Chapter 962: Zhiming’s Brand Value
A little after 5:30 in the afternoon, Yu Zhiming, who had completed a day's physical examinations, was preparing to perform a facial examination on the six-year-old daughter of Cui Lin, Xu Yang's colleague and good friend.
It must be said that the facial scars on Cui Lin's daughter were so severe that one could hardly look at them.
The lower right part of her face was covered with scars and was twisted, and the shape of her mouth had changed significantly.
"Is this a tearing or biting wound?"
Cui Lin's face showed deep remorse, and she replied softly, "I was bitten by a stray dog."
Yu Zhiming didn't ask any more questions and started to examine the little girl's face.
He examined the little girl and found that in addition to the scars all over her face, many of her muscle bundles were twisted together.
Moreover, there was significant muscle loss.
It is not easy to restore your original appearance through plastic surgery.
Yu Zhiming sighed inwardly. As he examined the girl, he began to draw a diagram on paper showing the tangle of muscles, blood vessels, and nerves on her face.
It was not until 6:50 in the evening that Yu Zhiming finally finished drawing the anatomical diagram of the little girl's facial injuries.
Some details still need to be filled in, but because Yu Zhiming had to rush to the operating room to assist Dr. Liu Yun in performing Zhong Jing's ovarian tumor removal surgery, he had to pause.
Fortunately, Yu Zhiming had already memorized the remaining content to be drawn, so he could return home to complete the subsequent work.
It took nearly an hour to complete the assistance work in removing Zhong Jing's ovarian tumor. When Yu Zhiming returned to the office, he found Zhou Mo was still waiting for him.
"Today is Friday, don't your friends invite you out for dinner and singing tonight?"
Zhou Mo sighed softly and said, "After becoming your full-time assistant, I no longer have any evening entertainment activities."
"Tonight, it's inertia. My friends have become accustomed to forgetting me."
"It will slowly recover later..."
After 8:30 in the evening, Yu Zhiming, who was already on his way home by car, received a call from Wei Hao from the Municipal Bureau.
"Doctor Yu, preliminary investigations have revealed that Xiong has engaged in illegal medical practice, accepted and solicited large red envelopes from patients, received kickbacks, and evaded taxes."
"Also, he is likely involved in organ trafficking, which is even more serious."
Wei Haotong reported: "We have taken control of his wife and frozen all assets under their names..."
Yu Zhiming ended the call with Wei Hao, and then Zhou Mo's voice rang in his ears.
"First, Qiu Yi gave up medicine and went to work in administration at the First Municipal Hospital. Then, Feng Haiqing, the oncology tycoon and the hospital's highest-earning employee, was arrested. His current situation remains unclear."
Zhou Mo counted on his fingers and continued, "Now, heart transplant expert Xiong has fled for fear of being convicted."
"With a little bit of reorganization, these three people can become ironclad evidence that you, Doctor Yu, are using all means to suppress dissidents."
"Oh, there's another one. Oncologist Dr. Yang Xi was ostracized by someone and exiled to the remote Yunnan Province."
Yu Zhiming rolled his eyes and said, "Although the current situation of these four people is somewhat related to me, the fundamental reason is either their own fault or they have committed a crime."
Zhou Mo chuckled and said, "In the eyes of those who spread rumors and caused trouble in the dark, if they all get into trouble, and it's all related to you, it's enough to stir up a big wave."
"Also, many people would think this way. Putting aside the mistakes of these people, they ended up in this situation. How dare you, Doctor Yu, say you have no responsibility at all?"
Yu Zhiming glanced at the guy and said teasingly, "I think you're more suitable for being an online troll."
Zhou Mo chuckled and said, "Although I'm keen on gossip and rumors, I'm still a patriotic young woman with upright values, a strong hatred for evil, and a passionate and righteous heart."
Yu Zhiming ignored her.
After a few minutes of silence, Zhou Mo asked again, "Doctor Yu, we're going to do a clinical trial of an alternative medicine tomorrow."
"Are you confident?"
Yu Zhiming glanced at her and said, "I'm not the one performing the surgery. The success or failure of the experiment has nothing to do with my confidence."
Zhou Mo sighed softly and said, "Hearing what you said, I guess the results of tomorrow's test will not be optimistic."
"It seems that after tomorrow, the price of wild ginseng that is over fifty years old will skyrocket again."
Yu Zhiming asked, "Is your family also involved in wild ginseng investment? Do you have any fifty-year-old wild ginseng in your family?"
"How is this possible?"
Zhou Mo denied it and continued, "Such a precious medicinal material is in such short supply right now. How can my family buy it? I'm just angry that the Jingcheng Chu family has made a fortune again."
Yu Zhiming said slowly: "Even if tomorrow's clinical trial is unsuccessful, it will only be temporary."
"With the joint efforts of several renowned traditional Chinese medicine experts, and with the assistance of modern pharmaceutical technology, success is inevitable."
"The Jingcheng Chu family bought so much wild ginseng at a high price, but in the end they can only digest it themselves..."
After nine o'clock in the evening, Yu Zhiming returned to his home in Junshan Mansion and met his third sister Yu Xinyue who had brought the patient to Binhai. He also unexpectedly met his second sister Yu Weidan.
Before Yu Zhiming could open his mouth to ask, his second sister took two steps forward and shook his hand enthusiastically.
Yu Weidan said seriously, "Comrade Yu Zhiming, let me formally introduce myself. My current identity is the Liyang County liaison officer stationed in Binhai, and a senior clerk."
"I'm here on assignment from the county government to discuss the investor's medical examination with you."
After a pause, Yu Weidan continued, "Comrade Yu Zhiming, since the investment promotion conference, some projects have been implemented and have entered the substantive investment and construction stage."
"Some investors are very concerned about the implementation of this medical examination promise..."
Yu Zhiming said very cooperatively: "Comrade Yu Weidan, the Liyang County liaison officer in Binhai and the chief clerk, the investor's medical examination can be scheduled for the end of May."
"I had half a month's vacation at that time, so I could take a day off to give them physical examinations."
Yu Weidan nodded and said, "Very good, very good!"
"With accurate information, investors feel at ease, the county government feels at ease, and I feel at ease too."
Yu Zhaoxia, who was standing by, suppressed her laughter and said, "Second brother, look how cocky you are! You can't even speak now that you're a civil servant."
"Hurry up, don't delay Lao Wu's meal..."
Yu Zhiming ate a lot in the restaurant and looked up at his second sister who was sitting on his right.
"Second sister, will you stay in Binhai from now on?"
Yu Weidan shook his head and said, "The deputy county magistrate came to Binhai on business and brought me along. The main purpose of having me here is to confirm the investor's medical examination with you."
"Hey, do you have time these two days? The deputy county chief wants to have dinner with you!"
Yu Zhiming thought for a moment and said, "You came at an unfortunate time. I won't be available tomorrow or the day after tomorrow."
Yu Weidan said softly, "If you don't have time, forget it. The purpose of having dinner with you is just to keep in touch with you. There's nothing serious to do."
After a pause, she chuckled and said, "According to the county's arrangement, I also have an office in Binhai."
"I rented a suite in the Qilu Building, the Shandong provincial capital, in Binhai, for a long time as my office and rest area."
Yu Weidan added, "When the time comes, there will be a formal unveiling ceremony. Lao Wu, you must come and show your support."
Yu Zhiming said: "It depends on the time. If it happens to be during my working hours, then there is nothing we can do."
Yu Weidan smiled and said, "I'll definitely arrange the unveiling ceremony at a time that's convenient for you."
"The leader said that not only you, but all the Yu family members who were in Binhai at that time, as well as your friends, Lao Wu, should go."
"The leader also said that the Qilu Building is of five-star standard and the Shandong cuisine cooked by the chef there is absolutely authentic and delicious."
Yu Zhiming smiled and said, "Okay, for this authentic and delicious Shandong cuisine, I want to go too."
At this time, Qing Ning walked into the restaurant carrying a plate of hot dumplings.
"Zhiming, I have good news for you. Sisi's sentence has been reduced by five months."
Qing Ning sat down on Yu Zhiming's left, then turned and said with a smile, "Zhiming, today I discussed with my elder brother and Shui Su about the integration of ginseng life-extending pills, alternative medicines, and ginseng health-promoting pills into the medicinal food company."
"We unanimously decided that we needed to change the company name to one that was louder, more well-known and more recognizable."
Yu Zhiming ate a dumpling and casually asked, "Have you decided on a new name?"
“It was well thought out and it received unanimous approval.”
Qing Ning paused with a smile and said slowly, "We all agree that the name Zhiming Biotechnology is the most appropriate."
Yu Zhiming was slightly startled, then smiled and said, "I'm just a small shareholder. You're using this name to make it seem like I own the company, but it's not worthy of the name."
Qing Ning chuckled and said, "Although you are a small shareholder, you are the link and core of all of us."
"Also, in terms of social recognition, you are the most famous and widely trusted."
Yu Zhiming smiled and asked, "Let me ask you, are there any advertising fees for naming a company after me and using my fame?"
Qing Ning smiled and said, "Of course there is."
"When the shares of various companies are consolidated and calculated, your brand value will be included in the calculation."
Yu Zhiming asked curiously, "How much can my brand be worth? Can it be worth millions?"
Qing Ning said with a curved eyebrow: "It's more than that."
"My brother said he had a consulting firm make a preliminary estimate of your brand value."
"Given your fame and influence, your advertising value in the medical, pharmaceutical, and health supplement fields is at least over 100 million yuan."
"Advertising value?" Yu Zhiming repeated.
Qing Ning explained, "To put it simply, if you advertise a certain drug, you can drive at least 100 million in sales, or effectively increase its brand value."
Yu Zhiming let out a soft "oh".
Qing Ning continued, "Zhiming, this is just a preliminary estimate of your advertising value. As for your brand value, my brother said he would have a professional organization conduct an assessment."
After a pause, she smiled and said, "Zhiming, I told you before that our medicinal food is sold in Fourth Sister's workplace cafeteria, and there's a sign advertising your image next to it."
Yu Zhiming nodded.
Qing Ning said with a smile on her face, "Zhi Ming, let me tell you, the effect of selling on behalf of others is better than we imagined."
"We did a survey and found that when they first came to buy medicinal food, it was basically out of trust in you, and they bought it as a gift. After all, nowadays, people don't dare to give other gifts, and giving health as a gift has a good meaning."
"As a result, the recipients felt the effects of the herbal food after consuming it, and gave the gift-giver very good feedback."
Qing Ning said proudly, "Zhi Ming, our medicinal food has become the first choice for many of them as gifts."
"I never expected that our medicinal food would suddenly enter the high-end gift market..."
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(End of this chapter)
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