Chapter 365: Follow your wife to have meat to eat
The feedback for the shampoo is so good that Gu Qingshi plans to press on with the momentum by launching advertisements to promote it and increase its popularity.
It’s just that Gu Qingshi is considering where to start in order to make a more impressive impression.
Today's advertisements are flourishing, and everyone is a smart person, so in addition to Gu Qingshi and Lu Yuan who are innovative, everyone has also created many impressive advertisements.
Gu Qingshi also wanted to make an advertisement that was memorable and real, but he couldn't find a way to start for the time being.
Just when Gu Qingshi was feeling conflicted, the store actually received a rather special thank-you letter.
The letter was stuffed through the crack in the door. The writer was a young man and told his story.
The young man inherited thinning hair from his family. He became bald in his twenties and only had a small amount of hair on his head. Because of his hair, he was never favored in blind dates, as everyone thought he was ugly and looked old.
Actually, his facial features are good, but no matter how good-looking he is, he looks old with that hair.
Matchmakers introduced him to many people but none of them worked out. His parents were worried sick and he felt discouraged, thinking that he might remain a bachelor in the future.
But when he came to the store to buy anti-wrinkle cream for his mother as a gift, he accidentally heard the clerk introducing shampoo. Although he thought it might be a scam, he couldn't help but buy a bottle and take it home to try.
As a result, a miracle happened after this try: his scalp, which had been losing hair since he was a teenager and was very sparse, actually grew hair again.
After his thick hair grew out, the boy's world changed. He became more handsome and confident, and he met a girl who liked him and he liked her too.
The young man said that he had bought two more bottles and would give them to his father later. He also said that he would definitely be their loyal customer in the future. He was grateful to the shampoo for helping him find a wife.
Originally the young man said he wanted to thank the customer in person, and even thought about presenting a banner to the store, but he felt too embarrassed to do so, so he decided to write a letter of thanks.
After Gu Qingshi received the letter, he felt happy for the young man. Although the letter seemed very funny because of the way he wrote it, there was actually a lot of sadness in it, and he was very sincere.
After reading the letter, Gu Qingshi suddenly had an inspiration. Maybe shampoo doesn’t have to hire older people to do its advertising, but it could start from this aspect?
Fearing that the advertisement might offend the young man, Gu Qingshi sought him out for consultation in person and told him her thoughts.
The young man did not feel offended, but was very happy. "I can do commercials. I believe there are many people in this world who have the same low self-esteem as me. It would be great if everyone could be as happy as me. I am not a star, otherwise I can help shoot commercials!"
Nowadays, there are more and more celebrities filming commercials, and everyone has accepted it. Also, many ordinary people have become different after filming commercials and appearing on TV, and are called little celebrities.
The young man felt regretful, but Gu Qingshi's eyes lit up, "Are you willing to shoot a commercial?"
"I can take a photo? I'm not a singer or a movie star." The young man was surprised.
"Of course, you don't have to use celebrities."
The young man was willing, and his family and his girlfriend also supported him, so he collaborated with Gu Qingshi to shoot a commercial.
The creative idea of the advertisement is the story of the young man. Although he was not used to and felt awkward in front of the camera at first, he played the role in his true colors and quickly overcame these problems.
The filming went smoothly, and soon the advertisement was released to everyone through radio, television and newspapers.
This short story advertisement, which is like a TV drama, or even more exciting than a TV drama, attracted everyone's attention.
TV commercials are much simpler, but with the presence of shots and simple slogans, it’s hard not to notice.
"Being rejected for being ugly and unable to find a wife? You need a miracle shampoo to grow and nourish your hair and regain your youthful vitality."
In the ad, the young man first appears in his previous image, and then in his later image. The contrast between his thick hair and changed appearance makes people wonder if it is the same person.
The advertisement was very attractive and attracted everyone's attention and discussion, from discussing the young man to shampoo.
The radio and newspaper ads were longer and more creative, unfolding in the form of a short story about a young man who was always rejected before and later created a miracle after using Gu's Miracle Shampoo.
Because there was no such form of advertising, no one could tell it was an advertisement at first. They thought it was a short story, and only later did they realize it was an advertisement.
There were also some people who didn’t realize that this was an advertisement until the end. Although there were many types of advertisements, this was the first time they had seen one like this, so they just treated it as a story. It was only when they saw the shampoo later that they remembered the story they had heard and bought it out of curiosity.
Of course, this is only the case for some people. People who have the same troubles reacted quickly and went to learn more about and buy it to see if it can really create miracles.
Gu Qingshi gave the shampoo a separate name like "Miracle" to distinguish it from facial masks and whitening creams, in preparation for making it independent in the future.
Although there are not too many product types now, there will be more and more in the future. In this case, let's separate them. Just like Lu Group has many brands, Gu Qingshi also wants to become stronger and bigger, so he started to prepare.
It is called miracle and it really works miracles, whether it is the efficacy of the shampoo or the advertising effect.
After the advertisement was released, it attracted a lot of attention and discussion. Many competitors or businesses only then realized that this was an advertisement and that it could be advertised in this way!
When everyone heard the advertisement made by Gu Qingshi again, they became numb.
It’s her again, she innovates advertising again!
Before, she invited celebrities to do advertisements, and later it was proved that the effect was very good. Now everyone has caught up with her and thinks it is good. As a result, she changed again. She no longer uses celebrities and adopted another method.
Those who reacted quickly saw that it was good and immediately clapped their hands: Then follow up, follow up quickly!
No matter how fast it is, it still takes time and creativity, and during this time, some people have learned it first.
As expected, it was the Lu Group and Lu Yuan again!
That’s right, Lu Yuan was enjoying the benefits of Gu Qingshi again, and the results and sales were enough to make people grit their teeth.
Before, Lu Yuan had never hidden the fact that he sometimes lived off his wife. Now that Gu Qingshi and he were engaged, he became even more unscrupulous.
When faced with everyone's teasing and inquiries, he said frankly that living off others is really delicious and he is very grateful to Gu Qingshi.
Everyone was speechless, but couldn't help but feel envious and jealous, because this really was effective. Just look at the Lu Group's growing influence.
Lu Yuan is certainly the main factor, but Gu Qingshi’s help on several occasions is also indispensable.
Why can't they have such good things happen to them?
(End of this chapter)
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