Zheng Zhaoxia had originally planned to take another look at the admissions fair, but then Yu Jinsheng called and told the two of them to hurry back.
Zheng Zhaoxia cursed all the way, asking why she had to be called at this time when nothing was more important than her son's college entrance exam.
But when she saw the huge crowd of people at the entrance of her supermarket, she was stunned.
Why are there so many people?
The event hasn't even started yet!
"Mom, you need to go help Dad. He's probably overwhelmed."
Yu Mobai smiled and glanced across the street; both the appliance store and the stationery store were packed with people.
Many people came out carrying their own belongings.
He knew that this must be a group of people from the school who had come to gather intelligence on the military.
Based on today's traffic, I estimate there will be several times more people tomorrow!
After thinking about it, he went and expedited the order to have a roll-up banner made to place at the entrance of his supermarket.
"Come and get a free refrigerator, 60 units!" The words were eye-catching and provoked them.
Yu Mobai took another look at the restaurant behind the building, and wow, it was packed with people, with almost everyone ordering the exam set meal.
The restaurant owner clearly put in a lot of effort; the dishes were indeed delicious, nutritious, and perfectly suited for students.
By 8:30 p.m., the supermarket was finally less crowded.
Yu Jinsheng and Zheng Zhaoxia both breathed a sigh of relief.
They didn't expect so many people to come and inquire about the event today, so they also went to the supermarket.
Yu Mobai was also caught off guard.
Ninety-five percent of the people in this group today are visitors brought in by the school.
This served as a warm-up for tomorrow's event.
There's still a group of people gathered around the roll-up banner outside the supermarket.
Yu Jinsheng was doing the accounting inside, while Zheng Zhaoxia sat at the door looking outside, and at the same time she expressed her doubts.
While increased customer traffic is certainly a good thing, their refrigerators aren't really free.
After all, you still have to pay several thousand yuan as a deposit.
This is real money!
The promotion was well-publicized, and the promise of a free refrigerator undoubtedly drew many people to the event specifically for the refrigerator.
But when they arrive at the site and find out that they have to pay to get the refrigerator, will there be resistance and cause any disturbance?
After listening, Yu Mobai began to answer his questions.
"The refrigerator was indeed given away for free; our advertising is correct."
"The deposit will be refunded over three years, so after three years the refrigerator is free. Does that make sense?"
Seeing that Zheng Zhaoxia still had doubts, Yu Mobai continued, "This is not false advertising, but just a gimmick. Using a deposit method can quickly eliminate some customers who are just there to watch the show, thus filtering out the precise group of people who can afford the deposit."
There was one more thing Yu Mobai didn't say.
Then we'll hire a couple of shills to act as early adopters. When the onlookers see that the refrigerator has actually been taken away, who wouldn't be tempted?
"Fifteen refrigerators, at 1,700 each, that's 25,500 yuan gone for nothing."
Zheng Zhaoxia still felt a little sorry for him.
"You can't catch a wolf without risking your cub."
Yu Jinsheng said with a smile, "The event is about to start, stop thinking nonsense."
Yu Mobai nodded with a smile.
In fact, if we look a few years ahead, we'll find that there are countless tricks and schemes out there, so his tricks are really nothing special.
For example, when you top up your mobile phone credit, you get 50 free for every 100 you top up.
For example, some large supermarkets offer a 1,000 yuan bonus for every 1,000 yuan topped up.
It might seem like you've made a profit, but then they'll draw a circle around you, just like Sun Wukong drew a circle around Tang Sanzang, telling you that you can only buy things here, and see who gets confused.
Another example is the promotion where you can enter a lucky draw with your shopping receipt. They usually set up a jewelry counter outside the cashier with the words "Free lucky draw with your shopping receipt!"
The prizes you can usually win are the grand prizes, which include a coupon worth several thousand yuan. If you add a few hundred yuan more, you can buy a really nice piece of jewelry.
Plus, the sales staff have to feign surprise, call the boss for instructions, and so on...
In reality, what they're really making money from is the few hundred dollars you take out of your pocket.
Compared to all of this, Yu Mobai felt that he was still quite conscientious.
Not long after, the two shop owners across the street ran into the supermarket, both with a hint of excitement on their faces.
They've never seen so many customers in their store since they opened!
"Oh, Lao Yu, you really have a good son. He's amazing, truly amazing."
Uncle Li's face was glowing; it was clear his business was doing well.
The stationery store owner was the same; she sold a lot of her exam preparation kits, summer vacation kits, back-to-school kits, and so on, and everything she prepared was simply not enough to meet demand.
Seeing that the group was having a good time, Yu Mobai poured cold water on their enthusiasm, saying, "Gentlemen, you'd better check with Zhongxing Supermarket tomorrow to see if they make any moves."
Old Li was taken aback. "Mo Bai, are you saying ZTE might also be running promotions?"
"Possibly."
Yu Mobai smiled and said, "It all depends on whether ZTE will respect us."
"How so?"
"If they respect us, the promotional efforts will be greater; if they look down on us and think we can't steal their business, the efforts will be smaller."
The two supermarkets are not far apart, and the customer traffic in the vicinity is limited. Whoever can capture this customer traffic will have the last laugh.
Sure enough, the next day, the smile that Lao Li brought was that Zhongxing Supermarket also started a promotion after three days, but with a 10% discount on everything.
Upon hearing this, Yu Mobai chuckled. "Why use a sledgehammer to crack a nut? Does Zhongxing Supermarket really look down on my Mobai Supermarket?"
He felt he should teach Zhongxing Supermarket a lesson.
"Uncle Li, could you please take the refrigerator out for another spin?"
"Dele!"
So, the day before the event.
More than sixty refrigerators completely blocked the entrance to the supermarket, along with mountains of rice, flour, soybean oil, and other goods.
A banner was specially set up above, with just three big characters: "Free Gift"!
These items, once displayed, undoubtedly attracted attention, and soon a large crowd gathered, and the number continued to grow.
"Looks like they're really giving this away for free; they've already put everything out there."
Have you checked out the promotions at Zhongxing Supermarket?
"That place won't do. They only offer a 10% discount. The freebies you get when you top up your card at Mobai Supermarket are much better than that."
"Exactly! What a piece of junk, Zhongxing Supermarket! So stingy! Look how generous Mobai Supermarket is!"
"The event starts at 10 a.m. tomorrow, so I need to get my son to help me grab a refrigerator."
Soon, thanks to the spontaneous promotion by the elderly, everyone in Lin knew about the news.
More and more people are looking forward to tomorrow's event...
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