If persuasion fails, then force must be used. But force must be used with a just cause. Therefore, public opinion must be shaped first, shifting the focus from Heavenly Court's suppression of dissidents to Heavenly Court's maintenance of peace and stability in the Six Realms. Only in this way can Heavenly Court gain support both inside and outside the Six Realms, or at least within the Six Realms.
It seems that the Heavenly Court still wants to fight, but the time is not right yet. Wang Yao nodded secretly, and basically understood the reason why the Supreme Lord wanted him to wage a war of public opinion. He smiled slightly.
“Chen Xian is right. Golden Horn Bay is a desolate place and has nothing to do with our Women’s Federation. Even if our Women’s Federation sends offices down there, they will be stationed in the God Realm. Whether or not the Women’s Federation branch in the God Realm needs to set up a branch in Golden Horn Bay is not something we should worry about.”
“However…” Wang Yao looked at the relieved expressions on the faces of the assembled immortals, and his tone changed. “Seeing the Heavenly Court being slandered by the foreign world, as a member of the Heavenly Court, I still feel very aggrieved.”
"Look around, everyone. Just the propaganda department of our Women's Federation alone has five people from Heaven. Since we are in positions of power, we must fulfill our responsibilities. Since we are all involved in propaganda, let's think about whether there is any way to change Heaven's current passive situation in public opinion."
Upon hearing Wang Yao's question, the group of immortals perked up and immediately thought of their respective positions. Using the Golden Horn Bay incident as a practice exercise to hone their propaganda skills was indeed a worthwhile endeavor.
After all, not many of you here have experience in publicity work, so you're a little nervous sitting in this position.
"Director Wang, the Golden Horn Bay incident is extremely sensitive in Heaven right now. If we start our propaganda from this angle, how do we grasp the direction and the appropriate level of discretion? Could we overdo it?" However, there were still some calm minds out there. Chen Lin frowned and asked.
“I’ll take control of the direction, and I’ll take responsibility if anything goes wrong. You’re just brainstorming now to see if there are any solutions. Ultimately, whether to do it and how to do it is up to me!” Wang Yao said with a smile.
"Why don't we have a solution? I'll set up a few writing teams to write several monographs that specifically introduce the historical evolution, grievances and entanglements between Golden Horn Bay and the divine realm, in order to set the record straight."
Teacher Luo had been eager to speak for a long time, but he didn't really know much about the Golden Horn Bay incident and couldn't join in. Now that the topic of solutions came up, he immediately perked up and spoke first.
“There are a few singers, dancers, and pianists in Golden Horn Bay who are quite good. As far as I know, they often disguise themselves and tour the Six Realms. We can also organize a large-scale performance event to bring together the gods, allowing the artists of Golden Horn Bay to interact with the gods…” Wang Zhaojun said.
“We can mobilize a few online influencers to denounce the foreign propaganda online, presenting the facts and reasoning…” Hu Fei said, his eyes wide.
"Director Hu, we won't trouble you with the online influencers; that's what our Internet Propaganda Bureau does," Chen Lin said with a smile to Hu Fei.
"Damn it, aren't online influencers just people who spread rumors? Without them, how can my rumor propaganda bureau get on its feet?" Hu Fei panicked upon hearing this.
“If you don’t go through online influencers, you can have immortals spread the word by word,” Wang Zhaojun said with a smile.
"Word-of-mouth is incredibly inefficient," Hu Fei shook his head repeatedly.
“I can get the entertainment industry to cooperate with you. Those costume and prop masters, and extras love rumors,” Wang Zhaojun said with a smile.
"Director Hu just raised a serious issue, which is that we need our own publicity platform. In my opinion, the Rumor Propaganda Bureau should mainly focus on fabricating rumors, and then spread them through our channels such as performing arts, film and television, creative works, and the internet..."
Suddenly, Fairy Ruan, who had been silent all along, spoke up.
"Platform? Aren't our performing arts, shows, online promotions, and those literary and film works themselves platforms?" Fairy asked in astonishment.
“That’s not how it works. My network is a bit better. Anyone can register an account on a popular forum and make their voice heard, but the problem of how to attract an audience still exists.” Chen Lin, having worked in publicity, immediately understood what Ruan Xianzi meant.
"For example, which distribution department will distribute the works created by Director Luo and his colleagues? Will they be distributed within the Six Realms or uniformly distributed both within and outside the Six Realms? If they want to distribute them in the international market, will the international distribution units recognize our works? There is also the issue of translation."
“If we can’t control our distribution in the foreign markets, then we can only make a fuss within our own six sectors, which won’t have much impact on the foreign markets and won’t achieve the publicity effect that Director Wang wants!” Chen Lin said.
"The same principle applies to performing arts and film. Director Zhaojun went to great lengths to organize the performing arts event, but only a few thousand people in the area where the event was held watched it. As a result, it won't have any impact in the foreign world or even in the six realms. How can it achieve the effect of publicity?"
"Furthermore, if the movies and TV series we've put so much effort into making and spent so much money are not broadcast through any channels or only through a few channels, not only will the publicity effect be impossible to guarantee, but it will also be a huge waste of our magical power and financial resources!" Fairy Ruan added.
"According to Fairy Ruan, besides the Propaganda Bureau, we also need some kind of distribution channel?"
Wang Yao scratched his head. He had never fought a propaganda war before, and he was a complete novice when it came to the logistical preparations needed for such a battle. But after listening to Chen Lin and Fairy Ruan, he was greatly inspired.
"That's right. Moreover, if the director wants to achieve good publicity results, the channels must be both influential and have a relatively secretive background. They must be able to reach a wide audience, but they cannot let people see at a glance the relationship with our Women's Federation, thus arousing the audience's speculation."
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