Chapter 205 Celebrity Endorsement Advertisement Launched
Lu Yuan hung up the phone and lowered his head to continue his work when he suddenly noticed something unusual. He looked up and saw Gu Qingshi standing at the door. "I was about to knock on the door when I found out you were on the phone."
"Did you hear that? It was a call from the Lu family." Lu Yuan smiled, rubbed his eyes and stood up. "You look so happy, is there something good?"
"It's good news." Gu Qingshi came in and shared with Lu Yuan happily, "Luo Qiu's TV series has started airing, and the response has been very good. Strike while the iron is hot, the TV station will air Gu's advertisement tonight."
The TV series filmed by Luo Qiu was broadcast as scheduled five days ago according to the previous plan, with two episodes per day. It is now getting better and better. Many people are following it and it is very popular. People are discussing the plot on the street.
This drama happens to be Luo Qiu's first drama in which he plays the leading role, and it was also discussed with Gu Qingshi before. They would shoot the advertisement first, and then play the advertisement when the TV station is about to broadcast the TV series, which would double the effect.
Now that the TV series has good ratings and high praise, it is time for Gu Qingshi to take action.
"That's great. The advertisement will definitely be useful. You need to be prepared for what happens next." Lu Yuan has also been paying attention.
"I have prepared in advance."
The ultimate goal of advertising is sales. Gu Qingshi invested such a large amount of publicity expenses for the purpose of sales and making more money.
Therefore, we have consciously increased production supply and inventory from a long time ago to avoid the situation where the advertising is effective and demand exceeds supply.
The factories in the county have been expanding, and the number of employees has also been increased. Many qualified people in the county have been recruited, and people from surrounding towns and other counties have also come to inquire.
Gu Qingshi recruits people for long-term planning, so he is quite strict and has requirements for academic qualifications. At least an elementary school diploma is required, and those with junior high school diplomas are preferred. High school diplomas are more desirable, but there are not many people with high school diplomas in the county.
The educational qualification requirement undoubtedly raises the threshold for recruitment, but Gu Qingshi insisted on this principle of employment and established clear regulations early on. If someone fails to meet the requirements, he or she will be fired. She does not care about acquaintances or relatives. Whoever works better and more will get more.
The earliest veteran, Lu Xiaozhu, has transformed and grown up after this period of training. She has a high school diploma and just didn't like to talk before, but you can rest assured that she can do things.
When Bai Xue was not around, Gu Qingshi was basically in charge of the affairs in Mingchang County, and her performance did not disappoint Gu Qingshi.
However, Gu Qingshi wanted to increase publicity, which meant that production had to be increased as well, so Bai Xue had gone back to take charge of the overall situation and continue recruiting people.
Nowadays, Gu’s Kitchen and Gu’s Factory have become the subject of discussion. Everyone is proud to be able to work in the factory. The entire county seems to have changed and is full of hope.
Everything was ready. Before and after the TV series was broadcast that evening, the three-second advertisement for Gu’s whitening cream was officially launched.
The design and the slogan of the advertisement are very simple. It is just two girls who, after meeting each other, ask, "Wow, how come you have become whiter after not seeing you for a few days?"
Luo Qiu replied, "Because I used Gu's whitening cream. Gu's whitening cream makes you beautiful and fair."
Luo Qiu smiled, revealing her signature dimples, and in the end she looked like Gu’s whitening cream, and the advertisement ended.
Although the time was short, it was very memorable.
In that era when television was not yet popular and owning a TV was considered rich, everyone was curious about what was on TV and watched commercials with great interest.
Everyone liked the new advertisement, but when they looked at Luo Qiu, they were all shocked.
"Hey, isn't this Lu Xiaoying?"
"Yes, it's Lu Xiaoying!"
The TV series starring Luo Qiu is a martial arts TV series, in which she plays the chivalrous female hero Lu Xiaoying. She has a distinct personality and stunning looks. Many people like her and remember the name of the character she played.
Luo Qiu has a bright appearance and was a little dark before. But after using Gu’s whitening cream, her whole temperament has greatly improved. This is also the reason why she was willing to be the first to try shooting a commercial.
During the filming, Luo Qiu did not wear Luo Xiaoying's costume, but Lu Xiaoying was a female hero, so her outfit was not complicated. Gu Qingshi tried it out and finally decided on a hairstyle with bangs and a ponytail.
This hairstyle is similar to Lu Xiaoying's, so everyone can tell it at a glance. This is also the purpose of Gu Qingshi and Luo Qiu, to let everyone know it is her. It would be bad if the character and the advertisement were too different and she couldn't be recognized.
Before the TV show started, people who recognized Luo Qiu started discussing it and also remembered Gu's whitening cream.
The ad was aired twice in one night. Because Luo Qiu was so popular on TV, the ad also became popular.
Soon, there were children on the streets imitating Luo Qiu’s advertising slogans. The children learned in order to play, and the adults, especially those who also wanted to whiten their skin, began to pay attention to Gu’s whitening cream.
Soon the number of staff at Gu's store increased dramatically, and Beibei and her aunt's franchisees also ordered goods, causing sales to surge.
Gu Qingshi seized the opportunity and became the first person to try it out. He tasted the sweetness right away and many people came to inquire about buying it.
Although after the show was aired, some people could not accept the connection between the actors and the products, and felt that it was outrageous that a female hero like Lu Xiaoying could be so power-hungry and greedy for money.
People in the TV industry didn't understand her either. They thought she should just focus on filming, and the newspapers followed suit and reported on it.
Because the TV series was being aired, the impact was quite large. Some reporters' rather aggressive words attracted a lot of suspicion and scolding. Some people even went straight to Luo Qiu and asked her if she was crazy because of poverty.
This incident caused a huge stir and was reported a lot. Gu's whitening cream really came into everyone's attention. Although there were a lot of criticisms, they were only from a small number of people. Overall, everyone accepted it.
Many people who like the character of Luo Qiu followed suit and bought products, and the advertising slogans followed Gu's. Amid everyone's discussions, Luo Qiu and the Story Whitening Cream became household names.
Although Luo Qiu received a lot of criticism, it has to be said that this time more people got to know her, not only the role she played, but also her as a person.
Gu Qingshi put the famous movie star Luo Qiu, who was the spokesperson for Gu Group, on the advertising screen, which made many people remember the name Luo Qiu and improved his national popularity, which can be considered a mutual achievement.
The trend of celebrity endorsements started because of Gu Qingshi, and Gu's company was able to profit and open up the market first. The quality was there, and after a period of word-of-mouth fermentation, it was time for a breakthrough.
In an instant, inquiries from all over the province and even from the country increased. In just three days, Gu's officially expanded beyond the province and had franchise stores outside the province.
Gu Qingshi took advantage of the situation and gave it a push, and Gu’s entered department stores and other shopping malls, officially being placed together with those old brands.
(End of this chapter)
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