If you approach the magazine content with an "altruistic mindset," the previous problems will be easily solved.
Although in her previous life Sun Lifang was the boring parent her daughter described as someone who frequently forwarded "health tips" from WeChat public accounts, it must be said that she still had an audience.
The target audience is older women like Sun Lifang, who have money but little experience in online shopping.
Although she doesn't know how to use online shopping platforms, it doesn't stop Sun Lifang from buying things through the WeChat official accounts she follows.
Looking back now, why did she place the order?
Even though it was much more expensive than on other shopping platforms, Sun Lifang still followed the trend and bought the "health tea," "freshly stewed bird's nest," and other miscellaneous items mentioned in the article in order to "keep up with the times."
Yes, that's right, it's an article!
The content mentions the benefits of using the product, and combines it with your daily habits, conveying health knowledge while also promoting the product.
Upon closer reflection, doesn't this also involve "altruistic thinking"?
Currently, the products they want to sell are face oil and lip balm. By that logic, could she also write a "Beauty Gua Sha Acupoint Sharing" or a "Morning and Evening Skin Care Routine"?
While teaching beauty salon treatment techniques, using this facial oil is a subtle way to promote the product.
The magazine will also include promotional information for the product. As long as the quality is good, the bundled sale of face oil and lipstick will definitely be a hit!
Unexpectedly, going out for a meal yielded such a result. After returning home, Sun Lifang called Takeuchi Yoshiko.
After explaining her thoughts, Yoshiko Takeuchi had a new suggestion—
"Our magazine needs to combine pictures with content, and I can find professional instructors for massage techniques and such."
"But in practice, I want to do a lottery to select users."
Yoshiko Takeuchi's idea in marketing is that if you want to promote a product, you have to do a lot of preliminary work.
"In this issue of the magazine, I will be holding a giveaway to select five readers with different skin types to use the product so that we can create a product usage report."
With positive word-of-mouth from early consumers, coupled with Yoshiko Takeuchi's heavily promoted lucky draw, consumers' attention will be drawn to the product.
This way, when launching the product, it won't cause any negative reactions.
Furthermore, with the user reports from the lucky winners as endorsements, and driven by herd mentality, this batch of "beauty products" is sure to sell well.
"So what you mean is?"
Sun Lifang vaguely sensed that Takeuchi Yoshiko wanted her to take photos of massage techniques.
"The product is made of pure natural essential oils, right? Our target audience is mostly women, and pregnant women are also a major consumer group."
It's easy to draw five users with different skin types for the trial, but finding a pregnant woman in a short time is much easier. There's one right in front of us, so why go to the trouble of looking elsewhere?
"All right."
Sun Lifang was persuaded.
If you don't even use the products you're selling, how can you sell them to consumers?
Where is your conscience?
Subconsciously, Sun Lifang touched her chest—
"I still have a conscience."
Having taken the money to do the job, Sun Lifang hung up on Takeuchi Yoshiko and then called Wang Ran again.
I was going to talk about the product marketing plan, but the other party was clearly not very interested.
"What's wrong?"
Sun Lifang couldn't understand Wang Ran. Wasn't money the best stimulant? Why did he look so sighy and worried?
Did President Zhou call you?
Suddenly, Wang Ran asked this question.
"No, I was just about to call him after I finished this call with you." Sun Lifang was immersed in the joy of making money through the cooperation, but she was also curious about what Zhou Yunshi had done to make Wang Ran so discouraged.
Out of concern for her partners, Sun Lifang was very patient and explored the potential step by step.
Having been reborn, Sun Lifang was mentally prepared—
You should treat your immediate superior, Zhou Yunshi, with the same respect you would show a big boss.
Never let yourself go just because the other person is friendly and pleasant.
Anyone who has worked in the workplace knows that even if your boss says they treat you like a sister, if you actually treat your boss like a "sister," you'll say anything to others.
Then you're not far from tragedy.
Being adept at social maneuvering and understanding others' intentions is the mark of a seasoned professional.
Therefore, Sun Lifang correctly positioned herself and wholeheartedly served Zhou Yunshi, her "big boss," and achieved remarkable results.
He may not be the perfect husband, but given his good temper, financial support, respect, care, and willingness to offer his body, even if Sun Lifang is picky, you can't say he's bad.
As for Zhou Yunshi's parents, there's nothing that can be done about it; it's not his fault.
It's only natural to encounter troublesome things at work.
Sun Lifang had a very good attitude, so when she saw Wang Ran being "tortured" by Zhou Yunshi, she couldn't help but feel a little schadenfreude.
She was clever enough to turn a potentially ruthless devil into her husband.
No matter what, Zhou Yunshi would never use his methods on his own people.
"What is it? Tell me~"
With her palm open, Sun Lifang blew away imaginary dust from her fingernails and comforted Wang Ran, "Maybe I can help you."
Leaving aside the matter of whispering in someone's ear or spreading rumors, Sun Lifang was simply curious—
"Is this related to Sister Hutu?"
Zhou Yunshi told her not to interfere, saying he would handle it himself, but he didn't say how.
Wang Ran, however, is not firm in her stance. She is a seasoned veteran in the business world, but emotionally she is still a sentimental woman.
Actually, without much thought, Sun Lifang could guess that it was about Hutu Jie.
However, she had just said that Zhou Yunshi hadn't called her, so she could only ask tentatively.
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