When a new book is put on the shelf, it is like a baby being born. You have no control over it.
Jian Jing did not pay much attention to the sales volume, but thought several times whether Scar Man would buy her book.
The answer is of course yes.
Then, he must understand the strategy hidden in the book.
There are so many flowers and so many materials in the world, why is the heroine's blood feud metaphorically a rose? The blood rose is naturally the bleeding rose sent to the book signing event!
Yes, she did it on purpose.
The moment she put pen to paper, all kinds of consequences had already emerged in Jian Jing's mind, but she still decided to do it, just like a person standing on a tall building will inexplicably have the urge to jump down. It
is very risky, very crazy, and very unreasonable.
Jian Jing was also wondering why she did this, as if there was some connection between the two of them, which made her want to respond to his provocation at that time.
He used the devil doctor as a hint, and she used rose gold to fight back.
It was as if they were both lurking in the jungle, knowing each other's existence. He was hunting her, and she was no longer willing to be played around by him, waiting for an opportunity to test him and intend to kill him.
What a strange psychological state.
Jian Jing seemed to be divided into two, half of her personality followed her heart to provoke, and the other half of her personality was troubled by this, and she didn't understand why she did this.
But it was done, and there was nothing to regret. It
's rude not to reciprocate.
Now that things have come to this, what will he do?
Jian Jing took a deep breath and exhaled slowly to calm her turbulent thoughts.
There was no point in thinking more, the enemy was in the dark and she was in the light, so she could only wait.
Anyway, she was not in a hurry at all. The longer the time, the more room for growth, and there was plenty of time to waste with him.
As she was thinking, Kang Mucheng's WeChat arrived. She didn't need to read it to know that it was good news - if the sales were not good, he would have come to comfort her long ago. How could there be news suddenly after several days of silence?
Sure enough, within a few days, the sales volume easily exceeded 500,000.
This was the result of no publicity.
At this point, Kang Mucheng could promote it without leaving any trace.
The reputation brewed in the early stage slowly fermented, and the real readers and fake readers were mixed together. Who could tell them apart? The money spent on publicity was splashed one after another, and the wonderful thing was that it was slow and powerful, and did not seem too anxious.
Even President Tao had to admire Kang Mucheng's "stability".
After all, Jian Jing's book release this time was not without risks. It was only 5 months between the new books, and Devil 2 broke the million mark, but Rose did not pass this hurdle. It was a bit embarrassing, as if the last time it was a hit was just good luck and the popularity created by marketing operations.
Therefore, if it was President Tao, the opening publicity would definitely not be so bland.
He would choose to make it a big hit, giving people the feeling that it was selling extremely well, and even if it was at a loss, he would maintain the aura of millions of sales.
To be honest, who would really stare at the sales, "feeling" that it was all over as long as it sold well.
But Kang Mucheng was not in a hurry at all, and was very restrained in the publicity.
In other words, readers did not receive overwhelming push notifications, but just saw the name of this book many times without realizing it.
For example, this book reading UP introduced the books he read in the first half of the year. When talking about the devil, he mentioned the new book. The new book inventory of that public account ranked first among the 10 new books.
There were inexplicable posts on Shuchong.com, arguing whether "Rose, Gold and Killer" is a suspense novel or a love novel? The posts were high, and the debate between the two sides was fierce, attracting many melon-eating parties to join.
People are very strange. They have a herd mentality and a rebellious mentality. Sometimes the higher the popularity, the less they buy into it. But many people like it, but they don't see any popularity, and they will be angry. Such a good book has no one to read, and the homepage recommendations are all rubbish. No, I want to recommend it.
The strategy is very successful.
The sales of "Rose, Gold and Killer" are steadily climbing towards 1 million.
Only Jinwu was scolded by Jianjing's fans, who felt that they were a big business but did nothing and had rubbish publicity.
Of course, this has nothing to do with itching.
Kang Mucheng knew what was going on and just waited patiently.
By the beginning of June, the sales had indeed steadily entered the seven-digit and were still growing steadily. At the same time, the reputation of the book inevitably dropped a bit - many people think that the suspense of her new book is not strong enough, the adventure elements have been greatly increased, and the reasoning has lost a bit of rigor and rigor.
This shows Kang Mucheng's experience. If the "love" was included in the promotion, it would definitely be a big deal.
However, the rating on Bookworm.com fell to 8.2, and sales are sometimes different from ratings.
The death of the killer deceived too many people's tears.
The simple and quiet reader group originally had few audiences for romance novels, but this time there were too many comments about "absolute love", which deceived many lovers of romance novels into falling into the trap.
You know, this audience group supports the Morning Star Publishing House, so how can it be underestimated?
Later, the growth momentum was even stronger than that of Devil May Cry 2, and it kept rising.
Jian Jing immediately felt what it meant to be "hot".
In the writers' group she joined, there was an endless stream of compliments and sarcastic remarks, as well as people trying to make friends with her, asking her to recommend books, and helping to introduce people to her. It was non-stop all day long. Her cell phone became a time bomb, and she got a headache when she heard the news.
Writer Xu came to inquire about the situation again, saying that many people were optimistic about Rose Gold and asked her what she thought.
To be honest, the entertainment industry is glamorous and lively, and it is the most glamorous industry among all industries. At first, Jian Jing was indeed a little curious, but since Shao Meng was killed, Tao Tao went crazy, and Xie Wei committed suicide, she understood the helplessness and cruelty of the industry, and inevitably became bored.
Making money is good, but to be honest, she has no worries about food and clothing, and she doesn't need too much money.
So she pushed everything to Kang Mucheng: "Ask Mr. Kang, do it if it's suitable, forget it if it's not suitable."
Writer Xu had a complicated mood: "The cooperation between you two is unique."
Jian Jing smiled and felt it was rare.
Ordinary cooperation, of course, would not reach the level of her and Kang Mucheng, and there were certainly coincidences: for example, "Jian Jing" was alone and helpless at the time, and had no ideas, and someone made decisions for her, which was what she wanted. Kang Mucheng just returned home to take over the family business. Facing the elders in the society, he needed to train writers himself...
but after all, it was their fate.
She was an orphan in this world, and Kang Mucheng was half relative and half friend, and he saved her life and cultivated her. If you think about it carefully, he was already the most important person.
It was not easy, how could she bear to ruin the relationship because of money, so she naturally trusted him to the end.
Kang Mucheng never let her down, and he laid out his cards with her directly: "Several companies have contacted me, and the prices they offered are not bad." He quoted the price and the company, which was indeed fair.
But he changed the subject and said, "You can pick one from them, or... give it to me."
Jian Jing said "Oh": "Jin Wu wants to shoot it?"
"The water is almost dry, we should try to cross the river." Kang Mucheng said, "You don't have to care about me, think about it carefully."
Jian Jing only thought for a few minutes, and then said affirmatively: "Then give it to Jin Wu. I don't want the money from the copyright, how about giving me dividends later?"
Kang Mucheng shook his head: "No, it's too risky."
"It's not risky. Anyway, if you give me the money, I still have to find a place to run the business. It's better to save some trouble." She didn't care, and even showed a little annoyance, "Use the money to manage finances, it's not right. If you ask me to spend it, I don't have so much expenses."
Once the income goes up, how to manage the savings becomes a problem.
Jian Jing's mind was not on this. She couldn't really let the manager handle all the assets. She could just use some cash to buy funds and stocks, but she had to make a decision on the rest.
This matter was not a big deal, and it was not a small deal. She was very troubled. It would be better to just hand it over to Kang Mucheng so that she wouldn't have to worry about two people.
Kang Mucheng didn't know whether to laugh or cry after hearing what she said: "You only have this little family property. Don't waste it. You lose a lot from making movies, but you earn little. At least you can afford a villa."
"I'm just one person. How can I live in two houses?" She shook her head calmly. "No matter how much money you have, you can't bring it with you when you are born, and you can't take it with you when you die. If you lose it, you lose it."
This was said sincerely, and Kang Mucheng believed it. But who in the world would really complain about having too much money? He knew in his heart that she just wanted to help him.
A year ago, if she had proposed this idea, he would have definitely rejected it outright - why would she need to worry about it? But now, he no longer treated her as a child. After thinking for a moment, he actually agreed.
"The finances have been tight lately." Kang Mucheng accepted her favor, "I won't be polite with you." Jian
Jing was genuinely happy.
But before the corners of her lips could rise, he followed up with a sentence: "When you lose money, you will learn your lesson."
Jian Jing: "..."
She lost money, so wouldn't he lose more? Crow's mouth!
However, Kang Mucheng was pessimistic in words, but his actions were as decisive as ever. It didn't take long for him to find a well-known female director, with Jinwu investing, to prepare for the filming of a movie.
This female director is not very good at shooting commercial films, but she has won awards for her art films. Her personal style is very prominent and her artistry is very strong. She was willing to take on this movie because she was interested in it and had previously discussed cooperation with Jin Wu. She also wanted to make some profitable films to attract investment in the future. As soon
as the news came out, it naturally caused some ripples, but this had nothing to do with Jian Jing.
She was considering whether to participate in the recording of the third season of "Haunted House Adventure".
The invitation was sent to Kang Mucheng about a month ago.
He himself was not enthusiastic about this. He believed that writers should speak with their works and communicate with readers spiritually, rather than the writers themselves appearing in front of the public and becoming idols to be sought after.
But Jian Jing was different.
She used to stay at home and the better she wrote stories, the more introverted she became. Now that she finally had a hobby, he couldn't bear to persuade her even if he thought it was inappropriate.
To put it bluntly, what's wrong with a little girl who likes to play and make trouble?
In this case, it's better to be on a variety show than to get involved in the case. At least it's arranged by the program team and there's no danger. Therefore
, without hesitation, he handed the plan to her: "Do you want to go?"
The last time she went to participate in a haunted house program, she caused a seven-star sealed coffin, so this time Jian Jing was not in a good mood. But she took a look at the plan and was moved.
This episode is called "Murder Hospital".
Unlike the previous programs, this is a newly opened haunted house abroad. The original site was a hospital. In the 1970s and 1980s, the director and doctors started an organ trade. On the surface, they were doing charity and taking in homeless people who had no money to treat their illnesses. In reality, they killed the powerless poor and sold their organs to dignitaries to make huge profits.
For more than ten years, the hospital buried countless souls.
Later, one day, a patient fell into a state of suspended animation after his kidney was removed. The hospital treated him as dead and put him in a body bag and sent him away. Unexpectedly, a passerby woke up and reported the case, which made the truth known to the world.
But unexpectedly, when the police arrived at the hospital and prepared to arrest the director, the director, doctors, and nurses all disappeared cleanly, as if they had never existed. The hospital was abandoned, and people around said that on foggy days, they could occasionally see white shadows coming and going, as if white coats were floating in the air, which was extremely pervasive
.