Buy one get one free
Jian Jianan was right. The grand occasion at noon was just an appetizer, and the main meal would be in the afternoon.
The bell rang at half past five, indicating that it was time to rest after a day of hard work. They were free!
The workers flew out of their cages like birds whose time had finally come to go out for some fresh air. When it was time to get off work, they could do whatever they wanted.
Someone and his friends made an appointment to go to a nearby snack street to eat something. "Hey, do you want to go to the snack street to eat barbecue?"
"Ah! Sure, sure! I just got my salary a while ago, and I have a lot more money after the New Year, so it's no big deal to buy some food!"
"Oh no! You forgot. Didn't Deng Bitong tell us at noon that a new clothing store had opened in front of the factory? We even agreed to go check it out together. Did you forget?"
"Yes, yes, Deng Bitong also bought a set, but she's so secretive about it that she won't even show it to us, no matter how much we beg!"
"Tsk! Deng Bitong is such a stingy person. She said she was afraid of wearing the same clothes as others, so she wouldn't show it to us. But she treats us like we're treasures. Maybe the one she bought is the best-looking one in the store. She's so stingy! If I hadn't asked her several times, she wouldn't have told us the location of this store!"
"I'm not hungry anyway, so I might as well go and take a look!"
A few people walked towards the so-called "Shen Ya" clothing store together, feeling disapproving and thinking that it was just a hype. Unexpectedly, when they turned a corner, they saw a store full of people.
They even spotted a familiar face inside. "Isn't that Deng Bitong? Am I seeing things? Didn't she already buy some clothes this morning? Why is she here now? Is she over-rich or what?"
Buying one set of clothes is not enough, so you have to buy a second set? If they hadn’t asked several people and they said the age was right, they would have thought they were seeing things!
"It really is Deng Bitong! Look at the clothes she's wearing, why are they different from what I remember? This is not what she wore during the day!"
"I get it, I get it! Didn't she buy new clothes at noon? She must have changed into them when she got off work, that must be the case! You know what, this new outfit looks great on her!"
Yes, yes, even if these people in front of her don’t get along with Deng Bitong, they can’t deny that the clothes she is wearing now are not good-looking.
The sleeves of the dress are a little raised, but not exaggerated at all. Not only is the style novel, but most importantly, it increases the width of Deng Bitong's shoulders to a certain extent, and modifies Deng Bitong's shoulder ratio very well, making her whole person look a lot more harmonious.
You know, they usually say bad things about Deng Bitong behind her back, saying that she is malnourished, has a big head and a small body, and looks like a head suddenly pressed on a telephone pole. Don’t even mention how funny it is!
But as they say, clothes make the man, and horses make the fit, so for the most part, Deng Bitong is indeed very pleasing to the eye.
They had never seen this outfit before. If it was just hung in front of them, they would definitely hesitate and would not spend money to buy it. But now that Deng Bitong wore it, they thought it looked quite good.
Even her arch-enemy Deng Bitong looks so good in this outfit, there's no reason why the others can't look the same, right?
Thinking of this, the female workers looked at each other and walked towards the "Shen Ya" clothing store.
Jian Jianan had no idea what these people were thinking, and she was very busy now.
Her thoughts this morning turned out to be correct.
It doesn't matter if their store is a little quiet in the morning. After all, their target group is the female workers working in the factory, who haven't finished get off work yet during the day. You see, now the truth is revealed!
The location of their store is also very good, right at the intersection of several factories. When everyone comes out of the main entrance, isn’t their "Shen Ya" clothing store the first thing they see?
Jian Jianan also asked his father to customize several mannequins and place them in front of the store.
She also learned this trick from Hong Kong. She found that clothing stores in Hong Kong would make several plastic models based on human body characteristics, dress them in clothes and put them in the store for potential customers to use as a reference.
This way, everyone knows what the outfit will look like when worn.
I have to say that the trip to Hong Kong was a great inspiration to the whole family.
There are so many people in front of Shen Ya Clothing Store right now that they can’t even entertain them all!
From time to time, someone would call Jian Yangping "Boss", "Boss!", but Jian Yangping was alone and could not handle it all. He wished he could learn the art of clone himself and create another Jian Yangping to answer people's questions.
Fortunately, although he is very busy, he still has a good helper, his daughter Jian Jianan.
The boss is busy, but the junior boss has one. Do you want one?
"Boss! What else do you have in this size? Can you give me another one?"
Jian Jianan appeared out of nowhere. "Just choose a size that matches your height! Look at the labels on our clothes, it's clearly stated, no cheating! With your height and weight, you should choose a size small!"
As soon as this problem is solved, the next one comes up.
"Boss! Do you have any new dresses like this? This one is sold out. Can you restock it?"
Jian Jianan rushed over to take a look, "No, sister, isn't there another one here? The last one?"
"Hey, then I thought that the last one had been touched by so many people, so I wanted to get a new one, right?"
Jian Jianan smiled slightly: "No, sister, although this is the last one, it is wrapped in a plastic bag. Others who want to see it can touch it through this layer of plastic bag and will not touch the inside directly. I can guarantee that it is brand new inside."
When the man heard “the last one”, he couldn’t hold back any longer and took it away to pay.
"Hey! Hey hey hey! Boss, come here for a moment!"
The next second, Jian Jianan received the call and appeared behind her.
The woman glanced at Jian Jianan. Seeing that she was young, she was afraid that she would not take charge of the matter. She rolled her eyes and instructed her, "Hey, what are you doing here? Find your supervisor. Do you think you can make the decision on this matter?"
Jian Jianan smiled, his expression unchanged: "You have to tell me first so I can decide whether I can make the decision, right?"
There was no other choice, so the woman pointed at the clothes and said to Jian Jianan, "Okay, just name a price. If the price is right, we'll buy them all, one each. What do you think? If you can't make the decision, go ask your boss."
Jian Jianan's face was appropriately apologetic. "I'm sorry, these are our lowest prices. They are all made of the best materials. If you don't believe me, you can go to the market and ask around to see how much other companies charge for this kind of material. If the price were any lower, you wouldn't be so confident in buying it, right?"
Seeing this, his brother Jian Jiabei, who had been helping with the moving and manual labor all day, quickly came over to chime in. "Yeah, yeah, our clothes are all the best. They're breathable and non-sticky. My dad spent a fortune buying these designs in Hong Kong. It's no exaggeration to call them 'Hong Kong style,' and the price is a great bargain."
After listening to his sister's words for a whole day, Jian Jiabei has learned how to sell. Of course, he still has a bad temper. If he didn't have a bit of rationality left, he would have wanted to say, "If you like it, buy it. If not, leave."
Before the person could say anything, the people gathered around her started talking at once. "The lowest price? I don't believe it! What business doesn't say they can't make money? Are you kidding me?"
"That's right, you might as well be straightforward and just name your lowest price. Why are you dithering? If the price is right, we can each buy one, and you don't have to worry about not being able to sell it."
"Little girl, can you make the decision? Otherwise, call your boss over and stop wasting our time!"
The women in front of him, although they worked in the factory like the previous guests, were obviously older and more aggressive. They were not the young girls who could be sent away by Jian Jianan with just a few words of apology.
Jian Jianan patted his brother's arm soothingly, signaling him not to be angry.
My brain started working immediately. What could I do to appease these aunts?
Price reduction?
No, it's impossible. A price reduction is absolutely impossible. Before Shenya Clothing Store opened on the first day today, Jian Yangping held a small meeting with this simple team.
At this meeting, Jian Yangping made it clear to everyone that the profits and costs of Shen Ya Clothing had been compressed to the lowest level. If someone came to bargain with each of them, and there would definitely be someone, they must stick to their original line and sell according to the price on the tag and absolutely not lower the price.
Jian Yangping said, "Our main selling point at Shenya Clothing Store is clear pricing. You must remember these four words. I don't care what other clothing sellers say. Maybe they can bargain, and even get bigger discounts if you buy more, but here, there is absolutely no such thing as small profits but quick turnover."
"Remember, everyone, there are no price discounts. These are all the lowest prices."
Others did not understand what Jian Yangping said, but his daughter Jian Jianan understood it very well.
Jian Jianan nodded. She understood what her father meant. Jian Yangping wanted to build Shen Ya Clothing into a brand. He was not only concerned about the current profits, but also the long-term benefits.
Jian Yangping feels that if other stores can get price reductions and discounts just by saying a few words to customers, people who come to buy things will often think that you have more room for profit and will keep bargaining to test your bottom line. In the end, even if you lose money, you will have no way to argue.
Because you have already opened the door, once it is opened, it will be difficult to close it.
Therefore, facing these aggressive aunts in front of her, Jian Jiangnan would never take the initiative to ask for a price reduction. She had to think of a way to satisfy these aunts without breaking the rules set by her father.
Jian Jiabei knew the seriousness of the matter, and he became anxious seeing his sister who was at her wit's end. He could see from the corner of his eye that other people had noticed the commotion here. Just now, these aunts spoke in sharp voices, and the people around them thought there was a quarrel here, so they all looked over. If Jian Jianan couldn't give them a satisfactory answer, who knows what they would do next.
"We have a small gift to give!" In a flash, Jian Jianan suddenly thought of this and blurted out.
"What?"
"A little gift!"
Jian Jianan nodded affirmatively, "Yes, it's a small gift. Today is the first day of opening, and we have a discount policy for customers who come to shop in the first few days of opening. As long as you place an order, you will get a small gift!"
The older sisters immediately started chattering and discussing.
"What little gift do you have?"
"How about a little gift?"
"Can I choose? Let me see!"
Seeing that he had easily found his home turf, Jian Jianan said with a smile, "They are all random and not designated. After all, they are our little tokens of appreciation. They are accessories or something, there are scarves to wear around your neck, hair bands to tie your hair, and hairpins to wear on your head. There are all kinds of things. As long as you come to buy clothes, we can give them to you!"
Jian Jianan said this so generously, like a dandy young man who spends money lavishly.
"Yeah, that's fine."
It's always better to have a small gift than nothing. Although there is no discount on the price, seeing that the girl is stubbornly refusing to lower the price, it is very likely that Shen Ya's clothes are not discounted. That's good. If they can't get the advantage, no one else can either!
Jian Jianan struck while the iron was hot: "Sister, this little gift will only be given to those who buy it in the first three days. The quantity is limited and it will be given away while stocks last. Do you want to take a look? It's better to get it first!"
The aunties here were satisfied, but immediately others were dissatisfied. A female worker nearby shouted, "What! They have small gifts to give, why don't we have any?"
"Yeah, yeah, why don't we have it? Boss, you can't be partial!"
"that is!"
Jian Jianan had already prepared for this scene when he said, "I have a small gift for you."
Now, when he heard the others' criticism, he didn't get angry at all, but kept a smiling face: "Yes, yes, yes, of course. As long as the conditions are met, there is one. I just forgot to tell you earlier. I'm so sorry!"
Jian Jianan calmed everyone down, and while everyone was absorbed in trying on clothes, he quickly ran to his father, Jian Yangping, and said to him, "Oh, Dad, we hadn't thought about this before, but it's not too late to remedy it now. I was wondering this morning if I had missed something important to do. Turns out it's this!"
Jian Yangping also had a look of sudden enlightenment on his face. He slapped his head and said, "Oh, that's right! We had completely forgotten about this! How can there not be some small promotions on the first day of opening?"
Jian Jianan nodded repeatedly: "Yes, yes, we were so busy some time ago that we forgot about it. But luckily, that group of people were pressing on me just now, and I remembered it in a moment of desperation."
"Dad, didn't you say you had some fabric left over from making clothes a while ago? They were all scraps, and you couldn't make a whole new dress, so you used the scraps to cut a silk scarf for me and Mom."
This silk scarf is hanging on Jian Jianan's neck at this time. Although it is made of scraps, you can't tell from its stitching and tailoring.
The most important thing is, even though a silk scarf takes up a small space, it can be very useful!
The most basic way to use it is to wear it around your neck as a decoration; you can also braid it into your hair and use it as a hairband; of course, you can even hang it anywhere you can think of, such as on your wrist, bag strap, or even as a belt.
Jian Jianan was wondering if she could promote this product to achieve a buy-one-get-one-free deal.
"Hey, Dad! Go get yourself a sign with 'Buy One Get One Free' written on it!"
"Oh, right, remember to write those four characters bigger. This is our store's sign. It needs to be as big as possible to attract more people to buy from us!"
Although it is buy one get one free, the "one" does not obviously promise anything to others. It does not mean that you will get a piece of clothing if you buy one, but some other small gifts. Isn't that also good?
Jian Yangping agreed immediately: "Okay, okay, Dad will ask someone to make a sign like this."
His daughter had thought so carefully, and he had nothing to add.
Seeing his father still not taking action, Jian Jianan immediately became anxious and hurriedly urged, "Dad, what are you still waiting for? Waiting for pie in the sky? Hurry up and make a sign! The sooner it is used, the sooner people will be attracted by this promotional slogan!"
Jian Yangping was at a loss for words. He hesitated, "But...but if I leave, this place will be such a mess. Can you handle it?"
Jian Jianan didn't understand why she couldn't do it, but in order to let her father leave without any worries, she still made a promise: "Of course I can! Look at what I did just now, Dad, you underestimated me!"
She nodded towards the corner, signaling her father to look at her brother Jian Jiabei, who had finally walked into the corner relieved because his sister had solved the problem. "If anything else, my brother will help me!"
Jian Yangping nodded at this time. It made sense. Although his son did not seem to be very smart, the two adults could see how much he loved his family.
As long as Jian Jiabei and his family are here, there is no need for him to worry about his daughter.
"Okay, okay! Then I'm relieved. Dad will go make the billboard now. You wait here, I'll be back soon!"
Jian Jianan hummed heavily and watched Jian Yangping's back walk away.
Shen Ya Clothing Store is very busy now, and a few employees are not enough. In order to save money, Jian Yangping did not even spend money to hire a professional to do the cashier, but did it himself.
But once he left, there would be no one here to collect the money, right? Fortunately, Jian Jiabei took over from his father.
Although he had little interest in the family business and felt that everything would be fine as long as his money-loving sister was around, he would never refuse when something really needed Jian Jiabei's help.
For example, this time, Jian Jianan inexplicably felt that his brother was so handsome when he walked to the cashier counter and loudly maintained order naturally!
During the time that Jian Yangping was away, Jian Jianan was not idle. She found Ai Jia and another salesperson and asked them to help her braid the silk scarf around her neck into her hair.
"It looks so beautiful!" After the clever Ai Jia helped Jianan braid her hair, she looked at her back and exclaimed in admiration.
Jian Jianan chuckled, feeling very happy, but not because of the compliments on his appearance, but because of the possibility that other customers might be attracted by the multiple uses of this scarf.
Thinking of this, Jian Jianan told the two salespeople, Ai Jia, about the "buy one get one free" promotion and asked them to focus on promoting this point later.
When Ai Jia and the other salesman heard this, their eyes immediately lit up.
"Really? It's still possible!"
"Then business will definitely be good later!"
Jian Jianan: "Then I'll take your kind words!"
When Jian Yangping came back, he heard the crowd in the store chattering about something.
Jian Yangping took a closer look. Hey! Why are they all surrounding his daughter? Could something have happened?
Jian Yangping tried his best to squeeze into the encirclement, but he was trapped by the crowded crowd and could not move forward or backward.
Fortunately, Jian Yangping, who had gotten closer, finally understood what was going on.
It turned out that everyone was attracted by the silk scarf on the daughter's head that Aijia had skillfully braided into her hair!
"Hey, hey little girl, how much is this scarf you're wearing in your hair?"
"I won't sell it. I won't sell this silk scarf on my head. My family will give it away for free!"
"What! Free?"
"Can this be given away for free? Really, it doesn't cost anything?"
Jian Jianan replied with a smile, "It's true. We've just opened a new store, and we're having a small promotion for the first three days: buy one, get one free. As long as you shop with us, no matter what you buy, we'll give you a small gift like this. You can choose it yourself. It could be a scarf, a hairband, or a hairpin."
Jian Jianan pointed to a small corner where her brother was standing at the cashier counter, staring at this side eagerly. At the foot of Jian Jiabei's house was a large woven bag filled with some small miscellaneous items, which were the gifts that Jian Jianan mentioned.
There were a lot of scraps left over from making clothes. Jian Yangping and Jian Jianan felt sorry for the fabrics that they had spent real money to buy, and they were reluctant to throw them away, so they tried every possible way to make them into some by-products.
Anyway, the tailors we hired to make clothes have excellent skills, and making these by-products can be considered as their specialization.
At that time, Jian Jianan was thinking that if their Shen Ya Clothing Store grew bigger and bigger, these by-products could be used as "repurchase benefits" for old customers.
But I didn’t expect that it would come in handy on the first day of opening the store.
After Jian Jianan said the above words about giving it away for free, the response from the people around her became even more enthusiastic. They immediately squeezed her so tightly that not even a fly could get through. She suddenly felt that something was wrong and immediately came up with a plan to slip away.
Jian Jianan's sharp eyes caught sight of his father, who had just returned from customizing the billboard. He pointed in his direction and said to everyone, "Did you see that sign? If anyone still has questions about the buy-one-get-one-free offer, you can go and take a look at that sign. The specific rules of the buy-one-get-one-free offer are written out in detail on that sign. If you still don't understand, you can ask the person over there. That's our boss!"
Jian Jianan was very skilled at using this trick of deflecting trouble, and it was particularly effective. He immediately shifted everyone's attention from himself to his father Jian Yangping.
So, Jian Yangping, who was trying hard to squeeze into the crowd to get to his daughter, unknowingly received the sharp gazes of others.
"Huh? What are you guys doing?"
Jian Yangping, who had always been experienced and mature, felt a little panicked for a moment, and didn't understand what this group of people who suddenly turned around and ran towards him were trying to do.
"Boss! Boss, can you give more stuff in your buy one get one free offer?"
"That's right, if you give me more, I will definitely buy more. I bought a piece of clothing worth dozens of dollars and you only gave me such a small scrunchie. Who are you trying to fool?"
"Yeah, yeah, your clothes aren't cheap. If there's a promotion, could you give me more?"
Jian Yangping had just returned here and met his daughter. Before the father and daughter could say a word, Jian Yangping was surrounded by a crowd of people who asked him questions in a barrage. He was overwhelmed.
Jian Jianan was delighted to see that her plan to divert the blame had worked. She easily pushed her way through the crowd and trotted over to the sign her father had brought back.
You can tell at first glance that Jian Yangping spent a lot of money to customize this advertising sign. Look, the ink stains on the sign haven't dried yet.
The expedited sign couldn't be very fancy; the words "Buy One Get One Free" were the largest and most prominent, and nothing else was worth mentioning. But even so, Jian Jianan was already very satisfied.
With these four words placed here, they still worry that no one will be attracted to come into the store to take a look. As long as someone is attracted to the store by these four big words on the sign, then with these clothes made by their father, they will definitely be tempted to take their wallets.
Jian Jianan was right, especially the sign she insisted on having her father customize, which really helped a lot!
From seven in the evening to ten thirty, the lights in their Shen Ya Clothing Store were never turned off and the store door was never closed, all because the customers inside had not left.
In the last half hour, Jian Yangping even yelled to everyone to leave: "Sorry everyone, it's time to close the shop! If you still feel like you haven't seen enough, you can come back tomorrow morning. Our shop opens at 7am and closes at 10pm."
Jian Yangping and Jian Jiabei shouted at them several times before the customers finally dispersed. A little girl even grabbed Jian Jiabei and asked him, "When will you open tomorrow? Seven or eight in the morning?"
Jian Jiabei had no choice but to explain to her in detail the opening time of Shen Ya Clothing Store. After talking for a long time, the girls reluctantly let him go.
The customers have all left, but this is far from the end. Jian Yangping still has to carefully inventory the goods after closing the store to see which clothes sell best and which sell poorly on the first day. He can adjust the production line immediately based on this feedback.
Just as the father and daughter were discussing enthusiastically, a commotion was heard from far away outside the store. Both father and daughter felt very strange. Didn't everyone just leave? Why did someone come again?
Jian Jianan took the lead and went out to take a look, only to find that it was Su Qinxuan, followed by several familiar faces!
As soon as Yang Tao saw Jian Jianan coming out to greet them, she immediately smiled and joked, "We couldn't believe how many people there were outside the store just now. We thought we had taken the wrong road. Sister Qin has been absent-minded all day today. She was thinking of bringing people to support you, but when we got here, we realized that there was no need at all!"
Su Qinxuan smiled embarrassedly and said nothing.
After seeing this scene and listening to what Yang Tao said, Jian Jianan immediately understood what was going on.
It must be my mother Su Qinxuan. She was thinking about the first day of opening of Shen Ya Clothing Store while she was working all day today, so she hurriedly brought her familiar friends to support it after get off work.
Su Qinxuan must be worried that her lover's clothing store has just opened and there may be few people coming to buy clothes. Since it is a new store, it is very likely that people are unwilling to come.
But they didn't expect that as soon as they arrived, they would run into a bustling crowd of people walking into the factory. When they passed by and listened to their discussion, they found that they were all talking about Shen Ya Clothing Store. Su Qinxuan felt relieved when he heard this. It seemed that the results of the first day of opening were quite good!
Jian Yangping came out of the store as soon as he heard the noise. He and Su Qinxuan were standing inside and outside the store respectively, but they smiled at each other with a tacit understanding that no outsider could interfere with.
This result is not only good, it is simply great!
As soon as the small business boom of the first three days ended, Jian Yangping and his daughter started to plan in the store. Many styles needed to be replenished. Jian Yangping planned to stay in the small workshop for the next few days, personally watching the tailors he hired to cut and make clothes, and ensuring that the quality of each piece of clothing was up to standard before he shipped it to the store.
The small business boom in the first three days was thanks to the giveaway activity that Jian Jianan came up with. The four words "buy one get one free" were written on the big sign, which was so eye-catching. It was now placed outside the store, and almost everyone who saw it would ask a few questions with interest. As soon as the customers asked questions, they would be attracted by the eloquent Ai Jia. Once they entered Shen Ya Clothing Store and saw so many beautiful clothes, they couldn't leave, and their wallets had to pay out some money before they could leave.
Jian Yangping was reporting numbers while Jian Jianan was recording them. Finally, Jian Yangping stopped talking, and Jian Jianan finished calculating on the abacus and reported a number.
“2700!”
The sales in the first three days were nearly 3,000 yuan!
If you average it out, that’s one thousand a day!
Jian Jiabei, who was listening nearby, immediately started to calculate in his mind: one thousand yuan a day, that’s thirty thousand yuan a month!
Jian Jianan glanced at his brother and said, "It's still 30,000. Do you think you can reach the sales level of the first three days of opening every day?"
After the three-day peak period is over, sales will definitely fall back, but I don’t know to what level they will fall back to.
Jian Jiabei was beaming, "Who cares? It's okay if it goes down. It's still a lot of money."
Unlike everyone else who looked beaming with joy, Jian Jianan sensed the crisis early on. Just as she had expected, after the buy-one-get-one-free promotion of the previous three days disappeared, the sales of Shen Ya Clothing Store didn't plummet, but compared to before, the difference was indeed quite large.
Jian Jianan became visibly impatient. She had to find a new way for Shen Ya. In fact, she already had a rough idea in her mind, but she still needed a leader. Jian Jianan was now looking for this leader.
Finally, when Jian Jianan saw the same person in the store for several days in a row, her eyes suddenly lit up. Isn't this the ready-made candidate right in front of her!
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