Chapter 94: Marketplace Update
From colorful delicacies to smooth martial arts performances.
Yong'an Paradise can be said to have directly brought out the pioneer of Donghuang traditional culture, which has the lowest aesthetic threshold and difficulty of acceptance.
This truly popular aesthetic gave the audience who came on the first day a lot of sightseeing experiences that were worth the price of the ticket.
After these basic entry-level items, what comes into view is the "Music House" headed by a stage and various traditional musicals and dance dramas.
If the previous martial arts performances focused on punching people to the flesh, then the current theater performance was a more dramatic one.
However, unlike most people's impression of "opera art", the opera in Yong'an Paradise has always taken a more popular route.
They abandoned what many professionals call "elegance" and instead adapted and exported their story content in the form of stage plays or even "sketches."
In this "Journey to the West" park, the theme of the play is naturally inseparable from the elements of Journey to the West.
From the three fights with the White Bone Demon to the three borrowings of the banana fan.
Professional folk art still exists, but often only a small part of it is incorporated into the performance.
This is the most clear understanding of the mass market by the Yongan Group.
They never deny that opera has its own audience, but for most audiences, the opera they like is often just a small segment in a pop song that adds the finishing touch.
If we really give them a complete opera, the effect would probably be no less than the astronomy spell taught by a math teacher.
Jia Wenyan is not so naive as to think that the authentic traditional culture will surely be recognized by the majority of people.
Otherwise, after so many years of official promotion of traditional culture, those traditional folk arts would not still be considered a niche culture.
Of course, she does not deny that some traditional cultures really lack publicity, but that is ultimately just an isolated case.
Putting aside other things, the official promotion of Peking Opera is strong enough, but in the end, after all these years, it is still just a "niche entertainment" loved by a small number of people.
It all comes down to the fact that these things have never been entertainment for the "majority" of people.
Those who can go to teahouses and theaters to listen to operas are never ordinary people in the true sense.
Otherwise, there wouldn't be crosstalk and face-changing, which are "skills" that can truly be self-sufficient among the masses.
It is true that Xu Yonghe and Jia Wenyan want to use Yong'an Amusement Park to promote traditional culture and craftsmanship, but the direction of their promotion has always been a bit clever.
For example, there is the music hall and the "craft market" behind the theater.
As a "market" with a Journey to the West theme, the vendors here naturally sell Journey to the West-themed peripherals.
For example, Tang Monk’s scepter, Sun Wukong’s golden hoop, Sha Monk’s crescent shovel, etc.
However, considering the safety of tourists and their subsequent travel issues, the handicrafts sold here are not large ones like plastic toys, but small palm-sized ornaments.
At the beginning, there may have been tourists who came for the golden hoop, but it is a pity that Yong'an College does not have any "handicrafts" in the proportion of real weapons for sale.
But when they saw the details on the figure that seemed to be as fine as the gaps between fingernails.
The eyes of many 2D enthusiasts are full of fanaticism.
It's not just because the surrounding items in Wing On Amusement Park are exquisite, but more importantly, all the surrounding items on the stalls are "handmade" rather than "common goods" mass-produced by machines.
For example, these Monkey King ceramic ornaments in front of Zhang Yuanyi.
In the entire shop, not only are the movements of each Sun Wukong different, but even the tiger-print skirts that match them are genuine embroidery.
Zhang Yuanyi: "Boss, how much is this?"
Stall owner: "Three hundred yuan, no bargaining."
"Three hundred dollars, so expensive, it's just a ceramic doll."
A tourist in the crowd questioned the price. The stall owner in front of him did not get angry, but spoke as if he had expected it:
"Auntie, I know what you mean. If you were to go by the price of a toy, my ceramic doll would indeed be a bit expensive."
"But these are not the toys you imagine being made in a factory."
"Every vendor on this street you are standing on is a student of our Yongan College. Every piece of work you buy has been approved by the college after being reviewed by the college every week."
"That is to say, everything in front of you is handmade by us. Even the clothes of this doll were embroidered stitch by stitch by students from our embroidery academy."
"The park is newly opened today, and we students can still produce more works based on last year's accumulation. If we run out of stock in a while, it will be hard to say whether this market can be held or not."
"For example, if I sell out today, it will take at least two or three months for me to accumulate the current inventory next time I want to set up a stall."
"After accounting for labor costs, three hundred yuan is a very fair price."
Zhang Yuanyi: "That's right, Auntie. This is just like when you buy brand-name bags. When high-quality figures and toys are placed together, there is indeed a very obvious gap."
Stall owner: "Yes, Auntie, what this guy said is right. Although we are taking the popular route here, we are still more of a handicraft."
"If you are buying toys for your children, I suggest you go to the grocery store at the end of the street, where you can find factory-produced toys."
"Many of the handicrafts here are fragile and difficult to clean. If you are buying them for your children, I suggest that the toys in the grocery store on the corner would be more suitable."
"Go there and compare them, and you'll know I'm not ripping you off on the price."
Passerby A: "Auntie, please go shopping first and let us buy first."
Passerby B: "That's right, Auntie, if you haven't decided yet, just go shopping. Oh, and don't forget the rules of Wing On Amusement Park. Each adult ticket can only buy one handmade souvenir."
Stall owner: "Yes, but of course if you choose to buy assembly line products, there is no such restriction."
"My personal suggestion is that if you have not been exposed to fields like the "second dimension" in the past, it is recommended that you make more comparisons before making a decision."
The student stall owner, dressed as a hawker, had no intention of trying to get business from customers.
As a student of Yongan College, he was definitely here to set up a stall and sell his works.
However, under the strict review system of Yong'an College, works that are able to obtain sales permission have no problem of being unsalable, as long as the price does not exceed 500 yuan.
He is now waiting to sell out the goods so that he can quickly hand over to his classmates and collect the sales credits for his works.
The older sister who was leading her child nearby seemed to be touched by the stall owner's attitude that was obviously not bad for business.
She is certainly not some ignorant "old stubborn" person.
As a post-90s who needs to buy toys for her children from time to time all year round, she experienced the explosive growth of the toy market in her childhood. Of course, she understands how big the difference is between the toys on the stall in front of her and the toys she usually buys online.
The reason she asked that was simply because she wanted to bargain out of habit.
Another point... is that she really only has one quota for purchasing handicrafts.
Those who were able to grab tickets on the first day of opening were all "old hands" who had been paying attention to Wing On Amusement Park for a long time.
The same is true for Wang Xinyue. As a smart mother, she had already understood the mechanism of Yongan Paradise before it opened.
The pure handmade handicrafts of Yongan Paradise are what many netizens talk about on short video websites.
Considering the review level of Yongan College, 200-500 is already a very conscientious price range.
Otherwise, Wing On Amusement Park wouldn't have made the rule that only one handicraft can be purchased with each adult ticket.
This is to avoid the stock of handicrafts being swept away by a small number of tourists.
She naturally understood the ins and outs of this, but the problem was that she was a tourist who purchased a parent-child ticket to enter the park.
She can only buy one handicraft at most for her two children, one adult and one child.
She didn't mind buying her son a quality "toy", but the problem was...
"Don't miss my silk scarf either."
"Son, I'm sorry. I know you like Sun Wukong very much, but I really can't bear to part with the spider silk scarf on the stall behind."
"Your mother and I also had a hard time making the decision between the scarf and the hair flower."
"The stall owner said that the ornament is not suitable for children to play with."
"Let's wait... until you're tall enough to buy an adult ticket."
"When we go to the toy store later, I will definitely buy you a few more toys to compensate you."
After Wang Xinyue finished speaking, she hurriedly took her son to the toy store.
She had to buy her son a toy to shut him up. Otherwise, if this continued, what would she do if the boy took a fancy to something in another store and asked her to buy it for him?
She doesn't mind buying some traditional cultural items for her child when the park opens, but the problem is that she only has the right to purchase one item.
Next week, when your dad comes back from his business trip, the three of us will come together and you can use your dad’s quota.
Wang Xinyue said to herself in her heart, and at the same time, many tourists who had seen the "mass merchandise" on the other side had begun to realize the value of these "stalls".
Not to mention the toys and ornaments, those embroidered imitation clothing handkerchiefs were almost immediately snapped up by the surrounding female tourists soon after they were put on display.
People just watched as they passed through one Journey to the West-themed attraction after another.
However, a few hours later, just as they were preparing to end their day's journey by visiting the Yong'an Museum to view "Along the River During the Qingming Festival" and the embroidered version of "Journey to the West".
As they were about to reach the exit of the park, they suddenly saw an unbelievable slogan at the ticket exchange entrance of the Yong'an Museum.
It turns out that in order to ensure the sightseeing experience of visitors to the Yong'an Museum, the Yong'an Museum has set up a checkpoint here.
That is a "visit test" on the "Donghuang traditional cultural elements" along the way.
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