Chapter 152: Are You the Taster?
While Qiao Yanxin was busy in the office, Feng Tai, Deputy Director Wang and Director Han were chatting in the room outside.
Deputy Director Wang couldn't help but ask, "Director Feng, where did you find this yellow-haired girl?
I guess she doesn’t even know what wine tastes like, and she still has the nerve to act so high and mighty in front of us. Let me see how she ends up! ”
Director Han echoed: "That little girl is quite good at pretending. She must have lied to people a lot!"
Fengtai laughed and said, "Don't be so arbitrary. We will know in a moment whether they have the ability or not.
The girl is the top scorer in the college entrance examination in Yuncheng. She is smarter than any of us.
I'm going to be frank with you. Qiao Yanxin is a talent I recruited with great difficulty. No matter how much you disagree with her, you have to keep it to yourself. Whoever drives her away and the sales of the branch factory fail to increase will be the one to bear the consequences! ”
Deputy Director Wang and Director Han looked at each other for the hundredth time, and they became more certain that Feng Tai must have been bewitched by Qiao Yanxin's beauty and was being led by her.
Qiao Yanxin wrote four pages of paper before coming out of Deputy Director Wang's office.
"Yanxin, have you finished writing?" Fengtai asked expectantly.
Qiao Yanxin showed some manuscripts to Fengtai and others. Fengtai glanced at them first, and couldn't help but reveal a bit of amazement in his eyes.
Deputy Director Wang and Director Han also came over to watch.
Qiao Yanxin first analyzed the reasons for the slow sales of wine from a macro perspective.
When seeing the analysis of the first cause, Deputy Director Wang's mouth twitched.
"Qiao Yanxin, you said that our wine can't be sold because the economic growth rate is slowing down and ordinary people don't have much money in their pockets and are reluctant to drink wine?
Isn't this pure bullshit?
Although wine sales are sluggish, our grain wine is almost out of stock. The pricing of grain wine is much higher than that of wine. Could it be that ordinary people have no money to buy wine but have money to buy grain wine? ”
Director Han's face was also full of doubts.
Qiao Yan explained calmly: "Our country has a rich wine culture that dates back thousands of years, but the wine culture specifically refers to white wine, which is grain wine. Grain wine has long been accepted by the Chinese.
Grain wine is used in gatherings with friends and family, drinking alone, banquets, weddings and funerals, and other occasions.
Chinese people are not used to drinking wine. It can be said that grain wine is a necessity, while wine is dispensable and can be regarded as icing on the cake at most. Therefore, grain wine must sell better than wine! ”
Deputy Director Wang blinked his eyes, as if it made sense.
Director Han couldn't help but nodded.
Qiao Yanxin continued, "I just checked and found that the winery has a lot of wine imported from Europe. First, the taste is strong, and second, the price is high. Ordinary people can't afford it, and they don't like it."
Fengtai frowned: "We can't just pour out all this wine, Yanxin, do you have any good way to sell this wine quickly?"
Qiao Yanxin pointed to the last piece of paper and continued, “I wrote it at the back.
In fact, there are quite a few business banquets in recent years. Most high-end banquets use wine, and many Western restaurants also need this kind of high-end wine.
We can change our thinking, run some advertisements, hold a few large-scale wine tastings for business banquets, or take the initiative to connect with western restaurants in Beijing to expand sales channels...
Of course, we can also use quality and cultural heritage as selling points to customize wines with exclusive logos for certain customers, further penetrate the high-end market and increase the added value of wine..."
Hearing her say this, Fengtai's heart moved and his eyes lit up instantly.
Why didn't he think of it!
Since ordinary people cannot accept wine, they can change the packaging of wine, use it as a business banquet, and then target some high-end consumers...
There are more and more western restaurants opening in Beijing in recent years, and we can also sell wine to them...
Deputy Director Wang and Director Han also widened their eyes slightly. No one expected that Qiao Yanxin could come up with such an idea.
Qiao Yanxin looked at Deputy Director Wang and Director Han with a smile, knowing that they were gradually accepting her suggestion.
So I struck while the iron was hot and made several more suggestions.
Then, he changed the subject, "The advice I just gave is mainly for the existing stock. To really revitalize the winery, we need to reform it. We need to find ways to develop some new wines with low alcohol content and added fruit juice to cater to the preferences of young consumers..."
In the previous life, under her suggestion, Fengtai carried out drastic reforms and developed several fruit-flavored wines with very low alcohol content, which were not very popular among consumers!
As a result, the winery's profits have grown steadily.
After these words were spoken, Fengtai's eyes brightened even more.
He had long felt that the winery could no longer be run according to the traditional production model, but he had never thought of a suitable way to reform it.
Qiao Yanxin's idea is very novel and worth a try.
Deputy Director Wang and Director Han were not pedantic people. After thinking about it together, they both felt that Qiao Yanxin's suggestion was feasible.
However, Deputy Director Wang still had doubts about Qiao Yanxin's professionalism. Maybe she just happened to see this set of rhetoric from somewhere, or maybe she was just talking nonsense and it just happened to be a blind cat catching a dead mouse.
Deputy Director Wang asked again: "Yan Xin, you just said that you would hold several large-scale wine tastings and invite some wealthy and tasteful customers, but where can we find such excellent wine tasters?
Aren't you the taster? ”
The smile on Qiao Yanxin's face deepened, and he said in a neither humble nor arrogant manner: "Deputy Director Wang, you are right, I was just thinking of recommending myself.
However, my price is not low, so you have to be prepared. ”
Before Qiao Yanxin finished speaking, Deputy Director Wang and Director Han laughed out loud.
Deputy Director Wang: "Yan Xin, I admit that your suggestion is indeed commendable, but this does not mean that I will hire you as our wine taster!"
Director Han put it more directly.
"Young man, don't talk too much and brag too much. It's not fun if you blow your own trumpet, Director Feng, don't you agree?"
Fengtai looked at the two of them speechlessly.
"Director Wang, Director Han, Yan Xin is already a well-known wine taster in Yuncheng. She can sell at least a dozen boxes of top-quality wine in one night. Her strength should not be underestimated!"
Deputy Director Wang said with a half-smile: "Director Feng, I don't mean to refute you.
How can a small place like Yuncheng be compared with Beijing? ”
The second half of the sentence he didn't say was: Qiao Yanxin might be able to fool people in small places, but if he wants to fool people in Beijing, that's just a daydream!
Director Han also said bluntly: "Director Feng, I'm afraid you have been deceived by some people with ulterior motives!"
Qiao Yanxin's lips curled up into a bright smile.
"Since Deputy Director Wang and Director Han don't believe me, I must prove my professional ability today.
Could you please bring a few bottles of wine and some glasses..."
Deputy Director Wang immediately went out and asked someone to prepare wine and wine glasses. He wanted to see what other tricks Qiao Yanxin could come up with!
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