Chapter 212 Chapter 212 Two in one, please subscribe...
Chapter 212
Jiang Meishu pondered for a moment, "What date is the ribbon-cutting ceremony scheduled for?"
“Just before the screening.”
Jiang Meishu was a little surprised, "Doesn't that mean it's New Year's Day?"
"right."
She counted on her fingers and said, "Then I have to go back and discuss it with Lao Liang. We spent Chinese New Year in Hong Kong last year, so we may not be able to come this year. Maybe we will go back to our hometown."
This made Chen Jinshan a little disappointed.
Jiang Meishu was quite frank. "I have absolutely no reputation here. You could say I'm completely unknown. Honestly, Director Chen, it's not worth it to have me cut the ribbon."
"If I were you, I would invite Qiao Jiahui or Qiao Erjie over. They're both well-known in Hong Kong, and if they come to cut the ribbon, it will only increase the popularity of the movie."
Chen Jinshan, "..."
Chen Jinshan stared at her for a long time. "Jiang sister, what's wrong with your brain?"
She can maximize benefits in everything, and others would never think of this.
Jiang Meishu thought to herself that this was not cleverness at all, but she was just standing on the shoulders of giants, and she saw the flourishing development of the film industry in later generations.
"Besides that, if I were you, I would invite some famous people, the more famous the better, to come and help cut the ribbon."
"Not only that, there are still three and a half months until the Spring Festival. You have to make full use of these three and a half months."
"What?"
Chen Jinshan was a little confused.
Jiang Meishu continued to offer him advice, "Go and ask all the major TV stations to run commercials to promote the film. Work with Hong Kong's largest newspapers and include the most exciting part from the beginning of the film. Remember to only include half of it. You must include the hook at the crucial moment. Absolutely don't leave it out."
"And this hook you leave is the key to attracting audiences to the cinema."
"What?"
What Jiang Meishu said was completely contrary to everything Chen Jinshan had done in the past, and it was something he had never thought of.
"To do publicity."
Jiang Meishu sighed, "Even good wine needs a bush. We need to do a good job of publicity in advance and let everyone know that the movie "Selling Body Contract" is about to be released."
"If 100,000 people know about it, and the conversion rate is one in ten, then 10,000 people will come to see the movie."
“If only 10,000 people know about it, then only 1,000 people will come to see the movie.”
"Director Chen, do you know the difference here?"
Chen Jinshan wiped his face fiercely and said, "I know."
"But Jiang Meizi," he said bitterly, "what you said is too difficult. It's too difficult for me."
"All my thoughts are devoted to writing scripts and filming. As for what you just expressed, I can't do it."
Chen Jinshan was in great pain. "My mind is in a mess now. I don't even know how to start."
He felt that there were countless threads tangled together, and he needed to sort them out, but Chen Jinshan knew very well that he couldn't sort them out, and this was not his strong point.
Jiang Meishu was silent for a while, and then she murmured, "Let me do it."
"I'll do the pre-promotion."
"Thank you, Sister Jiang!"
Jiang Meishu sighed, "Don't thank me too soon. I'm also a layman. I'm just saying that promoting a movie requires money. How much money do you have left?"
"More than 90,000."
Jiang Meishu thought for a moment and said, "I don't know if it's enough. I'll go find out about the situation in Hong Kong first."
"Do you know the contact information for radio, television, and newspapers?"
Chen Jinshan, "I can go collect it first."
Jiang Meishu hummed, "Then you collect information first, and I'll write a promotional plan."
Naturally, Chen Jinshan agreed.
Jiang Meishu was very quick and finished the entire "Selling Indenture" plan in three days. She left the most interesting parts to Chen Jinshan.
"This is the most crucial part, and it's also the part that needs to be inserted into the TV commercials. Whether or not the movie can attract audiences to watch it depends entirely on this part."
Jiang Meishu's expression was serious. "So, Director Chen, you need to extract these highlights, or even broadcast them, and then spread them through TV commercials. That's the visual part. Secondly, there's the text. You're a scriptwriter, so you should understand where the most exciting parts are, and then leave enough hooks to publish these texts in newspapers."
"The third is radio broadcasting. You can use the same script for the broadcast as you would for the newspaper. Both parties can use the same script."
Jiang Meishu wrote and drew on her notebook. "Among these three promotional methods, the first one, inserting commercials, is the most difficult. Can you extract some from the movie?"
"Disaster."
Chen Keshan said, "Movies are a seamless whole. It is undoubtedly extremely difficult to capture and broadcast them."
Jiang Meishu raised her eyes and asked, "Can't do it?"
The clear eyes and light questions made Chen Keshan's heart skip a beat. He gritted his teeth and said, "I'll find a way."
Jiang Meishu hummed, "Televisions are very common in Hong Kong, so I suggest prioritizing television promotion."
"The second is radio. Radios are something that everyone, rich or poor, has in their homes. It's best to tune into the channel that everyone listens to most, the one with the highest popularity."
"The third option is the newspaper. Just choose the largest local newspaper to work with and publish both the text and pictures. You can write the text, and for the pictures, take photos of the most exciting moments on the set and put them in the newspaper along with the text."
Jiang Meishu explained the matter clearly in the most understandable language.
Chen Jinshan's originally confused mind gradually became clear.
"Hong Kong TV is the most popular TV channel, but I may not be able to contact them."
"Secondly, the largest newspaper company is Ming Pao. I have a classmate there and I can ask him for help when the time comes."
"The third is radio stations. Channel 8 is the most popular, but again, I don't know anyone there."
Jiang Meishu said, "Then go contact the reporters from Ming Pao, Hong Kong TV, and Channel 8. I'll have Jiahui help pull the strings."
At this time, Jiang Meishu deeply felt how important it was to have a local friend who was powerful, influential and wealthy.
It can be said that if there was no Qiao Jiahui, Chen Jinshan’s film would not have started shooting so smoothly.
She is the same now.
When Jiang Meishu found Qiao Jiahui, Qiao Jiahui was already immune. "Sister-in-law, tell me, what else do you want me to do?"
Jiang Meishu coughed lightly and told him about the promotion. "Now we're stuck at finding a Hong Kong TV and radio station. Do you know anyone there?"
Qiao Jiahui thought for a moment and said, "I don't have it, but my eldest sister does."
Seeing Jiang Meishu's confusion, Qiao Jiahui smiled and said, "I haven't introduced myself to you yet. My eldest sister is a host at Hong Kong TV Station."
Jiang Meishu, "?"
"No, are your three sisters so powerful?"
The eldest sister is the host.
The second sister is a female devil.
The third sister is a female lawyer.
It can be said that among the four children of the Qiao family, Qiao Jiahui is the most useless. Qiao Jiahui scratched his head, "They are all smarter than me."
"If you want to be on TV, you must find my eldest sister."
"It's just that my eldest sister is rather conservative. I don't know if she'd be willing to come out. I'll give it a try."
Qiao Jiahui didn't answer the first call she made. After a while, she called back, "Jiahui?"
"Sister, I have something to ask of you."
"Wait."
Sister Qiao was not at all as conservative as Qiao Jiahui said. She arrived in just one hour. Jiang Meishu also found that Qiao Jiahui's three sisters were really nice to him. No matter what time it was, they would come to see him as long as he called them.
"Jiahui, what do you want to talk to me about?"
Sister Qiao is very intellectual. She has her hair tied up and wears a pair of pearl earrings. She is very gentle and beautiful.
She has the charm of a classical beauty.
Qiao Jiahui briefly explained the situation. Sister Qiao pondered for a moment and said, "Let Miss Jiang talk to me."
Jiang Meishu sighed, "Sister, this is it. If the film is sold for advertising on TV, we will pay according to the market price and will not bargain."
“You will even receive a handsome reward.”
Sister Qiao smiled, her pearly teeth showing slightly. "I don't care about the compensation. I need to see the content of the advertisement. Our TV station has always been famous for its quality. If the advertisement is too bad, we will not accept it."
Jiang Meishu said, "That's definitely no problem."
“This is a commercial.”
After Sister Qiao finished reading it, she was stunned. "Is this the content of the main part of the movie?"
Jiang Meishu said, "Yes, part of it."
"There will be a screening period at the end, and we'll see you at the cinema on January 1st during the Spring Festival holiday."
When Sister Qiao saw the end, she murmured, "This is incredible! This ad breaks the current trend in Hong Kong."
"Your movie is going to be a hit."
She just watched that one clip and was completely hooked.
Jiang Meishu, "Thanks for your kind words. I'll give you movie tickets when the movie comes out."
“The best position for the first game.”
"I'll wait."
These three words mean you agree.
"However, the TV station currently has limited advertisements. The earliest they can be fully utilized will be in early October. Can we wait in time?"
Jiang Meishu calculated the time and found that there were still more than two months until the release. She nodded, "There's still time to wait."
Sister Qiao said, "That's fine. Here are the details of our TV station's charges. See if you can accept them."
Jiang Meishu nodded. After reading it, she was stunned for a moment. "Golden Thirty Seconds is 500 per ticket?"
"Yes, this is the only one that is charged by the piece."
"The rest of the time is charged by the second, ten yuan per second."
Jiang Meishu quickly calculated and thought that the advertising quotation of Hong Kong TV station was much more expensive than that in the capital. You know, the advertising quotation in the capital was only about 100 yuan a day.
It has increased fivefold here.
She thought for a moment and said, "Since we're advertising, we definitely want the best time slot."
"That's the golden thirty seconds, but what if the time exceeds that?"
"Ten yuan per second beyond that is the normal price."
Jiang Meishu nodded, "Then we'll take the golden thirty seconds, and any extra time will be charged separately."
"Okay, here's the contract."
Sister Qiao came prepared and had obviously prepared everything in advance. She took out the contract and handed it to Jiang Meishu. Jiang Meishu looked at it and found no problem, so she took out a calculator and typed it over.
"Our ad is about fifty seconds long."
"The advertising fee is 700 yuan a day, which means 21,000 yuan a month." Jiang Meishu thought that this advertisement was too expensive, but there was nothing she could do because she liked the publicity.
"Can you confirm when the commercials will start?"
Sister Qiao took out a list and looked at it. "I can arrange for you to go until the end of October."
In one sentence, Jiang Meishu's problem was solved. She was afraid that the advertising costs were too high and she couldn't afford it.
But if it was scheduled for the end of October, which was only two months before the Chinese New Year, Jiang Meishu could still accept the 40,000 yuan TV advertising fee. She nodded and said, "Then we'll schedule it for the end of October or early November."
"Can."
"Let me change the contract date." Sister Qiao changed the contract date and then handed it to Jiang Meishu. After Jiang Meishu confirmed that there was no problem, she signed it.
The contract was signed in duplicate, with Jiang Meishu and Sister Qiao each taking one. "Also, I heard from Jiahui that you guys are even going to advertise on the radio station?"
"right."
Jiang Meishu pursed her lips and smiled awkwardly, "Sister, does this matter?"
"have."
"My classmate works at the radio station. I'll introduce him to you later."
Jiang Meishu thanked him happily.
The advertising fees on the radio are much lower than those on TV. They are not charged by the second but by the time slot, and they are paid on a monthly basis.
Eighteen thousand a month.
Jiang Meishu happily booked the radio station for two months and started promoting it in early November.
As for Ming Pao, Chen Jinshan is in charge of advertising in the newspaper. Since Ming Pao is an oligopoly in the local area and it is the only dominant company, advertising in the newspaper is also quite expensive.
The quote for the job was 7,200 yuan a month, and it was given by an acquaintance, a fixed price.
There was another method based on publication fees, which was three cents per copy. Of the two methods, Jiang Meishu decisively chose the former. Of course, if the latter's newspapers sold like hotcakes, the advertising fees would be beyond their reach.
The advertising fee is one-third per page, with no upper limit.
How can an ordinary small company afford this?
Finally, we did some statistics on third-party advertising and found that the advertising fees for the three channels were over 60,000 yuan, not including favors and handling fees.
After calculating this number.
Chen Jinshan took a breath and said, "Jiang Meizi, I never thought that I could make so much money before the movie even comes out."
Isn't this just a pure waste of money?
Jiang Meishu: "This is an indispensable publicity cost."
"With these early operations, as long as the content of your film is not too bad, you can expect to make money later."
Chen Jinshan was still unsure, but seeing Jiang Meishu looking so confident, he finally kept silent.
"By the way, how much do you charge for movie tickets?"
"The back seats are six dollars and a half, the balcony seats are seven dollars and eight dollars, the middle seats are five dollars and eight dollars, and the front seats are four dollars and a half dollars."
Jiang Meishu was overwhelmed by what she heard. "Why are there so many different prices for movie tickets?"
She remembered that the prices of movie tickets in later generations were almost the same.
"The prices for watching movies will definitely be different depending on where you sit. This is the rule at Hong Kong Cinemas."
“It’s not easy to change.”
He was afraid that Jiang Meishu would even change this old rule.
Jiang Meishu said, "Then there's no need to change this."
"The basic framework has been set, you can go and make the arrangements."
Chen Jinshan uttered a sigh, and the two sides went their separate ways.
On November 1st, the TV commercial about selling one's body was released and became an instant hit on Hong Kong TV.
This novel movie trailer appeared on Hong Kong TV for the first time.
Not only that, the radio station and Ming Pao simultaneously bombarded all information channels in Hong Kong with bombarding news.
The movie "The Contract" became a huge hit before it was even aired.
When these three ads burst out at the same time, some bigwigs in the film industry also noticed this scene and immediately thought, "Who owns this movie called "Selling Body Contract"?"
"Box office poison Chen Keshan's."
Hearing this, the other party was stunned. "How could that idiot Chen Keshan have such a big publicity budget? If he had the ability, he wouldn't have bankrupted himself by making movies in the first place."
"It's not him, it's definitely not him."
"He has someone behind him."
"Go check who planned this advertisement for the indenture? Try to recruit them for me."
As soon as these words were spoken, the younger brothers below naturally did as they were told.
At the same time, the entire Hong Kong film industry seemed to be digging out the people behind Chen Keshan.
Because more than one big shot saw that the profit point of this advertising model was a bad movie. After two months of such marketing, I'm afraid that everyone in the streets and alleys of Hong Kong knew about the existence of this movie.
It can be said that whoever can dig out the expert behind this will be able to guarantee box office success.
At the same time, people behind Chen Keshan were almost everywhere in Hong Kong.
Chen Keshan was questioned immediately, but he played dumb and insisted that he had come up with it on his own. Finally, after being doused with water, he had no choice but to confess Qiao Jiahui.
After betraying Qiao Jiahui, it was revealed that he was a good-for-nothing, and this was something known to the entire upper class in Hong Kong.
Later, the other party continued to investigate and found the three sisters of Qiao Jiahui.
But when I wanted to continue, I couldn't find the other person.
It's as if he had disappeared from the face of the earth.
This puzzled everyone.
"Could it be that that loser Qiao Jiahui has really awakened?"
The person who said this was Xu Conggang, the second-in-command of the Hong Kong film industry. As soon as he finished speaking, Xiao Qiang, the number one, denied it. "Impossible! If the Qiao family kid had real talent, he would have been in this industry long ago, instead of being thrown to the mainland by Old Qiao and then coming back to work in this industry."
"It can't be his."
"What about the three Qiao sisters?" Xu Conggang asked. "From the records I checked, the three Qiao sisters all played a role in Chen Keshan's film."
"At least that's what it looks like on the surface."
Xiao Qiang pondered for a moment, "Do the clues on the surface point to the three of them?"
"right."
He asked in return, "Do you think the three Qiao sisters have this ability?"
This question really stumped Xu Conggang. "When I first saw this clue, I didn't believe it either."
"Then continue investigating."
"I'll ask Old Joe again."
Xiao Qiang stood up and called Qiao Guangzheng. After a few pleasantries, Xiao Qiang explained his purpose. "Old Qiao, your kid is amazing. He created this movie commercial that amazed us in the industry."
Qiao Guangzheng was very careful, "The kids are just messing around."
"I wonder if you've invited some expert to guide these kids? Could you please ask that expert to come to our film industry and teach us veterans a little bit?"
As soon as he finished speaking, Qiao Guang's face tightened slightly. He thought of the phone call half an hour ago. "Brother Qiao, I, Liang Qiurun, have never asked you for help before. This time, I ask that you help me keep the secret of the movie advertisement that my wife has created. Don't give my wife away."
Liang Qiurun knows better than anyone how outstanding his lover is, and he knows better than anyone else about the chaos in the Hong Kong entertainment industry.
His son Jiang Jiang cannot be dragged into this mess.
That's why I gave you advance warning.
When Qiao Guangzheng received this call, he didn't take it seriously and thought Liang Qiurun was making a big deal out of nothing.
But at this moment, Qiao Guang was somewhat surprised by Liang Qiurun's foresight. Facing Xiao Qiang's probing, he smiled and said perfunctorily, "There really is no master here."
"Old Xiao, you also know why my son and my family broke up, right? It was because he wanted to make a movie, but I didn't allow it. The path I gave him was to build a business."
"He chose the film industry, which goes against my family's ancestral teachings, so I kicked him out. But if it weren't for your call, I wouldn't have known that my brat actually had some talent in the film industry."
"Old Xiao, thank you so much for letting me know. After I hang up the phone, I'll go talk to my kid about our relationship."
"After all, who would have thought that such a small-time loser like him would actually have such an incredible talent for movie promotion?"
Xiao Qiang talked a lot, but was still tricked by Qiao Guangzheng. After hanging up the phone, he cursed, "Old fox."
"Find it for me."
"Keep looking. I don't believe the master behind this can't be found."
"What if we find them and they don't come with us?"
Xu Conggang asked.
Xiao Qiang looked at him with a smile, "Throw money, throw houses, throw rewards, throw resources, I don't believe the other party will refuse."
"In short, such a powerful master must come to my Xiao Film Company."
Xu Conggang sighed and ordered someone to go out and search.
Jiang Meishu, who had already left Hong Kong, had no idea that an advertisement she made for promoting a movie had caused an earthquake in the entire Hong Kong film industry.
As the advertisement became more and more popular, the other party became more determined to find Jiang Meishu.
After all, everyone wants talent.
They are even more covetous of talents who can bring money and profits.
From Chen Jinshan to Qiao Jiahui, and then to Chen Qing and the three sisters of the Qiao family, almost all of them were followed.
After being followed for half a month, Qiao Jiahui couldn't stand it anymore and finally called Yangcheng, yelling and shouting, "Sister-in-law, you must hide well in Yangcheng, and don't come to Hong Kong."
"If you come and get snatched away, my brother Qiurun will become a widow."
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