Su Nuan spoke as everyone was passing the design drawings around.
"I'm currently designing the first batch of drawings, which are mainly for mid-range production. The target customer group is young women aged 15-30. The styles are quite wide, including sweet and lovely girl style, graceful and fresh lady style, gentle and generous intellectual style, as well as casual and comfortable style. These designs are suitable for young women of this stage and different personality types."
"Everyone, please take a look at your comments, then take a look at the company's design drawings. After reviewing the drawings, raise your watch and decide on the first batch of production drawings."
After Su Nuan finished speaking, everyone in the conference room held the drawings and started discussing. The previously quiet meeting suddenly became lively. Seeing everyone discussing fiercely, Su Nuan did not stop them. Half an hour later, Li Pete spoke up to maintain order and then presided over the vote. Soon everyone selected the first batch of drawings with a total of twenty styles.
"Once the first batch of mid-range line production drawings are finalized, production can begin immediately. High-end line designers must also begin preparing designs. We will discuss the production of the first batch of high-end line clothing drawings in a month. At present, we still have an important issue to solve, which is the brand name. The brand name must be determined today. The brand design has been preliminarily determined. Once the brand design is finalized, we will immediately apply for trademark registration. Plagiarism in the clothing industry is endless. In order to protect our interests, the trademark must also be registered."
"Does anyone have a brand name in mind? Feel free to bring it up for discussion. We can refer to foreign brand designs, but it must also be consistent with our brand design style. If we want to build a brand, we must create our own brand tone."
After several discussions, it was finally decided that Su's Clothing Company is a Chinese company, and its high-end line is positioned towards traditional Chinese style design combined with the integration of Chinese and Western designs, so the names chosen by everyone also carry the ancient Chinese style.
Finally, the company's brand was decided to be "Tinglan". Tinglan comes from the poem "Watching the sea and listening to the waves, rising with the wind, soaring straight up to 90,000 miles". This sentence describes a magnificent scene, where "Watching the sea and listening to the waves" means standing on the beach and listening to the sound of the wind, and "rising with the wind" means taking off with the power of the wind, which also implies the future rise of the "Tinglan" brand.
The mid-range brand is "Qingyu". Qing means blue and young, symbolizing eternal youth. Yu means feathers, which means flying high, symbolizing the realization of ambitions and grand plans. This name is also in line with Su Nuan's plan. The target mainstream customers of the mid-range line are young people.
The high-end line brand is "Si Yu", which is taken from Ji Guang Feng Yu and Qingshan Sifu. Ji Guang Feng Yu is the feathers of Ji Guang and Phoenix, which is a metaphor for artistic treasures. The high-end line design is high-end private clothing design, and the name is very fitting.
After the drawings and brand name were decided, the meeting ended. After that, everyone would arrange the pattern making and production according to their respective responsibilities. When the new store opened, Su Nuan would attend. Then the high-end line drawings would be decided, and Su Nuan would not worry about anything else.
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