Lin Yuexi also felt that if she had to rely entirely on herself to obtain supplies from the space, she would have to find the source of the goods.
When she expressed this idea, Zhao Gang realized the crux of the problem and immediately began to contact various manufacturers for supply and sales.
Relying on the connections he had accumulated previously, as well as the sincerity and courage he demonstrated in business activities, Zhao Gang quickly reached cooperation intentions with several large daily necessities manufacturers.
In order to ensure the quality of the goods and the stability of supply, Zhao Gang and Lin Yuexi decided to visit the manufacturer in person.
In the factory, they carefully check the production process, strictly inspect the raw materials one by one, and have in-depth exchanges with the factory's technical staff, not missing any link that may affect the quality of the goods.
After many days of running around and screening, they finally entered into long-term cooperation with a group of high-quality manufacturers, laying a solid foundation for the subsequent development of Yuexi stores.
As the cooperation deepens, the merchandise variety of Yuexi store is becoming increasingly rich, ranging from local specialty products to internationally renowned brands.
At the same time, Lin Yuexi also launched a membership system to provide loyal customers with exclusive benefits such as points and discounts, further enhancing customer stickiness.
However, Manager Liu of the Overseas Chinese Store did not give up.
As he watched Yuexi Store become more and more popular, his resentment grew day by day.
After much thought, he came up with a more sinister tactic - malicious competition.
Manager Liu instructed his brother-in-law to open a similar store near the Yuexi store, selling similar goods at prices below cost, in an attempt to squeeze out the Yuexi store through a price war.
Faced with this sudden price shock, Yuexi store's business was affected to a certain extent.
Customers began to hesitate between the two stores, and sales declined significantly.
Everyone was feeling anxious, worried that Yuexi store would be squeezed out and would be unable to survive.
But Lin Yuexi knew that Manager Liu was courting death by trying to squeeze out her Yuexi store through a price war.
Because pure price competition will only "hurt the enemy 100 and hurt yourself 800." Only by providing unique products and unique value can we gain a foothold in the market.
So she and Zhao Gang held an emergency meeting to develop a response strategy.
On the one hand, they optimized the store layout, added comfortable shopping lounge areas, and improved customers' shopping experience;
On the other hand, Lin Yuexi made full use of the space advantage and took out some rare and novel commodities in the market. These commodities not only attracted the attention of many consumers, but also became the distinctive signature of Yuexi store.
In addition, Lin Yuexi also actively negotiated with suppliers to obtain more favorable purchasing prices. At the same time, she strengthened cost control and appropriately adjusted the prices of some commodities without reducing the quality of the commodities in order to maintain price competitiveness.
In this fierce business competition, Yuexi Store gradually stabilized its position with its flexible business strategies and high-quality services.
Customers have discovered that shopping at Yuexi stores not only allows them to enjoy more considerate services and unique merchandise, but also allows them to experience a distinctive shopping atmosphere.
Gradually, more and more customers returned to Yuexi Store, while Manager Liu's supermarket fell into a loss-making dilemma due to long-term low-price dumping and eventually had to close down.
After this vicious competition, Yuexi Store truly made a name for itself in Beijing, established a firm foothold, and became a household name and a preferred shopping destination.
Lin Yuexi and Zhao Gang were not satisfied with the status quo. They began to turn their attention to surrounding cities, planning to open chain branches and promote the Yuexi store model.
The news that Lin Yuexi was going to open a chain of branches spread into Qinghe Village like a spring breeze. In an instant, the whole village was in an uproar.
The villagers gathered together and discussed this matter excitedly, their eyes full of longing for new opportunities.
Under the leadership of Captain Li, the Qinghe Village has solved the problem of food and clothing by relying on Lin Yuexi's provision of Gastrodia elata planting.
Now Lin Yuexi has taken the lead in opening a store again. This is a good opportunity!
Everyone has some ideas in mind, but no one has the courage to take the lead in running an individual business.
The most excited people were Lu Jianmin and Wang Lijuan. The moment they heard the news, they looked at each other with excitement in their eyes.
They know very well that this may be a great opportunity to completely change their destiny.
That night, the couple left their two children at Aunt Zhang's house and began to pack their bags. After some simple preparations, they boarded the train to Beijing early the next morning.
The train was crowded and noisy, but the couple was unaware of it. Wang Lijuan leaned on Lu Jianmin's shoulder and whispered, "Jianmin, if we can seize this opportunity, we can move to a higher level."
Lu Jianmin held her hand tightly and nodded firmly: "Of course, Yuexi is a reliable person. You can't go wrong if you follow her."
In this way, they endured two long days and one night and finally arrived in Beijing.
After many twists and turns, they found Lin Yuexi.
Seeing the couple looking a little tired but still excited, Lin Yuexi smiled brightly and greeted them enthusiastically: "Second brother, second sister-in-law, you came at the right time!"
As he spoke, he pulled them to sit down, poured them water and brought them snacks.
Lin Yuexi said with emotion: "I was just worried that I couldn't find the right person to open a branch store. You guys came at the perfect time! The branch store in Gan'an County depends on my second brother and his wife."
Lu Jianmin and Wang Lijuan were surprised and delighted when they heard this.
Lu Jianmin stood up quickly, puffing out his chest: "Yuexi, don't worry, as long as you trust us, we will do a good job in this branch and will definitely not let you down!"
Wang Lijuan's eyes were slightly red, and she was so excited that she could hardly speak. She just kept nodding.
Lin Yuexi was very happy when she saw the excitement and determination of Lu Jianmin and his wife.
She knew that her second brother and second sister-in-law were hardworking and kind-hearted. Now that they had made their first fortune by growing ginseng, it was the best time to start a career as they had both money and people with money!
She introduced the planning and conception of the Qian'an County branch to Lu Jianmin and his wife in detail, from the initial intention of the store location, to the conception of the store decoration style, to the general direction of staff recruitment and training, without missing a single thing.
She still took Lu Jianmin to her stores one by one to visit and experience the fun of shopping, and also promised to train employees for them and choose a store location.
Through Lin Yuexi's explanation, Lu Jianmin gradually understood all the information about Yuexi store. They felt that Lin Yuexi's management style was really too shocking!
The sales and profits of Yuexi Store deeply touched the couple's hearts, and they immediately started to work on it.
A month later, Lu Jianmin and his wife returned to Gan'an County to start planning for the store.
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