Before leaving, Zhang Baigui secretly went to the Duke's Mansion, where Yan Shiyue gave him a lot of instructions.
On the other side, Qu Sinian was running non-stop.
First, we found a glass workshop and after discussing with the craftsmen, we created a "secret recipe". Then, based on this, we provided targeted training to the craftsmen and managers.
Zhang Baigui went to Suizhou and met with several merchants. He stirred up trouble openly and secretly, making Simao and Glass Workshop known to everyone.
It doesn't take much effort. As soon as everyone heard that the product has not been produced yet, or even the workshop has not been built, they wanted to ask for money... What else is this but bribery! ? Tell me what it is! Humph! Investment or something is nonsense, don't try to hide it from my sharp eyes!
Poor Qu Sinian, his reputation quickly became ruined after his trip to Suizhou.
It was at this time that the glass workshop was built, the staff were immediately in place, and work began immediately.
During the production process, according to what Yan Shiyue said, they began to carry out simple decoration and adjustments to the store for the "franchisees".
Then there was a grand sign-hanging ceremony, with drums and gongs, dragon and lion dances, and new signs were hung on each store one by one. A "State-Owned" plaque was hung next to it, and each boss was awarded a waist badge with "State-Owned Franchise" written on the front and "Supervised by the Ministry of Revenue and Trade" on the back.
You know, this is an era where good wine needs no bush.
...
...
This kind of publicity method is unheard of. Anyway, once the brand is on the market, the boss will be very happy. The imperial court has given it a plaque! Such a scene, such glory, it will bring honor to the family! What's the big deal about spending some money!
At this moment, everyone felt that something was not right.
I thought to myself, does it look like the real deal? Doesn't look like a liar!
Then starting from the next day, all stores began to stock the products.
At first, only a few types were listed, but they were really beautiful and dazzling!
Especially the mirror... When a woman sees it, she will be filled with OMG! Buy it!
Moreover, there were people who were acting as agents in the crowd, chattering non-stop: "I heard that the ladies in the palace are all using it! You can even see the strands of hair clearly! All the princesses and noble ladies in the capital city have it... Hey, I'll spend all my money to buy it!"
All the ladies in the palace are using it! If you don’t buy it, you are not a Dayan person!
Zhang Baigui and Qu Sinian were both hiding in a restaurant not far away, watching the scene below.
Yes, when it was time to inspect the results, Qu Sinian came quietly again. Looking at the people below who were about to lose their dignity, and watching the glass products sold out in a blink of an eye...it is easy to imagine how crazy the "franchising" would be afterwards.
Then, when subsequent "franchisees" see that they are treated differently from the early "investors", they will feel the pain and will definitely tell others desperately.
Rumors will spread quickly.
Moreover, if such things happen again in the future, these people will act more decisively, and it will be easier for Simao to do things in the future.
Yan Shiyue led them step by step and fought a beautiful marketing battle, which made them feel it deeply.
Qu Sinian couldn't help but said, "Master Zhang, have you noticed that the Prime Minister did many things that everyone thought she was a fool at first, but in the end, everyone found out that they were the fools."
Zhang Baigui smiled and said, "Stop talking. I want to ask for permission to join the Ministry of Commerce."
Qu Sinian said with a smile: "You can be in the Censorate, but your heart is with me! Otherwise, who should I look for if I want to put on a big show in the future?"
"You still dare to mention singing a big show!" Zhang Baigui pointed down and laughed, "I was scolding you the past few days, and now you're going to scold me! I'm not singing this show lightly!"
Qu Sinian laughed and said nothing.
The two returned to the capital, Zhang Baigui returned to the palace to report, and Qu Sinian returned to the Duke's Mansion to announce the good news.
As a result, Yan Shiyue interrupted him halfway through his excited speech and said earnestly: "Don't indulge in past successes. We must learn to look forward."
Qu Sinian understood immediately: "Prime Minister, please give your instructions."
Yan Shiyue said: "As for the glass, after the rumors have fermented for a while, we can move on to the next step. Then, I am thinking about cement, should it be sold as well?"
Qu Sinian said: "Cement is not easy to sell, because it is dispensable after all. It's okay to call on everyone to do good deeds, but if you want to sell it, it won't be easy..."
He looked at her and wisely swallowed his words: "Prime Minister, you say."
"I've already thought about it." She said, "You ask the workshop to produce it, and then we'll pick a few places and pave the official roads. After it's done, we'll ask people to experience the Yuwen car for a while..."
She paused and said, "Yuwenche, this can be bought on credit."
Qu Sinian held his forehead with his hand: "On credit?"
"Yes! Yuwenche is Yuefang's property! I didn't say I wanted to present it to the court!" She said righteously, "You court don't want to bully us ordinary people, do you?"
Qu Sinian: “…”
What could he say? He could only say, "No, no, please continue speaking."
"Well," Yan Shiyue nodded and said, "Invite people to experience the Yuwen car, and then everyone can naturally feel the huge difference. Then, we can find a reason to give the Yuwen car to some wealthy people."
She paused and said, "There's a term called the birdcage effect, which means that if someone gets an empty birdcage, then after a while, he is likely to buy a bird to use the cage instead of throwing the cage away."
Qu Sinian suddenly realized, "You mean, they would choose to build a road for the sake of Yuwen Che?"
She nodded with a smile.
Then he said, "Yes, they have no shortage of money, and they have enjoyed Yuwen's chariot before. Besides, building roads is a good deed. It's not surprising that they built roads for Yuwen's chariot! Once one person does it, others will follow suit. And the more roads like this are built, the less people will accept ordinary roads!"
Yan Shiyue smiled and said, "This young man is teachable."
Qu Sinian clapped his hands, very proud.
Then he suddenly paused: "That's not right!"
She asked, "What's wrong?"
Qu Sinian said: "The more cement roads there are, the more people will buy Yuwen cars. Why don't wealthy families buy six or seven? Moderately wealthy families also want to buy one, after all, they don't need donkeys and horses, which saves a lot of trouble. So..." He looked at her: "The Yuwen cars that were given away before can also be considered an 'investment'?"
Yan Shiyue laughed.
She smiled and patted his shoulder: "Okay, Qu Fox, you've got the hang of it."
Qu Sinian smiled and said, "Then would you like to accept me as your disciple, Lord Prime Minister?"
"No!" Yan Shiyue refused coldly: "I will never accept a disciple again. It's too much trouble!"
After a few jokes, Yan Shiyue said to him: "We can prepare for this matter first. It's not too urgent. After all, I still have a trump card that hasn't come yet."
Qu Sinian asked: "What's the killer weapon?"
She pretended not to hear: "By the way, several people who passed the Si Trade Examination have already arrived. I have asked someone to arrange for them to stay at the Meng Family Inn. You can go back and show up, and then I will consider whether to go after everyone has gathered."
After all, by that time, she would be five months pregnant, and her belly would be so bulging that nothing she wore could cover it up, and she was not willing to go out in this image.
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