“I know about this. Back then, when Lord Taibai Jinxing was the Heavenly Court’s special envoy negotiating with the Western Realm about the Great Calamity, he was rebuffed by the Western gods and returned in a fit of rage, demanding a halt to all publicity about the two calamities,” the fairy said, her eyes wide.
"That incident was really frustrating. We were filming a documentary about the human world and the underworld fighting against calamity. I was with the human world's film crew, and later I learned that the underworld was hundreds of times worse off than the human world. Even the terrible state of the human world almost made me depressed, and I couldn't cultivate normally for a long time."
"The foreign powers committed such heinous crimes against us, and with just a few words, it's become our fault, and we have to compensate them? The film was only shown once and can't be shown again. It's infuriating just thinking about it," Fairy Ruan nodded in agreement.
Wang Yao looked at Chen Lin, Fairy Ruan, and Fairy Maiden, all of whom looked utterly defeated. Having personally experienced the tribulation in the underworld, he was quite shocked by the foreign world's propaganda methods of distorting the truth and calling a deer a horse. He stroked his chin and asked a pointed question.
"Why do I feel like we're on the defensive in this war of words with the foreign powers? Why is it that those spy agencies can succeed in accusing our channels of serving the Heavenly Court, while we can't accuse those spy agencies of being mouthpieces for the foreign gods?" Wang Yao asked curiously.
"Director Wang, you may not know this, but the background of foreign propaganda agencies is very complicated. They are usually controlled by different foreign figures through power or money. They are rarely directly under the government. They often fight among themselves. It's all just a facade for freedom of speech."
"But the common people believe that. After all, when they're fighting amongst themselves, these channels can actually reveal a lot of real information. But when it comes to us, they tell lies, like putting one lie in ten truths. How can the common people tell the difference?"
“Our propaganda agencies are different. We treat them as the mouthpiece of the government. Even the Heavenly Emperor cannot set up a news agency or publishing house in the Heavenly Court to speak for himself.”
"Although we usually pay close attention to the authenticity of our propaganda materials, given the vastness of the Six Realms, it is inevitable that we will encounter some sharp conflicts between superiors and subordinates. Therefore, we must play the role of a mouthpiece and do some work to reduce major issues to minor ones for the sake of stability and unity in the Six Realms."
"But this cannot be hidden from the eyes of the people. Moreover, whether it is the foreign or the six worlds, who doesn't know that their own people will protect their own? Therefore, our propaganda agencies are inherently perceived by the people as not being neutral enough and not very credible."
"So, when we say the same thing, the common people like to ask more questions, but when foreign channels like spy agencies say it, the common people believe it immediately. But in reality, which foreign channel isn't backed by the power of foreign gods?"
"But they are very good at hiding it, and the foreign gods don't interfere with minor matters. This is what I just said. When they fight like dogs, as long as the foreign gods behind them are not involved, the foreign gods let them bite as much as they want."
"This creates a misconception among the public," Chen Lin explained.
"So, does this mean that our propaganda agencies have too simple a background, so the people remember everything they've done? On the other hand, the foreign ones have a complicated background and are used to attacking each other, both the truth and the lies, making it hard to distinguish between them, and the people are more easily misled by them?"
Wang Yao asked.
“Yes, especially for our Six Realms, that’s exactly what it is!” Chen Lin nodded repeatedly.
“Well, in that case, it would be better if we established our channel in the foreign lands. Let’s go and have a go at it. If we don’t get blood on our hands, how can we say we’ve fought? Um… what does everyone think?” Wang Yao asked again.
“That would be great, but organizational structure is a problem. It’s an inviolable rule of the Heavenly Court that our propaganda agencies in the Six Realms must be controlled by the Heavenly Court.” Chen Lin said.
“It’s not contradictory!” Wang Yao chuckled. “Who says our five propaganda bureaus aren’t controlled by the Heavenly Court? Aren’t we all getting paid by the Heavenly Court? I’m talking about the channels. We can make the background of that dog we released a bit more complicated.”
"Well..." Everyone present, especially Ruan Xianzi and Chen Lin who had previously worked in publicity, frowned upon hearing this. Wang Yao's idea was simply too far-fetched.
In their understanding, propaganda work and dissemination channels are actually one and the same, both under the control of the Heavenly Court. But Wang Yao, whether due to a lack of experience in working with the Heavenly Court or because he had a particularly wild imagination, actually wanted to divide this thing into two parts.
This means that the five propaganda bureaus under the Women's Federation are responsible for setting the direction of propaganda and providing propaganda materials, but the actual implementation has to be carried out through channels that are not controlled by the Heavenly Court. How can the effectiveness of the implementation be guaranteed?
"The foreign gods know to hide behind the scenes, so why can't we? We need merit, we need to cultivate, we need to eat. Don't those foreign guys who run distribution channels need that too? Making a little more money is still making money, I don't believe they're not greedy for money," Wang Yao said with a smile.
“But…we don’t know if this violates the Heavenly Laws. Besides, can the foreign gods tolerate their local channels doing work for us? They can get away with doing less work, but we want to achieve a public opinion effect. How can we not arouse the foreign gods’ vigilance?” Chen Lin was still full of concerns.
"Whether it violates the Heavenly Laws or not is up to me, so don't worry about it. As for how to utilize the channels in the foreign territory, whether we build them ourselves or bribe them, if everyone agrees that our channels must be built in the foreign territory, then this issue becomes a tactical one."
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