In a private room on another floor of the hotel, Sun Lifang handed over a notebook in which she had written down her ideas.
A bad pen is worse than a good memory; having this document will at least remind her what to say when she forgets her lines.
“This is called an outline,” Sun Lifang said with a smile, handing it over.
Actually, there aren't that many rules; she's just too concerned about the outcome.
Everything is difficult at the beginning. You need to prepare for an exam for a period of time. You can still do well if you attend classes, review and prepare for the exam. So what if you are rejected?
It's just an "exam" and doesn't represent anything.
She will continue to try in the future.
With a relaxed attitude, Sun Lifang spoke fluently.
"You already have the goods?" Takeuchi Yoshiko asked only this one question after reading the documents.
There's nothing wrong with having another source of income, but out of a sense of credibility, she asked, "Has a product quality inspection report been issued?"
It's true that their various magazines frequently rake in huge profits from advertising, but print media is ultimately not static—
Yoshiko Takeuchi, who had just returned from a business trip to Europe and America, had already noticed that they were communicating via computer over there.
Industry exchange meetings also featured entrepreneurs' visions and plans.
"The future is an information age, where all information will be on the internet."
"People no longer open an encyclopedia to find out a question, but rather open the internet."
As times change, and with the speeches of entrepreneurs, Yoshiko Takeuchi keenly noticed—
"If print media is no longer popular, then advertisers will no longer seek it out to place ads."
What's the point of making money then?
If they don't make changes and innovations, and leave themselves an extra "way to make money," the Takeuchi family's businesses will not prosper for long.
As the person in charge of the company, Yoshiko Takeuchi has been considering the direction of future development.
The downside of family businesses is that they must be inherited by children.
But she has no children.
Furthermore, even if she had a child, Yoshiko Takeuchi had two concerns—
First, can you be sure that your child will want to inherit the family business, or that they have the ability to do so?
Secondly, as the legitimate daughter of a large family and the heir bearing the expectations of so many people, she naturally knows how heavy the burden on her shoulders is.
Yoshiko Takeuchi, who loves children, didn't want to put so much pressure on her "future child."
“Making more money is the only way out.” After expressing her concerns with a smile, Yoshiko Takeuchi added, “I also want to try selling goods, so it’s another avenue.”
Advertising for other brands only earns you advertising fees. Everyone knows how little profit cosmetics actually make.
The income from advertising can never compare to that from selling goods yourself.
"We can give it a try; we won't lose anything anyway."
Yoshiko Takeuchi looked radiant. As the head of the company, the most important thing is to maintain a youthful mindset.
"Think like a young person and be open to new things."
At this point, Yoshiko Takeuchi blinked and slowed her tone—
"After all, I make money from young people."
Young people who are at the forefront of trends are the group with the greatest spending power.
Furthermore, "our products are not expensive."
Brand-name goods do sell in Shanghai, but the world is structured like a pyramid.
Are there more rich people or more people from the lower and middle classes?
In 1998, the influx of fashion trends from Hong Kong and Taiwan sparked a wave of idol worship.
The younger generation is actually more willing to try new things and be unconventional.
In the current market, brand-name products that cater specifically to the wealthy are unaffordable for the vast majority of young people.
However, established brands like "Avon" and "Pechoin" favored by the older generation don't appeal to young people.
It's not that your product is bad, it's that young people don't want it.
This fascinating psychology of "being unconventional and unique" is exactly what they, as businesspeople, need to grasp.
Before Sun Lifang made the suggestion, Takeuchi Yoshiko had tried selling the freebies from magazines and the extra freebies produced by the manufacturers.
They were snapped up immediately.
Sun Lifang's cooperation proposal perfectly aligns with her wishes. Takeuchi Yoshiko's biggest concerns right now are two things—
When will the product quality inspection report be available?
And, "How do I launch this product?"
Big brands usually hire celebrities to endorse their products; they have the financial resources to afford it.
Their magazines advertise simply to increase the exposure of their ads.
It's no different from television media; the higher the subscription rate, the higher the advertising price.
But readers don't buy magazines to see ads.
"You have to write good content, and then the advertising will happen naturally."
Remember, don't make it too obvious.
“That’s a soft advertisement,” Sun Lifang replied with a smile.
Incorporate advertisements and sell products into the content.
Consumers in 1998 weren't that "savvy," and very few could detect advertising.
Moreover, this is a "women's magazine" by Yoshiko Takeuchi.
The audience is mostly women.
Women, on the other hand, are crazy, possessing a fervent desire to shop and hoard.
“This must be a gene left over from primitive society.” After receiving confirmation from Yoshiko Takeuchi, Sun Lifang relaxed and joked, “Even in the animal kingdom, female animals will store enough food in their nests.”
"A male monkey without territory cannot find a female monkey willing to bear his babies."
That's how it is in primitive societies; women's love of shopping and hoarding is in their nature.
Yoshiko Takeuchi was surprised that Sun Lifang would bring up this topic, but upon reflection, it made sense.
"Let's run a soft advertisement and sell our products."
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