."
"You can use this show to judge our abilities. We hope to prove ourselves through this show."
"If the quality of our program can be recognized by the craftsmen of the Yongan system and the national audience, our entire production team will be immediately transferred from CCTV to northern Shaanxi."
Jia Wenyan: "Transfer, is that what I understand it to mean?"
Dong Lele: "Yes, if this program can be successful, then our entire "Golden Years" production team will be completely transferred from CCTV to northern Shaanxi."
Jia Wenyan: "So brave? He's CCTV... the leader of the TV station, the face of the civil servants. The most important thing is that you should be able to get a Beijing hukou after working there for at most ten years."
"Although Xian'an's TV station also has a career system, our income and treatment here are far inferior to those in your capital."
Jia Wenyan came back to her senses and looked with interest at the "girl" in front of her who looked much younger than she did on TV.
Dong Lele: "Yes, I admit that this choice is risky, but the reality is that if we don't take the initiative to take this step now, after the Yongan system is perfected, everyone in our production team will face the risk of disbanding and transferring to other positions."
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