The next day, Li Shaozhong and Ye Shuning went to Haizhou Daily Chemical Factory together to discuss the next countermeasures with Zeng Bosheng and several other key leaders of the factory.
Zeng Bosheng was furious. He paced back and forth in his office, angrily saying, "Feiyang Daily Chemicals is so shameless! They're trying to ride on the popularity of our products. I'm going to sue them."
Li Shaozhong also knew that Zeng Bosheng was speaking in anger. He shook his head and said, "We haven't applied for a patent for our technology, and the current domestic laws on intellectual property are not very complete. Even if we sue them, they won't admit to counterfeiting us. They will say it's the result of their own research.
As for the packaging, it's similar to ours. They're just trying to capitalize on our popularity, so suing them is pointless. Our most important priority right now is to find the insider who leaked the information and quickly release a new product to replace the old one. We also need to keep up with the advertising to get people to accept the new product as quickly as possible."
Zeng Bosheng gritted his teeth and said, "If I find out who leaked the secret, I will fire him. Such a black sheep must be put in jail."
Deputy Factory Director Liu, who was in the meeting nearby, said, "The person who leaked the information must not be let off, and we must also ensure that the core technology of other products cannot be leaked. So we must find the traitor as soon as possible and minimize the losses."
Next, Li Shaozhong also proposed some solutions, and everyone discussed it and made some additions.
Zeng Bosheng looked at Ye Shuning and said, "Boss Ye, Shaozhong said he wants to release a new product. Have you researched it yet?"
Ye Shuning, of course, wanted to reassure Zeng Bosheng, "Don't worry, Director Zeng. The new products I've developed are better than the old ones, and they come in more varieties and are more detailed. For example, they're suitable for different hair types, and there are also anti-dandruff products. I'm also preparing to release matching conditioners for hair care. There's also hairspray, mousse, and so on."
With living standards gradually improving, many women are taking better care of their hair. With the emergence of numerous hair perms in cities, the market for hairsprays and mousse, which provide styling, is also expanding. Since perms can make hair more susceptible to dryness, conditioner becomes even more important.
The launch of this series of new products can also reduce our shampoo losses to a certain extent."
Zeng Bosheng was relieved to hear that Ye Shuning was fully prepared. "Well, Mr. Ye, please take care of this crisis during this period. Since Feiyang Daily Chemicals is using dishonorable means to engage in vicious competition, we shouldn't be polite. We can simply make their products unsaleable, or sell them at a loss. Let's see how long they can hold out."
Ye Shuning proposed a new idea. "Considering the consumption capacity of the rural market, I've come up with a few cheaper products to meet the needs of the rural market. After all, the income of the vast majority of farmers in rural areas is still too low. In some areas, they can barely make ends meet, and in many areas, even that isn't enough. Their consumption capacity cannot compare to that of cities."
The economic conditions in rural areas will gradually improve, and it is a market even bigger than that in cities, so we should not lose it.”
Zeng Bosheng agreed with Ye Shuning's suggestion. "You're right. Rural areas generally have very low incomes, so it's difficult for them to buy mid- to high-end daily chemical products. We can indeed produce some low-end products to meet the needs of rural areas."
Speaking of poverty in rural areas, Li Shaozhong said, "Xiao Ning and I are planning to set up a foundation. We will use it to support students from poor families and build Hope Primary Schools in remote, impoverished areas. We'll also let people know that the money we earn will be given back to society. While doing charity, we can also promote our business."
Zeng Bosheng said, "That's a good idea. Once you set up the foundation, we can donate money in the name of Haizhou Daily Chemical Factory to help build the Hope Primary School."
The others also thought Li Shaozhong's proposal was a good one; since their company was making money, they should give back to society. Everyone expressed their opinions.
Li Shaoting in Shenzhou also knew about the Haizhou Daily Chemical Factory. He discussed with his father and transferred a few people to assist Li Shaozhong and others in investigating the traitor in the Haizhou Daily Chemical Factory.
Li Shaoting has done a great job in Shenzhou in recent years and has been promoted twice.
Li Jingyu was about to take the college entrance exam, and he wanted to apply to a university in Haizhou. With Li Jingyu's grades, he could get into any university, but he didn't want to go to a school in Kyoto. He wanted to go to Haizhou and study with his uncle and aunt.
Moreover, influenced by Li Shaozhong and Ye Shuning, Li Jingyu planned to study electronics.
Li Shaoting fully respects his son's choice, and he also feels that his son can learn more by staying with his younger brother and sister-in-law.
In order to continue to be with his son, Li Shaoting was also preparing to transfer to Haizhou. With Li Shaoting's ability and background, and the relationship between Li Shaozhong and his wife, it would not be difficult for Li Shaoting to transfer to Haizhou.
Feiyang's products did have a certain impact on Haizhou's. Feiyang's products appeared in many cities, often sold alongside Haizhou's. Because of the similar packaging, many people mistakenly thought they were new products from Haizhou, which inadvertently boosted Feiyang's sales while impacting Haizhou's.
Haizhou Daily Chemical Factory responded proactively, offering price cuts and promotions for this product. They also added temporary sales representatives to various shopping malls, providing detailed introductions to their products to interested customers, while also striving to differentiate them from Feiyang Daily Chemicals' products.
Ye Shuning can easily come up with a formula for a new product. In response to this situation, she upgraded and refined the formula of the old product, increasing the variety of products and giving consumers more choices.
Haizhou Daily Chemical Factory quickly launched several new shampoos, selling them alongside existing products. They also offered smaller packages of the new products, bundling them with existing products for a buy-one-get-one-free promotion. This was also intended to encourage more people to quickly learn about and adopt the new products.
Feiyang Daily Chemical's sales staff soon discovered a series of measures taken by Haizhou Daily Chemical Factory and quickly reported the market situation.
Moreover, Feiyang Daily Chemicals' products soon became unsalable, forcing them to resort to price cuts.
But in this case, Feiyang Daily Chemicals' product will be sold at a loss, which will undoubtedly result in losses. But if not, a large amount of inventory will have to be piled up in the warehouse.
The general manager of Feiyang Daily Chemicals is from the foreign capital. He was furious when he saw Feiyang’s current situation, but he had to bite the bullet and accept the declaration of war from Haizhou Daily Chemicals Factory.
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