After meeting with Yoshiko Takeuchi, aside from waiting for the product's inspection report, Sun Lifang spent her days at home, her head spinning with thoughts of "advertising planning."
I tried thinking about it standing up, sitting down, and lying down, but I just couldn't come up with anything.
It feels like I'm back in my student days doing math problems.
I racked my brains, but just couldn't figure it out.
Feeling increasingly frustrated, Sun Lifang turned on the TV to watch how others advertised in order to find inspiration.
It's better not to look at it, because looking at it makes me uncomfortable.
Wouldn't it be uncomfortable for someone from the streaming era in the future to watch an advertisement from 1998?
That line—
"I buy face cream so my parents can use it, my wife can use it, and my baby loves to use it too."
Suddenly, a little child appeared on the screen, shouting, "Mommy, I want to put it on too!"
Not only is the target consumer group unclear, but the advertisement, which is only a few dozen seconds long, doesn't even show a single shot of the product being used.
They filmed a whole bunch of photos before finally revealing the product logo at the end.
Are the ads in front of you free?
Sun Lifang, with her boss-like mindset, sat on the sofa and looked at the next advertisement—
For just 19.9 yuan, take home three pieces of gold jewelry! Only 17 spots left! Hurry! Call 021XXXX to grab yours now!
On the screen, the female host was in high spirits, holding a red velvet box containing dazzling "gold jewelry".
"The product photos are pretty good, making people want to buy them."
Sun Lifang casually offered her comments, pointing out areas for improvement.
I spent the whole afternoon searching, and even though that page in my notebook was full, I still couldn't come up with my advertising plan.
"Making money isn't easy," Sun Lifang said, lying flat on the sofa and pulling a thin blanket over her stomach. "It's much easier to earn money from my husband."
Thinking about it this way, I came back to Zhou Yunshi.
Wait a minute, it seems like she hasn't called her "top boss," her dear sugar daddy, for two days?
If you're not proactive in making money, there's something wrong with your mindset.
Thinking of this, Sun Lifang, on her deathbed, sat up in shock—
Making her husband happy and then extracting money from him was her main business.
How can we "pick up sesame seeds and lose watermelons"?
Sun Lifang secretly despised herself for "not doing her job properly and being passive and lazy."
I'm going to change my clothes so we can make a phone call together after I pick my daughter up from school.
With a wife, children, and a warm bed, a dear husband must be very happy.
After changing her clothes, Sun Lifang saw a packaging bag in the corner of the closet.
etc!
Is the sponsor having a birthday soon?
Good heavens, it's tomorrow! And I'm so unkind, unthoughtful, and inattentive!
The gift hasn't been given yet; I still want to give Zhou Yunshi a surprise.
Sun Lifang thought—
I need to order a cake after picking my daughter up from school.
Order a cake, send a gift, and hold a warm family birthday party.
"Oh my god, Zhou Yunshi is so lucky." Sun Lifang was moved by her own thoughts and felt smug. "How could he marry such a good wife like me? He's really blessed."
After praising her own wares, Sun Lifang told Jiang Meimei, "Stay for dinner tomorrow."
Have a meal?
Jiang Meimei, not understanding, asked, "I've been staying for dinner every day, so why—"
"Oh." Sun Lifang patted her shoulder. "Tomorrow is President Zhou's birthday. Let's all have dinner together."
"You work hard all the time."
Jiang Meimei smiled and said, "It's not hard work at all."
I usually just cook and do cleaning. The adults and children are all easy to talk to, so what's so hard about it?
My husband is usually busy with work and not at home, and my wife doesn't take care of me. When I have nothing to do, I knit sweaters and listen to English recordings. I'm as happy as a fairy.
Oh... I really want to live with my wife for the rest of my life.
She doesn't want to go back to that oppressive home.
Sun Lifang didn't know what Jiang Meimei was thinking, so when she went out to pick up her daughter from school, she pulled Jiang Meimei along, saying, "Come on, let's go for a walk."
"We can eat out together later."
It feels wonderful to be taken care of while I'm stuck at home with nothing to do.
But I still felt uneasy.
But I have a career now.
After changing her clothes, Sun Lifang dragged Jiang Meimei outside.
Zhou Xinya really wanted her parents to pick her up. That day, she said to her mother, "Other kids are picked up by their parents. Can you come pick me up when you're free at home?"
Under Sun Lifang's "tutelage," her daughter has accepted the fact that "Mom is a lazy person."
As for how to train her, you have to use the "nonsense" stuff that Sun Lifang recently learned—
"Mom can accept that you are not perfect. Laziness is human nature, so you have to accept that your mom is a couch potato who is too lazy to go out."
It is reasonable, fair and just.
Of course, this is a combination of methods. By continuously conveying the idea that "Mom loves you," the child will not lack love and will naturally not "over-demand."
Parents are happy to have an easier and less hassle-free experience, and occasionally picking up their children can even bring a pleasant surprise.
However, no matter how good the theory was, Sun Lifang still had to pick up her daughter whenever she had free time at home.
Theory and practice are different. This is to give the child a heads-up, because I will definitely be busy in the future.
Furthermore, put yourself in someone else's shoes—
If I were a child, I would also want my parents to pick me up, right?
Sun Lifang only noticed this after observing the other children's stares.
Every time she went to pick up Zhou Xinya, the other children who had been sent home by nannies or childcare workers would look at her with envy.
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